Earth Day


'Earth Day' Articles

Apple Retail Store Logos Gain Green Leaves in Celebration of Earth Day

In celebration of Earth Day, which takes place on Sunday, April 22, Apple has started tweaking the logos of some of its retail stores with green leaf accents, in a departure from the usual uniformly white design. Apple Orchard Road Store, Singapore (Images courtesy of Stanford Chong) For example, Singapore's Apple Orchard Road store has already been updated with the green logo, as Apple gears up for its annual Earth Day celebrations at multiple retail locations around the world. In typical fashion, Apple store staff are also encouraged to wear green shirts instead of their usual blue ones to promote the event. Apple may also be planning to hold a special Earth Day celebratory event at its Cupertino headquarters, as it has done in the past. Apple often uses Earth Day as a way to highlight its environmental efforts and reaffirm its commitment to recycling, renewable energy, and other initiatives. This year it is explicitly tying the event to its new GiveBack trade-in program, which offers customers credit and/or free recycling on old Apple devices, as well as a donation to Conservation International. On Thursday, Apple published its environmental report outlining all of the improvements and changes that were implemented throughout 2017 and early 2018 to lessen the company's overall environmental impact. In addition, Apple shared details on initiatives that support its goal of making its products using only recycled or renewable materials, and introduced a new iPhone disassembly robot named Daisy – an improved version of Liam, its first disassembly

Apple Debuts New iPhone Recycling Robot Daisy and GiveBack Trade-In Program

Ahead of Earth Day on Sunday, Apple today announced a few initiatives that support the company's commitment to the environment, including its goal of making its products using only recycled or renewable materials. Apple's new iPhone disassembly robot Daisy First, for every device traded in or recycled at Apple Stores or on Apple.com worldwide between today and April 30, the company will make a donation of an undisclosed amount to the non-profit environmental organization Conservation International, which has worked to protect the nature in more than 30 countries. Apple has streamlined its trade-in and recycling options into a new GiveBack program, available on its website and at its participating retail stores. Second, Apple introduced a new iPhone disassembly robot named Daisy as an improved version of Liam, its first disassembly robot launched in 2016. Daisy is located in Austin, Texas, with a second robot coming to Breda, Netherlands.Daisy is made from some of Liam's parts and is capable of disassembling nine versions of iPhone and sorting their high-quality components for recycling. Daisy can take apart up to 200 iPhone devices per hour, removing and sorting components, so that Apple can recover materials that traditional recyclers can't — and at a higher quality.Apple's environmental chief Lisa Jackson:At Apple, we're constantly working toward smart solutions to address climate change and conserve our planet's precious resources. In recognition of Earth Day, we are making it as simple as possible for our customers to recycle devices and do something good

Apple Store Employees to Celebrate Earth Day With Green Shirts Starting This Week

Apple Store employees will celebrate Earth Day by again wearing green shirts instead of traditional navy blue for the next few weeks. Apple's retail chief Angela Ahrendts with employees ahead of Earth Day in 2017 Apple has already provided many of its retail employees with the new uniform, which they will begin wearing as early as Friday, April 13 in the United States, United Kingdom, Canada, and other countries, according to a reliable source. The new shirts will likely be worn at least through Earth Day on Sunday, April 22. A tipster who asked to be identified as The Apple Post informant today sent us photos of what appears to be the new uniform items. Apple also celebrates Earth Day by adding a green leaf accent to the Apple logos at its retail stores around the world, and by offering an Earth Day activity challenge on Apple Watch. And, in recent years, Apple has shared a series of Earth Day videos, Apple Music playlists, and featured App Store apps. Apple will likely release its 2018 Environmental Responsibility Report around Earth Day, highlighting the company's commitment and progress in relation to recycling, renewable energy, and other green initiatives around the world. Earlier this week, Apple announced that its global facilities, including retail stores, offices, and data centers across 43 countries, are now powered with 100 percent renewable energy. In addition, an additional nine Apple suppliers around the world have committed to using renewable energy sources.

Apple Shares New Earth Day Ad in Late July

Earth Day was over three months ago, on April 22, yet Apple today uploaded another quirky Earth Day video outlining the company's plan to ensure almost one million acres of forests are responsibly managed by 2020. The one-minute ad was shared on Apple's own YouTube channel today, and later tweeted by Apple's environmental chief Lisa Jackson. Apple's 2017 Earth Day video campaign began around the annual event in late April, but Apple uploaded another video in late May and now one in late July. Apple's environmental efforts are commendable, so we'll let it

