New Apple Ad... Ain't it Cool?
Matt Pruett and Electic Oz let us know that Harry Knowles of Aint-It-Cool-News has been hinting at being in an upcoming Apple commercial... From his Spiderman Review:
Last night, I was talking to Quint, who was stunned that I still hadnt seen SPIDER-MAN. Anybody that knows me has been stunned. It is simply way out of character that the weekend had passed and I hadnt seen SPIDER-MAN.
I told him that my recent trip to New York to shoot a commercial for Apple was partly responsible. I did have an offer from a reader while I was up there to see the film in New York, but I wanted to see SPIDER-MAN with my father and my best movie-going buddy.
Matt followed up with an email to Harry, with this response:
"It is a series of television commercials. Or so I understand, shot by the Academy Award winning documentarian Errol Morris!"
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....