Amazon Responds to Apple's Trademark Lawsuit Over 'App Store' - MacRumors
Skip to Content

Amazon Responds to Apple's Trademark Lawsuit Over 'App Store'

194052 amazonappstore

Just over a month ago, Apple filed a trademark lawsuit against Amazon over the company's use of the term "Appstore" for its own Android application marketplace. According to the suit, Apple is seeking an injunction to prevent Amazon from using the name, which Apple believes infringes upon its own "App Store" mark.

GeekWire reports that Amazon has now filed an official response (PDF) to Apple's suit, calling the claim baseless and asserting the generic nature of term.

The Seattle-based online retailer asked a federal judge in San Francisco to throw out Apple's trademark suit, calling the phrase "app store" generic and not something that Apple can claim for its exclusive use. Amazon's filing echoed Microsoft's arguments in a separate dispute at the U.S. Patent & Trademark Office opposing Apple's attempt to register the trademark.

Using a similar tactic to that employed by Microsoft in its attempts to have Apple's "App Store" trademark application denied, Amazon has cited comments by Apple CEO Steve Jobs in which he refers to app stores in the generic sense rather than specifically in relation to Apple's marketplace.

Amazon has also filed a counterclaim seeking dismissal of Apple's suit, a declaratory judgment that use of the term "app store" does not infringe upon Apple's trademark rights, and reimbursement of attorney's fees and other costs.

Apple has asked that the courts address the trademark lawsuit on an accelerated timetable in order to head off the rapidly increasing number of entities using "App Store" and related terms, but the court has yet to issue a decision regarding that request.

Related Forum: iPhone

Popular Stories

apple pro tell logo

Apple Launching Five New Products This Friday

Monday November 2, 2026 1:22 am PST by
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from Friday: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
Apple Logo Gradient 16x9 1

Apple Isn't Done With 2026: Here's What's Still Coming

Monday November 2, 2026 7:27 am PST by
Apple's busiest season isn't over yet. Far from it. With two hardware launch dates still to come in November, plus software updates and new smart home accessories running into December, there's more on the way from Apple before the end of 2026, so be sure to stick around. Below, we've rounded up what's still coming, along with one date in particular that's worth watching if you're a holiday...
iPad Pro 2024 vs Air 2024 Feature

Three New iPads Rumored to Launch in First Half of 2027

Sunday November 1, 2026 7:27 am PST by
After announcing a new iPad mini with an OLED display earlier this month, Apple plans to release new iPad Air, iPad Pro, and entry-level iPad models in the first half of 2027, according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the next iPad Air will also feature an OLED display, while he expects the next iPad Pro to be equipped with a...

Top Rated Comments

Consultant Avatar
203 months ago
Amazon "One Click" not only use generic words but also patents obvious methods.
Score: 5 Votes (Like | Disagree)
203 months ago

...
It was.
I believe they have filed for a trademark, but the USPTO has not issued it.

Microsoft, and now Amazon, are opposing the issuing of the trademark. If it is issued to Apple, Apple will most likely prevail against Amazon. If they are not issued the trademark, everyone will have an "App Store".
Score: 3 Votes (Like | Disagree)
BC2009 Avatar
203 months ago
First the Verizon iPhone rumors come to fruition. Now comes the long-awaited White iPhone 4......

Now we can all start rumors about if and when "App Store" will become a trademark. Personally, I think Apple should get the trademark given precedents out there, but if they don't, I really don't care. After a decision is rendered in this case it will be old news in 48 hours and nobody will care.

What strikes me is how clear it is that Apple is leading the way and trying to fend off so many folks who are trying to mimic and dilute their brand or copy their every move. Everybody wants to ride the wave that is Apple's success.

Personally, I applaud Microsoft a bit here. Sure they have copied Mac OS X elements in Windows for years, but Windows Phone has its own unique user interface and Kinect is an extremely innovative accomplishment. Would be nice if more companies were innovating and making cool stuff for us to buy, rather than just trying to copy Apple. I'm so tired of Google's "let's make it close enough to iOS and claim it runs Flash and is 'open'" strategy and Samsung's "let's just make it look like an Apple device" strategy.
Score: 3 Votes (Like | Disagree)
203 months ago
Apple App store

Wheres FullOfWin when you need him?

Apple deserves some crap for all their ill-efforts to trademark "App Store". Next thing you know, Apple might sue the National Zoo for using the term Lion at an exhibit :rolleyes:

I have to say I never heard of an "App Store" before Apple started one. Was there another before then?

When I open windows in my home an I running a PC?
Score: 3 Votes (Like | Disagree)
gnasher729 Avatar
203 months ago
Yes Amazon jump on the "it's generic" bandwagon. :rolleyes:

Please lets just keep this thread about the response and not "But how is it generic. . ." "Apple didn't create App. . ." "Well Amazon is right it's generic. . ."

