Damon Wright's weblog gives us some information about his involvement in "Real People" Apple Ads in which he is featured. Of interest, he notes a second part of the campaign which will involve celebrities:
On a day's notice, they shipped me to Boston to hang out with what turned out to be the second to the last round of 25 of us "Joe Regulars" who were to be shot on film by Mr. Morris himself. Apparently, the next round would be celebrities. We hung out with one, but I still can't say who. I have a picture of myself with him. His arm's around me. What a coup.
Morris filmed each of us for somewhere between 45 minutes and an hour and a half. In between film role change, they took about a hundred stills of us. Keep in mind, as this is happening, and the hot lights are beating down on us, we have no idea what this is for.
This reflects and confirms GNYC's report about this ad campaign back in May. Per that report, future spots may include Lou Reed, Spike Lee, Bela Fleck as well as other Grammy artists.
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices.
It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
Starting today, the feature is available in Arkansas, which is the 14th state to offer it. However, it may take some time to roll out to all users.
To...
For many years now, it has been rumored that the Apple Watch will eventually gain non-invasive blood sugar monitoring capabilities, which would enable millions of people with diabetes to track their blood glucose levels without needing to prick their skin with a needle or wear a dedicated continuous glucose monitor.
According to Bloomberg's Mark Gurman, Apple recently shifted oversight of...
