Unreleased Switch Commercial: DJ Qbert

As originally noted by MacTeens.com:

Errol Morris's website contains an unseen Apple Switch commercial

The ad appears to feature DJ Qbert, who appears to be a well-known "turntablist" (QT clip).

Errol Morris is the director who shot Apple's Switch ads. There are reports that there are a number of celebrity ads are coming soon (possibly coinciding with Jaguar's release).

Other known celebrities to be featured include Eric Koston, Ben Folds and Harry Knowles. Others mentioned include "Lou Reed, Spike Lee, Béla Fleck, the CEO of Phat Records, and a bunch of Grammy artists".

Damon Wright had confirmed that these Celebrity ads would be the next round in Apple's new ad campaign.

very cool. I'm excited.

kind of reminds of the Gap ads where you had random celebrities dressed in Gap blue jeans and white t-shirts just hanging out against a white backdrop.

i dont like it. seems like it will alienate a lot of people. It makes a mac look like a toy. It might have worked with a more recognizeable face.

Originally posted by buffsldr
i dont like it. seems like it will alienate a lot of people. It makes a mac look like a toy. It might have worked with a more recognizeable face.

What's interesting is that Apple seems to be targeting a lot of niche celelbrities..

It's like the skateboarder... people into skateboarding really know who he is... and the same for this guy (DJ Qbert).

I think it's great. It really would get the attention of their fans or those in who are familiar with these niches.

arn

go to the film section/thin blue line and look at the letter from harvey weinstein...too freakin funny.

I think the new ads gonna try and reach into the next generation of people.... roughly Generation X-Y. Think about who's been buying a lot of the ipods lately... That and if you start them up with Mac...they'll stick with Mac.


I know a lot of people here don't listen to hip hop but DJ QBert's well known in the hip hop industry

Originally posted by arn


What's interesting is that Apple seems to be targeting a lot of niche celelbrities..

It's like the skateboarder... people into skateboarding really know who he is... and the same for this guy (DJ Qbert).

I think it's great. It really would get the attention of their fans or those in who are familiar with these niches.

arn

Completely on the button arn, Apple is obviously targeting niche markets, due to them relating owning a mac with "cool" niche markets.

BTW Q-Bert is seriously a sick Turntablist, The invisible Skratch Pikilz were banned form the DMC's(DJ competition) because they were TOO good at it.

Q-Bert is the cream of the crop...as is Koston form the world of skating.

I like it! great stuff, hope to see lot's more like this.

But euh,... has anybody checked this one?

DJ Qbert is pretty damn recognizable. I think its a great commercial, and hes got some definite charisma.

MOBILE JUDGE!!!