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iTunes Creator Jeff Robbin Heading Apple Television Effort?

Jeff Robbin, who built iTunes and was co-lead in the creation of the original iPod with Tony Fadell, is heading up Apple's television efforts, according to a Bloomberg report.
Apple Inc. is turning to the software engineer who built iTunes to help lead its development of a television set, according to three people with knowledge of the project.

Jeff Robbin, who helped create the iPod in addition to the iTunes media store, is now guiding Apple’s internal development of the new TV effort, said the people, who declined to be identified because his role isn’t public.
Earlier today, Piper Jaffray's Gene Munster issued a research note with several tidbits of evidence to support his long-held assertion that Apple is working on a television.

Rumors of an Apple television have been getting significantly louder since this weekend, when Steve Jobs' biography quoted Jobs as saying he had "finally cracked" the problems standing in the way of an Apple television set.

Related roundup: Apple TV

Top Rated Comments

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37 months ago
But will it support Blu-Ray?

Please no down votes LOL
Rating: 34 Votes
37 months ago

For a company who says the Apple TV is just a 'hobby' it still seems strange to me for to believe they would ever manufacture an actual television.

Although it would be pretty neat to see something like Facetime integrated.


That's what you probably said about a phone, a tablet and an mp3 player.
Rating: 20 Votes
37 months ago
Why a tv? Yes it will look nice but what do you think it will cost? Im betting at least $2000 for a 42" 1080 LED. While others sell the same thing for half that.

Stick with computers, phones, and OS X apple.
Rating: 17 Votes
37 months ago
I really hope that Apple isn't concentrating it's efforts on making a TV.

I can't think of a product more dull and passive than a TV set. Turn it on, sit there watching some junk, turn it off.

Where's the 'value add' here? Sure, Apple could redefine the way you pay for programs - but that's not exactly a big deal (and definitely not insanely great).

All Apple's best devices have spurred interaction and creativity. TV is dull!
Rating: 14 Votes
37 months ago

And that doesn't require a 1800$ TV Set, it just requires an Apple TV set top box and a Airport Express connected to an Internet connection.


Why are you people putting a price on something that you have no idea about? You're not a professional analyst so calm down everyone...

A 46" 1080P Samsung TV will cost $1,099.99 after $100 Off, that's straight from the Costco website. Why not have a TV set that has Apple TV built in, and a built in WiFi Card for $1300? Even $1500 would be pretty freaking amazing.

Besides, the investment is not in the actual TV set itself, it's in the UI. I would definitely invest in a $2000 TV if it allows me to get my channels on demand instead of paying for garbage bundles that I don't necessarily need.
Rating: 12 Votes
37 months ago

And that doesn't require a 1800$ TV Set, it just requires an Apple TV set top box and a Airport Express connected to an Internet connection.


But having Apple TV as a separate box still gives the cable companies the upper hand. This is the whole problem that Jobs described at All Things D and why AppleTV as a box is still a "hobby". You can't compete with cable companies if people already have cable boxes with PVR's given to them for free. They're not going to go out and buy yet another box, even though the new price of ATV2 made it more attractive @ $99.

The way to beat the cable companies is for a customer to leave the Apple Store with a TV set, get home, plug it in, be prompted to sign in with their Apple ID and already have all their iCloud content on the tv and new content ready to be purchased directly on the tv, without ever involving the cable companies.

This will be controversial but I believe that an Apple TV won't have any of the commonly used ports. No coaxial, no RCA, no Component, and possibly no HDMI either, although Apple may relent on the latter. I expect that it will have Thunderbolt however. Apple is notorious for retiring established I/O in favour of the upcoming technology. Apple skates to where the puck is going to be.

None of the content will come from external boxes like BluRay or PVRs. All the content will come via iCloud and iTunes. Apple already offers to iTunes users all the content available to cable companies except for live tv.

Live TV fits into two categories: News and Sports. Sports are already essentially solved with ATV's already existing apps for NHL, NBA and MLB (NFL will eventually relent). Live news apps already exist on iOS. It's a matter of porting them to AppleTV. A CNN or MSBNC or Fox News (ugh) or any other 24 hour network news feed via an app is the solution here with many local stations offering their feed in iOS apps as well.

What Apple has to achieve is have customers ask these questions: Why pay for cable tv when I can pick and choose which shows I like to watch (not which channels)? Why schedule programs to be recorded on a PVR when I can simply select any of those shows and watch instantly, without scheduling anything? Why do I need a cable PVR box at all? I have iTunes and iCloud already built into my new tv!

I'm guessing that I'll probably get some negative votes from these predictions because a lot of people still hold on to the old way of doing things and want to record tv channels, but many other people including the new generation of consumers understands that content on demand is the future, not channels spewing out content on fixed schedules.

Steve Jobs quoted Henry Ford: "If I had asked costumers what they wanted, they'd ask me for a faster horse!"
Rating: 12 Votes
37 months ago

Why a tv? Yes it will look nice but what do you think it will cost? Im betting at least $2000 for a 42" 1080 LED. While others sell the same thing for half that.

Stick with computers, phones, and OS X apple.


What I've heard over the years

2001 Stick with computers

2007 Stick with computers, OSX and iPods

2010 Stick with Computers, OSX, iPods and iPhones

2011 Stick with Computers, OSX, iPods, iPhones and iPads

2000-2011 Apple grows to be most valuable tech company in the world by ignoring what you say :cool:
Rating: 11 Votes
37 months ago

"iTunes Creator"? That's a bit generous, given the original iTunes borrowed very heavily from Cassidy & Greene's SoundJam MP-- down to the code it used. Apple bought it, so it wasn't stealing, but it certainly wasn't original.

Hell, even the early OS X (carbon) versions of iTunes still had SoundJam code.



Jeff Robbin is the creator of SoundJam.
Rating: 11 Votes
37 months ago
The man with the plan, Jeff Robbin, returns this summer Apple TV.
Rating: 11 Votes
37 months ago

No, the value will have to be derived from elsewhere. The big question is what. And will people pay a premium for it?


And why does it require Apple to make a full-blown TV instead of a 99$ set top box ?
Rating: 9 Votes

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