Apple Reportedly Investigating Television Set Components as Anticipation Builds
Piper Jaffray analyst Gene Munster, whose long-standing claims of an Apple television set have been gaining steam in recent months as new rumors have surfaced in support of the idea, issued a research note late yesterday (via AppleInsider) discussing some new developments with Apple's work. Specifically, Munster notes that he had recent discussion with a "major TV component supplier" which disclosed that Apple had contacted the company to inquire about their products. The disclosure adds another data point to rumors from Asian supply chains that Apple has been working on a television set. The relevant portion of Munster's report is quoted by Barron's:
In Jan-12 we spoke with a major TV component supplier who has been contacted by Apple regarding various capabilities of their television display components. We see this as continued evidence that Apple is exploring production of a television. This latest data point follows Jan-11 meetings in Asia that led us to believe Apple was investing in manufacturing facilities for LCD displays ranging from 3.5″ mobile displays to 50″ television displays. In Sept-11 we met with a contact close to an Asian supplier who indicated that prototypes of an Apple Television are in the works. We believe TV hardware could be ready for a late CY12 launch, but the timeline and scope of a revamped content solution is more uncertain.
Observers have been looking for Apple's next major product line even as the iPad and iPhone experience booming sales and the Mac continues its resurgence with long-standing steady growth easily outpacing that of the overall PC industry. The rumor mill clicked into high gear on the topic of an Apple television set with Steve Jobs' disclosure in his authorized biography that he had "finally cracked" how to revolutionize television technology.
Rumors have since focused on an integrated television set involving iTunes and iCloud and controlled via Siri voice technology. One report has claimed that Apple design chief Jony Ive has a 50-inch Apple television set prototype in his design lab, although various sources have at different times claimed a wide range of sizes for Apple's TV set, from 32 inches to over 50 inches.
Sources seems to suggest that Apple is shooting for a launch of its television set later this year or early next year. What remains unknown is whether Apple will be able to make any revolutionary changes on the content side within that timeframe. The company has made several efforts to work with content providers on ideas such as "best of TV" packages that would be made available through iTunes and enable users to in some cases eliminate their cable television subscriptions, but the company has reportedly made little progress in those negotiations.
Popular Stories
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
Since Apple unveiled macOS Sonoma 14.4 on March 7, the transition to the latest software update has not been entirely smooth for everyone, and a number of issues have been reported by users that significantly impact their daily workflow. This article lists the most prominent challenges users have faced since updating to macOS Sonoma 14.4, and offers potential solutions where available. USB...
Top Rated Comments
+1 huge sack of meh
Christ... Here we go with the "Lets post for the sakes of posting!!!!!" brigade.
:rolleyes:
At least try to keep it on topic..
The biggest obstacle to Apple (or NetFlix or HULU or anyone else) replacing cable or directv subscriptions is a combination of content (that's a licensing issue that could be overcome) and bandwidth limitations, which I consider the most serious.
Assume such new TVs are to be High Definition (at least 1080i60, but better 1080p60; p30 or p24 would be OK, too), most if not all ISPs have monthly limitations on download volumes. My Comcast is 250GB. So if you just dump cable or directv and try to watch content using Internet streaming or downloads only, you will likely exceed your allocation quickly. And at least Comcast's punishment is to ban you from their service for at least a year after one warning. And they have NO residential service that provide more data allocation. You might be able to buy a business internet connection, but I don't know what their restrictions on that are (user agreement, etc.)
Certainly, if the bandwidth allocation nut can be cracked, and true HD at BluRay quality can be provided, and lots of content can be rented or purchased for multiple views (and stored in cloud or on your personal Hard Drive... like iTunes music can be), then physical media is pretty much dead except for business and small scale (wedding, school plays et al) video.
But until that happens, many will continue to get their higher quality video via cable / directv / optical media, augmented from time to time with internet provided video from Apple / Netflix / Hulu et al.
The far larger problem though is an iTV forced to deal with Cable/Satellite providers doesnt solve the problem of television. An iTunes subscription deal doesnt solve the problem of live television.
Unless Apple has something big planned and can whip a few Cable/Satellite companies inline like they did with cell phone operators I cant see an iTV being successful.