Apple Releases New Earth Day Video at Sustainable Brands Event

Apple today shared a new Earth Day 2017 video on its YouTube channel, which comes more than a month after Earth Day took place. The video, which follows the theme of the previous Earth Day spots Apple released, focuses on Liam, Apple's recycling robot that strips iPhones down to their component parts. The ad was created by Apple environment lead Lisa Jackson and her team to mark Apple's attendance at Sustainable Brands 2017, a Detroit conference for business leaders committed to brand value creation through sustainability. Sarah Chandler, Apple's Director of Operations and Environmental Initiatives, was in Detroit to speak at the event, where she talked about Apple's latest pledge to achieve a closed-loop supply chain. Chandler works under Lisa Jackson and is responsible for Apple's effort to use greener materials, conserve finite resources, and reduce the environmental impact of the company's supply chain. Inspired by the @Apple effort pursuing zero waste manufacturing. #sb17detroit pic.twitter.com/UbsXIjqx8q— Cool Choices (@CoolChoices) May 25, 2017 Apple first announced its goal to use 100 percent recycled materials for products ahead of Earth Day, with the publishing of its 2017 Environmental Responsibility Report. Apple's eventual goal is to stop mining the earth for rare minerals and metals by focusing more heavily on recycled products. "We're actually doing something we rarely do, which is announce a goal before we've figured out how to do it," Lisa Jackson said in April. "So we're a little nervous, but we also think it's really important, because

Apple Gives Crash Courses on Solar Farms, Zero Waste, and More in Series of Earth Day Videos

Apple has uploaded four videos to its YouTube channel ahead of Earth Day on April 22, with each providing a crash course on environmental topics. In the solar farm video, Apple's environmental chief Lisa Jackson gives a crash course on how the company's 40-megawatt solar farms in China produce enough electricity for all of its offices and retail stores in the country, while leftover energy that reaches the ground grows the grass underneath to feed yaks. In the zero waste video, Apple explains how none of its 14 final assembly facilities in China send any waste to landfills. The humorous video shows how the zero waste achievement supposedly started when Apple employee John Reynolds in iPhone Product Operations visited a factory in Guanlan, China. In the third video, Apple's head of environmental technologies Rob Guzzo and toxicology expert Art Fong explain how the company makes about 30 gallons worth of human sweat every year in order to ensure the Apple Watch and other products are to safe to use in contact with your skin while working out. In the fourth video, Apple's vice president of real estate Dan Whisenhunt explains how the company's new Apple Park campus has one of the world's largest naturally ventilated buildings. The building uses outside air and water to cool itself naturally, reducing its cooling load by 35 percent a year. Mashable spoke with Apple about the ads ahead of their release, noting that the animations in each video are hand drawn by illustrator James Blagden. Apple CEO Tim Cook also makes a subtle appearance in each video in a

Apple Celebrates Earth Day With New Apple Watch Activity Challenge

Ahead of Earth Day, Apple is debuting a new Activity Challenge for Apple Watch owners, which will become available in the Activity app on the iPhone when Thursday, April 20 rolls around. Apple is challenging Apple Watch owners to complete a 30 minute outdoor exercise activity on Earth Day, which is Saturday, April 22. For finishing the challenge, Apple Watch owners will be rewarded with an exclusive Earth Day award and stickers that can be used in the Messages app. Get outside and celebrate Earth Day on April 22 and earn this award. Go for a walk, run, cycle, wheelchair, or swim workout of 30 minutes or more in the Workout app or in any third party app that writes these workouts to Health. You will also earn special stickers for Messages.This is the third public Apple Watch challenge Apple has debuted since the Apple Watch launched in 2015. On Thanksgiving, Apple challenged Apple Watch owners to run 3.1 miles as part of a Thanksgiving Day Challenge, and on New Year's, Apple encouraged Apple Watch owners to "Ring In The New Year" by closing all three Activity rings each day for a week in January. Earth Day Challenge stickers in Messages In honor of Earth Day, Apple employees are also transitioning to green shirts starting on April 20, and Apple will decorate its retail stores around the world with special logos that feature a green leaf

Apple Employees to Celebrate Earth Day With Green Shirts Starting April 20

In honor of Earth Day, which takes place on Saturday, April 22, Apple employees will transition from their standard blue shirts to green Earth Day shirts starting on Thursday, April 20. Apple also celebrates Earth Day by updating the logos on its retail stores around the world, adding a green leaf accent to the traditional white Apple. Earth Day represents one of the few days a year Apple alters its logo. Apple employees on Earth Day 2016, via Angela Ahrendts Apple often uses Earth Day as a way to highlight its environmental efforts and reaffirm its commitment to recycling, renewable energy, and other initiatives. According to a recent interview with Apple's VP of Environment, Policy, and Social Initiatives Lisa Jackson, 96 percent of the energy Apple uses around the world now comes from renewable sources like wind and solar. Last year, Apple released a host of earth-inspired Apple Music playlists, launched a "Siri and Liam" ad outlining its recycling practices, and launched an "Apps for Earth" promotion, with proceeds donated to the World Wildlife Fund. Similar promotions could take place this year, with announcements coming this week ahead of April

