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First Venture Capital Funded iPhone Apps: Whrrl, iControl

When Apple announced the iPhone Software Development Kit (SDK) in March, they also announced the creation of a $100 million dollar "iFund" by venture capital firm Kleiner Perkins Caufield & Byers. BusinessWeek reports on the first two companies that have been chosen to receive funding out of over 1700 submissions.

Pelago's Whrrl application ties the iPhone's mapping capabilities to help find out restaurants and services in your area:

Say you're lost in Las Vegas and need a restaurant recommendation. With iPhone in hand, you can scan the locations of nearby restaurants, just Italian restaurants, or just those recommended by foodie friends. Or you could search for the highest-rated bars or kid-friendly activities recommended by friends from your social network. There's going to be a "what's going on around me right now" button, says Kleiner Perkins partner Matt Murphy. "You're always one button away from that immediate context."


The other application to receive funding is iControl, a home automation application that would allow you to remotely control devices in your house (such as lighting, air conditioning, etc..) through your iPhone.

Kleiner Perkins has reportedly extended one more offer to another company and has 10 others they are seriously considering. Though no agreements have been put in place, Pelago is optimistic that they could be featured by Apple either at the WWDC keynote or even as a bundled application with the iPhone.

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49 months ago
Those both sound like perfect apps for the iPhone and I'm glad they are being made, although I kind of expected the location-based recommendation service to be done by an Apple/Google partnership...

The home automation will really make the iPhone appeal to upper-class and many geeks as well. Just more market share...
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49 months ago
How exactly will the iphone be able to control lighting?!? Will I have to connect a device to each light switch?
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49 months ago

How exactly will the iphone be able to control lighting?!? Will I have to connect a device to each light switch?


Yeah, thats pretty much how all home automation works.
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49 months ago
Bundled? I doubt it. Apple wouldn't support 3rd party apps like that. Possibly featured, and there's always Apple Design Awards if they applied for that (and I would assume they did). Sure to be lots of iPhone-related Design Awards this year, if only they would stop screwing with the SDK!
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49 months ago

Bundled? I doubt it. Apple wouldn't support 3rd party apps like that. Possibly featured, and there's always Apple Design Awards if they applied for that (and I would assume they did). Sure to be lots of iPhone-related Design Awards this year, if only they would stop screwing with the SDK!


Apple has almost always bundled 3rd party software with the Mac
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49 months ago
Now this is how to build a platform. VCs role in helping build out the iPhone platform cannot be understated. The iPhone is and will continue to change how we conduct our lives.
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49 months ago

Yeah, thats pretty much how all home automation works.


I have never done that before, so I'm kind of in the dark on this one. So does that mean with every sale of iControl you have to spend another x amount of dollars on all the little mechanisms that flick the lights on and off? Where do you even buy these?

EDIT: No pun intended...
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49 months ago
Another iControl? We look forward to names that match equally innovative products.
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49 months ago

How exactly will the iphone be able to control lighting?!? Will I have to connect a device to each light switch?


Watch the episode of South Park when Cartman gets a trapper keeper. It will be a lot like that...
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49 months ago

I have never done that before, so I'm kind of in the dark on this one. So does that mean with every sale of iControl you have to spend another x amount of dollars on all the little mechanisms that flick the lights on and off? Where do you even buy these?


smarthome.com for one... just google and you can get an idea of the size of the market (pretty large)

Its not an inexpensive proposition. Especially when you start tying in control of hvac and alarm systems. It imperative to start with a flexible base system.
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