Samsung Running an iPhone 5 Attack Ad in Newspapers on Sunday - MacRumors
Skip to Content

Samsung Running an iPhone 5 Attack Ad in Newspapers on Sunday

geniusCNet and Businessinsider have published a new print ad that Samsung will be running in national newspapers tomorrow.

And so Samsung is greeting the arrival of the iPhone 5 with an ad that will run tomorrow in certain national and local newspapers (how modern). It is not a flattering ad. It suggests that the iPhone 5 isn't even good enough to be, well, a copy of the Galaxy S3.

The ad is titled "It doesn't take a genius." which serves as a dig against Apple Retail's genius bars. The rest of the ad shows the iPhone 5 alongside the Samsung Galaxy S III and lists a number of system specifications as well as features. The list is obviously heavily weighted towards Samsung where many of their software features are preferentially listed. At the end is the line "The Next Big Thing Is Already Here".

Apple and Samsung have been competing head to head in the smartphone market and in the courtroom. Apple won a massive victory in their U.S. patent trial against Samsung with a $1.05 billion verdict.

We've included the entire ad below.

SAM12172 PrintWSJ10

Popular Stories

Dynamic Island iPhone 18 Pro Feature

11 Reasons to Wait for the iPhone 18 Pro

Monday May 11, 2026 9:01 am PDT by
We're only four months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a sea change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year, adopting a...
iOS 26

iOS 26.5 Features: Everything New in iOS 26.5

Monday May 11, 2026 5:09 pm PDT by
Apple released iOS 26.5 after a few months of beta testing, and while it doesn't have the Siri features we were hoping for since those are being held until iOS 27, there are a handful of useful changes worth knowing about. Subscribe to the MacRumors YouTube channel for more videos. End-to-End Encryption for RCS Support for end-to-end encryption (E2EE) for RCS messages between iPhone and...
General Apps Reddit Feature

Reddit Starts Blocking Mobile Website, Pushing Users to App Instead

Monday May 11, 2026 6:10 am PDT by
Social network Reddit recently began blocking mobile visitors to its website while pushing them to download the official Reddit app, and it's fair to say that the move is not going down well with users. If you visit reddit.com on your iPhone today, you may see a new popup that can't be dismissed, asking you to "get the app to keep using Reddit." A Reddit spokesperson told Ars Technica...

Top Rated Comments

178 months ago
Maybe they should add a line:

Apple: Not found by a court to be infringing design patents.
Samsung: Found by a court to be infringing design patents.
Score: 187 Votes (Like | Disagree)
TSX Avatar
178 months ago
Samsung needs to compare themselves to other android devices, not the iPhone, because most iPhone owners don't give a *****.
Score: 181 Votes (Like | Disagree)
JS82712 Avatar
178 months ago
I find it even more ironic that they are advertising the S-voice, which is a complete rip-off of Siri.
Score: 112 Votes (Like | Disagree)
Oppressed Avatar
178 months ago
Samsung is the ultimate troll.
Score: 107 Votes (Like | Disagree)
Prime85 Avatar
178 months ago
They need to add under the ram portion "2gb of ram but lags like hell anyway"

That's the main reason I am switching from the S3 to the iPhone5.
Score: 105 Votes (Like | Disagree)
Dwalls90 Avatar
178 months ago
Samsung is so petty.

Apple has plenty of features that Samsung/Google don't mention in that ad, such as iCloud, which is FAR more integrated and reliable than Google.

Plus, "tilt to zoom", are you kidding me?

******** ad, and it shouldn't take a genius to realize that :rolleyes:
Score: 105 Votes (Like | Disagree)