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Apple Rolls Out New App Store Look

Apple is rolling out a new look to their App Store individual app pages tonight which brings it in line with the rest of the iTunes 9 design that was revealed a few months ago. The changes will be of primary interest to App Store developers who rely on the App Store pages to drive sales.


Changes that may impact developers include:

- Much larger icon is shown
- Multiple screenshots are more obvious to viewer
- App description is truncated to the first 2 lines by default. While users can expand to see the rest of the description, many will likely not. This places much more importance on the first two lines of the App's description
- More apps by the same developer are listed automatically

In general, there seems to be a bigger focus on the icon/screenshots on first glance of the page. The changes seem to be propagating to the App Store tonight so not all pages have been affected.

Top Rated Comments

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28 months ago
Very nice Apple... took long enough!
Rating: 0 Positives / 0 Negatives
28 months ago
Cool, but still, ..........I would rather they focus on fixing the ugly white background in iTunes . Used to be cool, now its ugly. But ....this is good too, ......I guess.. screw:apple:
Rating: 0 Positives / 0 Negatives
28 months ago

Cool, but still, ..........I would rather they focus on fixing the ugly white background in iTunes . Used to be cool, now its ugly. But ....this is good too, ......I guess.. screw:apple:


Grey would be far far worse.
Rating: 0 Positives / 0 Negatives
28 months ago
Didn't they just come out with one?

I actually kinda liked it, but whatever, this could be good. :p

I would need to see it in the store though
Rating: 0 Positives / 0 Negatives
28 months ago
Are the pictures multitouch? Seems like they should be. Tablet friendly. Are we getting to the stage where you can use iTunes, Apple.com without any need for a mouse? (Just maybe an onscreen or physical keyboard?)
Rating: 0 Positives / 0 Negatives
28 months ago

Are the pictures multitouch? Seems like they should be. Tablet friendly. Are we getting to the stage where you can use iTunes, Apple.com without any need for a mouse? (Just maybe an onscreen or physical keyboard?)


wishful thinking much?

lol, were all doing that ;)
Rating: 0 Positives / 0 Negatives
28 months ago
The description being truncated is a good thing - reduces all those developers putting

********************************
NEW GAME AVAILABLE! BUY XXX PRO!
********************************

on top of their pages.
Rating: 0 Positives / 0 Negatives
28 months ago
gimmmmmmmeeeeeeeeeeeeee!!!(){
super.rumors();
// beer
}
Rating: 0 Positives / 0 Negatives
28 months ago

wishful thinking much?

lol, were all doing that ;)


Well - yes, but also - If you look at how they've started spacing things out on the Apple.com site, making pictures either multitouch rows, or coverflow etc - it is friendlier to a multitouch trackpad at the very least.

Put another way, wouldn't Apple want to make their line of products more accessible to using a tablet? If they were thinking of having a tablet, you'd likely see changes to get ready for one. Maybe there are better examples :)

MBP is fine for me, but i'm just thinking. Heck, we have no idea what OS 4 for iPhone looks like, let alone Tablet.
Rating: 0 Positives / 0 Negatives
28 months ago
Haha, I just browsed the app store. Lol @ the huge pixelated icons.

Apple could have at least sent out a memo to developers letting them know that they should upload hi-res icons and redo their pages. Some pages have hi-res icons, like Discovery and Shazam. Others don't, like Labyrinth 2 and Bejeweled 2.

For instance, what about the devs that have custom page artwork? I looked up Super Monkey Ball, The Sims 3, and Yelp, and they're still the old style with custom artwork that is still in place. Has anyone found a newly formatted page that has custom background artwork??
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