I don't think it's generic that's my opinion and I'm sticking to it. I'm moving on.

Amazon's problem is that Apple actually has a valid trademark. Microsoft did the right thing: They probably want to use the trademarked term, so they sued Apple to get the trademark invalidated _before_ using it. There is no legal risk for Microsoft there; worst case they lose the court case and have to pay their lawyers and go home, that's it. Amazon did the wrong thing: They just used the trademarked term. They continue using it throughout this lawsuit apparently. So if Amazon loses, this could be very, very expensive for them.

Amazon did something similar with their cloud-based streaming service, which they started without permission of the record companies. Which means they are ahead of Apple and Google, but they are being sued now, and if anything sticks, this could be very, very expensive. Much more expensive than using "App Store" without Apple's permission.
Score: 3 Votes (Like | Disagree)
203 months ago
How can it be generic if no one had one before apple created there's? Suddenly everyone calls their market place an app store. There've been digital stores for years, and none were app stores.
Score: 3 Votes (Like | Disagree)
Latest Stories
Everything New in the iOS 27.3 Beta
Everything New in the iOS 27.3 Beta
11 hours ago
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
12 hours ago
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
13 hours ago
iPadOS 27.3 Expands Siri Mode to Camera App
iPadOS 27.3 Expands Siri Mode to Camera App
15 hours ago
Veterans Day Apple Watch Activity Challenge Launches November 11
Veterans Day Apple Watch Activity Challenge Launches November 11
15 hours ago
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
16 hours ago
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
16 hours ago
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
16 hours ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
16 hours ago
iOS 27.3 Beta Brings Apple Intelligence to China
iOS 27.3 Beta Brings Apple Intelligence to China
16 hours ago
iPhone Duo Gets Reachability in iOS 27.3 Beta
iPhone Duo Gets Reachability in iOS 27.3 Beta
16 hours ago
Siri AI Gets More Capable in iOS 27.3
Siri AI Gets More Capable in iOS 27.3
17 hours ago
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
17 hours ago
watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch
watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch
17 hours ago
iOS 27.3 Beta Brings Back Apple's Redesigned Health App
iOS 27.3 Beta Brings Back Apple's Redesigned Health App
17 hours ago
Apple Releases First macOS Golden Gate 27.3 Beta
Apple Releases First macOS Golden Gate 27.3 Beta
18 hours ago
Apple Seeds First iOS 27.3 Beta
Apple Seeds First iOS 27.3 Beta
18 hours ago
Apple Releases First watchOS 27.3, tvOS 27.3 and visionOS 27.3 Betas
Apple Releases First watchOS 27.3, tvOS 27.3 and visionOS 27.3 Betas
18 hours ago
iPad Mini 8 Reviewer Dissatisfied With Apple's Excuse for Lack of 120Hz Display
iPad Mini 8 Reviewer Dissatisfied With Apple's Excuse for Lack of 120Hz Display
18 hours ago
iPad Mini 8 Review Claims Battery Life is Way Better Than Apple Says
iPad Mini 8 Review Claims Battery Life is Way Better Than Apple Says
18 hours ago
B&H Photo Launches Early Black Friday Sale With Discounts on Macs and Accessories
B&H Photo Launches Early Black Friday Sale With Discounts on Macs and Accessories
19 hours ago
iPhone Duo Could Take Nearly 30% of Foldable Market in 2027
iPhone Duo Could Take Nearly 30% of Foldable Market in 2027
19 hours ago
Apple Watch Automatically Identifies Songs Playing Around You
Apple Watch Automatically Identifies Songs Playing Around You
20 hours ago
iPhone 18 Rumored to Get Larger Battery and Potential Price Increase
iPhone 18 Rumored to Get Larger Battery and Potential Price Increase
20 hours ago
Apple Store in UK Permanently Closing Later This Month
Apple Store in UK Permanently Closing Later This Month
20 hours ago
Apple's Annual R&D Spending Jumps by More Than $11 Billion
Apple's Annual R&D Spending Jumps by More Than $11 Billion
21 hours ago
Will Apple Ever Merge iPadOS and macOS? John Ternus Responds
Will Apple Ever Merge iPadOS and macOS? John Ternus Responds
21 hours ago
MacBook Neo Gets Rare $30 Amazon Discount
MacBook Neo Gets Rare $30 Amazon Discount
22 hours ago
Hands-On: The OLED iPad Mini is Almost an iPad Pro Mini
Hands-On: The OLED iPad Mini is Almost an iPad Pro Mini
22 hours ago
tvOS 27.2.1 and macOS 27.2.1 Likely Coming Soon
tvOS 27.2.1 and macOS 27.2.1 Likely Coming Soon
22 hours ago