Apple Shares New 'Siri and Liam' TV Ad for Earth Day

Apple has shared a new television ad called "Siri and Liam" to celebrate Earth Day, which is today, April 22. In the 15-second spot, Siri asks Apple's recycling robot Liam what he is doing for Earth Day, before it humorously takes apart the iPhone. It is Apple's second Earth Day ad, the other being "Renewable Energy," shared in the past 24 hours, and continues the company's environmental push this month. Apple first introduced Liam at its "Let Us Loop You In" media event in March as a robot that can disassemble old iPhones and recover recyclable materials. The robot can deconstruct nearly all parts of the iPhone in order to rescue cobalt and lithium from the battery, separate gold and copper from the camera, extract silver and platinum from the main logic board, and more. Apple's Earth Day initiatives this year include turning Apple Store logos green, providing retail employees with green t-shirts, offering a selection of Earth-inspired Apple Music playlists, and launching an "Apps for Earth" promotion in support of the World Wildlife Fund. The company also released its annual environmental responsibility progress report [PDF] covering the 2015 fiscal year last

Apple Shares New Ad Explaining How iMessages Are Powered by Renewable Energy

Apple has released a brand new ad called "Renewable Energy," which takes place entirely within the Messages app. The ad is focused on explaining how 100% renewable energy at Apple's data centers enables users to send and enjoy iMessages to and from friends. The ad argues that since the tech behind iMessages is renewable and environmentally friendly, users are showing Earth "some love" by using the service. The ad ends with Apple's green-stemmed Earth Day logo and arrives just in time for Earth Day, which is April 22. Powering your iMessages with 100% renewable energy - because our planet deserves our best thinking. #EarthDay 🌎 https://t.co/ze7rNObMGM— Tim Cook (@tim_cook) April 22, 2016 In 2013, Apple announced that its data centers were using 100% renewable energy. Worldwide, 93% of Apple's facilities run on renewable energy. Its new headquarters, Apple Campus 2, will also run on 100% renewable energy. Apple is celebrating Earth Day by updating its retail stores' logos with green accents and providing retail employees with green shirts. The company is also promoting stores that run on 100% renewable energy with new

Apple Celebrates Earth Day With Selection of Apple Music Playlists

Apple kicked off its Earth Day celebrations last Thursday, outfitting retail employees with green shirts, decorating Apple Store logos with green leaves, and launching an "Apps for Earth" promotion that will see in-app purchases from partner apps donated to the World Wildlife Fund. Apple is also celebrating Earth Day, which takes place on Friday, April 22, with a selection of Earth-inspired Apple Music playlists. There are five playlists available, each with a collection of 22 to 25 songs spanning a wide range of genres and musical tastes, as outlined below. Celebrating Mother Earth - From sun and sky to seas and trees, musicians pay tribute to the natural world in this set of uplifting tunes. Songs included are from artists like The Beatles, Coldplay, U2, Peter Gabriel, Michael Jackson, John Denver, and Cat Stevens. Power Off - Laidback, moody, contemplative tunes for when it's time to chill. Songs included are from artists like Bruno Mars, Rihanna, Coldplay, Ed Sheeran, Sia, Adele, Maroon 5, Ryan Adams, and Alicia Keys. From the Roots - Rustic. Earthy. Unplugged. Timeless. Revel in this mix of straight up classics from rock's most iconic artists and their acoustic guitars. Songs included are from artists like Fleetwood Mac, Bob Dylan, The Rolling Stones, Bon Iver, Nirvana, Bruce Springsteen, and The Who. Recycle: Covers - Anything goes when these legendary tunes are given a brand-new touch. Songs include well-known covers from a number of artists like The White Stripes, David Bowie, Adele, Johnny Cash, Yo La Tengo, Saint Etienne, and Smashing Pumpkins. Am

Apple Stores Celebrate Earth Day With Green Logos and Staff T-Shirts

In honor of Earth Day next Friday, April 22, Apple has updated the logos of over one hundred of its retail stores with green leaf accents in countries around the world, and provided retail employees with matching green t-shirts to wear. Apple is also promoting stores that run on 100% renewable energy with new signage. Apple Store photos shared by Instagram users Pierre Atruz and Ethan Masselli Many customers have shared pictures of the green-leafed Apple logos on Instagram and Twitter at stores in the United States, Australia, Belgium, China, France, Hong Kong, Italy, Japan, Spain, United Kingdom, and other countries. Apple retail chief Angela Ahrendts also tweeted some photos of the new green t-shirts. Apple Stores around the world go green to raise awareness for conservation and the environment. #AppsforEarth pic.twitter.com/rgROAJ87Uy— Angela Ahrendts (@AngelaAhrendts) April 15, 2016 Apple Store logos are typically illuminated green on Earth Day itself, but Apple is kicking off its support one week earlier this year on the same day it switches from plastic bags to paper bags. Apple has advised staff members to ensure that supplies of any remaining plastic bags are depleted before switching to paper bags. Apple has heavily emphasized its environmental responsibility over the past month. At its iPhone SE event last month, Apple environmental chief Lisa Jackson said the company's goal is to "become 100% renewable in 100% of our operations worldwide," including all of its corporate offices, retail stores, and data centers. Yesterday, Apple launched an "Apps for