Got a tip for us? Share it...
• • RSS

'iPhone' Edges Out 'Apple' in Brand Survey

Tuesday September 30, 2008 11:23 am PDT by Arnold Kim
A recent survey of the "coolest" brands in the UK found that the iPhone placed at the #2 spot while Apple placed at the #3 spot. The list was topped by Aston Martin.

The annual CoolBrands poll reflects the opinions of industry experts and more than 2,500 members of the public. Members of the expert judging panel include Mother strategy director Dylan Williams, fashion designer Ben de Lisi and television presenters June Sarpong and Lauren Laverne. The panel is chaired by Stephen Cheliotis, chief executive of the Centre for Brand Analysis.

The 2007 list (PDF) had the iPod in the #2 spot. The iPod is nowhere to be found on this year's list. Meanwhile, Apple has jumped up from #7 in 2007 to #3 this year.
[ 35 comments ]

Top Rated Comments

(View all)

Avatar
Stargaze
Posted: 48 months ago
Very surprised to see that Apple products hit the list in 3 separate locations and that Porsche is no where to be found...


on that list it said "ipod" not "Iphone" as a small side note.
Rating: 0 Positives / 0 Negatives
Avatar
meagain
Posted: 48 months ago
Bose making the list discredits the whole thing for me.
Rating: 0 Positives / 0 Negatives
Avatar
ZiggyPastorius
Posted: 48 months ago
I'm curious how this works? :confused: How is a company a brand? I suppose either way, it's pretty cool that both the iPhone and Apple got in the top three.
Rating: 0 Positives / 0 Negatives
Avatar
drummerlondonw3
Posted: 48 months ago
I knew getting my aston martin was a good idea ;) :D

d:apple:
Rating: 0 Positives / 0 Negatives
Avatar
kornyboy
Posted: 48 months ago
It appears for the last two years an Apple product has edged out the Apple name. The iPod was up there in '07 and the iPhone in'08.
Rating: 0 Positives / 0 Negatives
Avatar
longofest
Posted: 48 months ago



It appears for the last two years an Apple product has edged out the Apple name. The iPod was up there in '07 and the iPhone in'08.


Not surprising... How many people do I hear saying "when is Mac going to come out with blah blah blah"... Kinda annoying, but understandable.
Rating: 0 Positives / 0 Negatives
Avatar
bizzaregood
Posted: 48 months ago
wow my comment was written wrong...

I agree how is a company a brand ? if your talking about ipods and iphones in the same list
Rating: 0 Positives / 0 Negatives
Avatar
zombitronic
Posted: 48 months ago
Who's Aston Martin?
Rating: 0 Positives / 0 Negatives
Avatar
stevearm
Posted: 48 months ago

Who's Aston Martin?


You're kidding right?
Rating: 0 Positives / 0 Negatives
Avatar
vandy1997
Posted: 48 months ago
It's Steve Martin's son, of course! :D

Who's Aston Martin?

Rating: 0 Positives / 0 Negatives

[ Read All Comments ]