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'iPhone' Edges Out 'Apple' in Brand Survey

A recent survey of the "coolest" brands in the UK found that the iPhone placed at the #2 spot while Apple placed at the #3 spot. The list was topped by Aston Martin.

The annual CoolBrands poll reflects the opinions of industry experts and more than 2,500 members of the public. Members of the expert judging panel include Mother strategy director Dylan Williams, fashion designer Ben de Lisi and television presenters June Sarpong and Lauren Laverne. The panel is chaired by Stephen Cheliotis, chief executive of the Centre for Brand Analysis.

The 2007 list (PDF) had the iPod in the #2 spot. The iPod is nowhere to be found on this year's list. Meanwhile, Apple has jumped up from #7 in 2007 to #3 this year.

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Posted: 44 months ago
Very surprised to see that Apple products hit the list in 3 separate locations and that Porsche is no where to be found...


on that list it said "ipod" not "Iphone" as a small side note.
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Posted: 44 months ago
Bose making the list discredits the whole thing for me.
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Posted: 44 months ago
I'm curious how this works? :confused: How is a company a brand? I suppose either way, it's pretty cool that both the iPhone and Apple got in the top three.
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Posted: 44 months ago
I knew getting my aston martin was a good idea ;) :D

d:apple:
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Posted: 44 months ago
It appears for the last two years an Apple product has edged out the Apple name. The iPod was up there in '07 and the iPhone in'08.
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Posted: 44 months ago



It appears for the last two years an Apple product has edged out the Apple name. The iPod was up there in '07 and the iPhone in'08.


Not surprising... How many people do I hear saying "when is Mac going to come out with blah blah blah"... Kinda annoying, but understandable.
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Posted: 44 months ago
wow my comment was written wrong...

I agree how is a company a brand ? if your talking about ipods and iphones in the same list
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Posted: 44 months ago
Who's Aston Martin?
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Posted: 44 months ago

Who's Aston Martin?


You're kidding right?
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Posted: 44 months ago
It's Steve Martin's son, of course! :D

Who's Aston Martin?

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