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Apple to Relocate Flagship San Francisco Retail Store to Union Square

Apple's San Francisco flagship retail store has been a particularly high-profile location for the company since it opened nine years ago, but the San Francisco Chronicle reports that Apple has submitted plans to move the store to a new location three blocks away. The new location at Stockton and Post streets will be directly adjacent to Union Square, the focal point of San Francisco's high-end shopping district.
Supervisor David Chiu said he hoped the new silver box-shaped computer store and customer service center would “turbo-charge” the Union Square area, which has long been home to many of the city’s high-end retailers.

The new outlet will occupy the space at Stockton and Post streets formerly occupied by Levi’s and be about 45 percent larger than the existing space, though it will include all the same features.
apple_store_sf_union_square_large
Rendering of new San Francisco flagship store on Union Square

Apple says that the new location will increase its staff from the current 350 to 400 at the new location, but no timeline for construction and the move has been announced.

The current flagship store at 1 Stockton Street is located directly adjacent to an entrance for a subway station serving both San Francisco's Muni Metro and the broader BART rail system. The new location is several blocks from the main Market Street transit corridor, but remains well served by transit and city officials hope that the new location will help draw more customers into the Union Square shopping district. San Francisco is also in the early stages of work on a new Central Subway line that will include a station directly at Union Square.

Update: AllThingsD has several larger images and a statement from Apple about the new store.
“We’re thrilled to be working with the city of San Francisco on a new Apple retail store at Union Square,” Apple said in a statement to AllThingsD. “Our store on Stockton Street has welcomed over 13 million customers since it opened nine years ago, and we look forward to serving them in an amazing new location when this project is complete.”

Top Rated Comments

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21 months ago

Apple's closing a store? hmmmm...


Relocating to a bigger store ≠ Closing. :confused:
Rating: 9 Votes
21 months ago
I love how it stands out from the other drab buildings. I really hope other highend brands follow suit.
Rating: 3 Votes
21 months ago
This actually raises an interesting question - what will become of a highly customized Apple store? Will Apple remove glass staircases? Remove glass cladding? Will the building owner be forced to reconfigure the building, or will they be left with an Apple look-alike store that will be snapped up by another high profile tenant?
This isn't some mall store that will just throw down new flooring and hang a new sign.

We might be seeing more of this in the future.
Rating: 2 Votes
21 months ago
This is a better location than the current one. It should make for a better shopping experience.
Rating: 2 Votes
21 months ago


It's a pretty bad rendering.
Rating: 2 Votes
21 months ago

Are you thinking about the ifc mall store in Hong Kong? :)

Image (http://images.apple.com/hk/en/retail/ifcmall/images/ifcmall_hero.jpg)

LOL.. Hong Kong's answer to everything: Add a mall to it!! :p

"Hey, we need a bridge over there..."
"Why build a bridge when you can put a MALL over that road!?!"

:apple:
Rating: 1 Votes
21 months ago
Is it just me or is the design kind of ugly? There's nothing unique or beautiful inside the store so why is it all glass from the outside. Why have it see through when all you can see is walls and ceilings. I do like a design with lots of windows and lights, but all glass is just lazy.
Rating: 1 Votes
21 months ago
I saw the photo and was like "but that's where Levi's is!" I'm an iOS engineer in the Bay area so I've been there often. Interesting, that's the best piece of real estate in Union Square.
Rating: 1 Votes
21 months ago
Smart move. Gotta get away from the hobos
Rating: 1 Votes
21 months ago

Is it just me or is the design kind of ugly? There's nothing unique or beautiful inside the store so why is it all glass from the outside. Why have it see through when all you can see is walls and ceilings. I do like a design with lots of windows and lights, but all glass is just lazy.


Yes, I agree.
And the roof line should be raised to match the 3-story Williams-Sonoma next door.
Rating: 1 Votes

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