Mark Gurman

Research firm LightShed partners says Apple should consider replacing Tim Cook as CEO, but the change is unlikely to occur any time soon. In a note to clients seen by Bloomberg, analysts Walter Piecyk and Joe Galone say that "Apple now needs a product-focused CEO, not one centered on logistics." Bloomberg notes that Apple shares have "badly lagged" behind rivals like Microsoft and Meta...

Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely dates. The anticipated timing of the iPhone 17 event was outlined in the latest "Power On" newsletter from Bloomberg's Mark Gurman. According to Gurman, Apple traditionally schedules its ‌iPhone‌ unveilings for the week following Labor Day in ...

Apple's smart home hub will likely launch in 2026, according to Bloomberg's Mark Gurman. HomePod with a screen (concept) In a report last week, Gurman said that Apple originally planned to announce the home hub in March this year, but he said that the device was delayed indefinitely due to its reliance on the personalized Siri features that were postponed. In that report, he said the home...

Apple has a long list of devices that it plans to launch during the first half of 2026, Bloomberg's Mark Gurman said today. Apple is working on an iPhone 17e, along with several Macs and iPads. Here's what's in the works for 2026: iPhone 17e - Updated A19 chip, could launch in February. MacBook Air - M5 chips. MacBook Pro - M5 chips. Updated Apple Display - A follow up to the Ap...

Meta offered one of Apple's top artificial intelligence executives over $200 million to lure him away from the company, Bloomberg reports. Ruoming Pang, who until recently led Apple's foundation models team, departed the company to join Meta's Superintelligence Labs, a newly established division tasked with building advanced AI systems capable of performing at or beyond human-level...

The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...

Apple's effort to expand iPhone production in India has encountered a setback as Foxconn has recalled hundreds of Chinese engineers and technicians from its Indian factories, Bloomberg reports. According to people familiar with the matter who spoke to Bloomberg, Foxconn has been sending home a large number of Chinese workers previously stationed at its ‌iPhone‌ manufacturing facilities in...

Apple held off on announcing two iOS 26 features that it still plans to release this year, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that Apple did not want to risk repeating WWDC 2024, where it announced an array of features that were ultimately delayed by months or still haven't arrived. As a result, at least two ‌iOS 26‌...

Apple has long been working towards an iPhone with an all-screen design, and it might finally achieve the feat in a few more years from now. In his Power On newsletter today, Bloomberg's Mark Gurman said that Apple will shrink the size of the Dynamic Island on new iPhone models released next year. A year after that, he expects Apple to release a redesigned 20th-anniversary iPhone model....

Apple executives have been discussing the possibility of the company making a bid to acquire Perplexity AI, according to Bloomberg's Mark Gurman. Perplexity is one of the leading AI startups that has proven popular as an AI-infused web search engine. Mergers and acquisitions chief Adrian Perica, services head Eddy Cue, and other executives overseeing Apple's AI efforts have been...

Apple is rumored to be working on an all-new smart home hub, and an alleged reference to the device has been discovered in the iOS 18.6 beta. 9to5Mac today reported that iOS 18.6's code includes a new "apple-logo-1088@2x~home.png" image asset. According to the report, the "~home" suffix indicates that the image asset is intended to be limited to Apple's rumored homeOS operating system for...

Apple is aiming to debut its delayed personalized Siri features in the spring of 2026, reports Bloomberg's Mark Gurman. Gurman claims that Apple set an "internal release target" of 2026, which is in line with comments from Apple executives this week. Craig Federighi and Greg Joswiak did multiple post-WWDC interviews acknowledging Apple's issues with ‌Siri‌, and confirmed that Apple is now...

Apple is working on an Apple Music reboot focused around AI, according to Bloomberg's Mark Gurman. The reporter made the comments during a Discord chat over the weekend. Gurman didn't eleborate, except to say that Apple has no release ETA for the reboot, suggesting Apple won't mention it at WWDC this week. Turning to rivals like Spotify for inspiration, AI features could potentially include...

Apple's rumored AI-powered battery management feature may not be announced at WWDC as part of iOS 26, with Apple potentially launching the tool in tandem with the release of the iPhone 17 Air in September. That's according to Bloomberg's Mark Gurman, who made the prediction while hosting a Discord chat over the weekend. Gurman reported in May that Apple plans to use AI to help you better...

iOS 26's shimmery new Liquid Glass design will be a precursor to the 20th-anniversary iPhone, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said that the 20th-anniversary iPhone will feature curved glass edges, extraordinarily slim bezels, and a truly edge-to-edge screen with no cutout. Inside Apple, he said that the device is known as the "Glasswing," in...

Apple's long-rumored AirTag 2 might be coming soon. In his Power On newsletter today, Bloomberg's Mark Gurman briefly mentioned that a new AirTag is "nearly ready" to launch. Last year, he said that it would be released around the middle of 2025, and the midpoint of the year is just a few weeks away. "The new AirTag is nearly ready, having been prepared for launch over the past several...

The start date for Apple's annual Back to School promotion has been leaked. In his Power On newsletter today, Bloomberg's Mark Gurman said that Apple is planning to launch the promotion in the U.S. on Tuesday, June 17 this year. He has accurately revealed the starting date of the promotion for the past three consecutive years. The promotion will likely launch in the U.S. and Canada at...

A few smaller-scale Apple Intelligence enhancements will be announced at WWDC 2025 next week, according to Bloomberg's Mark Gurman. One planned upgrade that had not been reported until now is the ability to create a Genmoji by combining a pair of existing standard emoji. For example, Gurman said that you will be able to turn separate basketball and trash can emoji into a single Genmoji that...

iOS 26 is rumored to feature a glassy design, new Games and Preview apps, and more, but two other enhancements have reportedly been delayed until next year. In his list of WWDC 2025 expectations today, Bloomberg's Mark Gurman today said that Apple has postponed the launch of revamped Calendar and Health apps until iOS 27 or later, as it needs more time to develop these planned changes....

In a lengthy report outlining his WWDC 2025 expectations today, Bloomberg's Mark Gurman shared more details about iOS 26's rumored new design. According to Gurman, iOS 26 will feature a "digital glass" design inspired by visionOS, the operating system for Apple's Vision Pro headset. That is a well-known rumor by now, but he goes on to provide some more specific details, as listed below:There ...