Media event set for September 9, launch likely ~10 days later.
Beatles on iTunes? Maybe Not Yet...
Word spread quickly about the imminent deal, but today, Apple actually denied the claim according to Billboard:
"This is not news nor is it a scoop," says an Apple Inc. spokesman, declining further comment.
Rumors of the Beatles appearing on iTunes have persisted for years with Steve Jobs specifically targeting "the first half" of 2008 in an interview with USA Today. Paul McCartney had also felt "pretty sure it'll be happening [in 2008]".