Previewed at WWDC, launching in the fall.
Apple Retail Store Logos Gain Green Leaves in Celebration of Earth Day
In celebration of Earth Day, which takes place on Sunday, April 22, Apple has started tweaking the logos of some of its retail stores with green leaf accents, in a departure from the usual uniformly white design.
Apple Orchard Road Store, Singapore (Images courtesy of Stanford Chong)
For example, Singapore's Apple Orchard Road store has already been updated with the green logo, as Apple gears up for its annual Earth Day celebrations at multiple retail locations around the world.
In typical fashion, Apple store staff are also encouraged to wear green shirts instead of their usual blue ones to promote the event. Apple may also be planning to hold a special Earth Day celebratory event at its Cupertino headquarters, as it has done in the past.
Apple often uses Earth Day as a way to highlight its environmental efforts and reaffirm its commitment to recycling, renewable energy, and other initiatives. This year it is explicitly tying the event to its new GiveBack trade-in program, which offers customers credit and/or free recycling on old Apple devices, as well as a donation to Conservation International.
On Thursday, Apple published its environmental report outlining all of the improvements and changes that were implemented throughout 2017 and early 2018 to lessen the company's overall environmental impact.
In addition, Apple shared details on initiatives that support its goal of making its products using only recycled or renewable materials, and introduced a new iPhone disassembly robot named Daisy – an improved version of Liam, its first disassembly robot launched in 2016.
Also on Thursday, Apple Watch owners received a notification about an Earth Day activity challenge. If previous years are anything to go by, customers can expect more Earth Day-related goings-on from Apple over the coming days.
(Thanks, Stanford!)
For example, Singapore's Apple Orchard Road store has already been updated with the green logo, as Apple gears up for its annual Earth Day celebrations at multiple retail locations around the world.
In typical fashion, Apple store staff are also encouraged to wear green shirts instead of their usual blue ones to promote the event. Apple may also be planning to hold a special Earth Day celebratory event at its Cupertino headquarters, as it has done in the past.
Apple often uses Earth Day as a way to highlight its environmental efforts and reaffirm its commitment to recycling, renewable energy, and other initiatives. This year it is explicitly tying the event to its new GiveBack trade-in program, which offers customers credit and/or free recycling on old Apple devices, as well as a donation to Conservation International.
On Thursday, Apple published its environmental report outlining all of the improvements and changes that were implemented throughout 2017 and early 2018 to lessen the company's overall environmental impact.
In addition, Apple shared details on initiatives that support its goal of making its products using only recycled or renewable materials, and introduced a new iPhone disassembly robot named Daisy – an improved version of Liam, its first disassembly robot launched in 2016.
Also on Thursday, Apple Watch owners received a notification about an Earth Day activity challenge. If previous years are anything to go by, customers can expect more Earth Day-related goings-on from Apple over the coming days.
(Thanks, Stanford!)
Tags: Apple retail, Earth Day
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Top Rated Comments
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17 weeks ago
Apple should make their products more usable for a longer period of time if they are serious with this whole environmental-awareness-sustainable-etc-thing.
Their iPhone 6 is four years old, a dinosaur in the tech world, yet still in use by many of my peers and others around the world.
Also their iPhone is not upgradeable due to its form factor, but are completely repairable, I've replaced screens, batteries, cameras, speakers and transplanted an entire iPhone to a new shell.
If people are serious about having an opinion, they should do some research first.
17 weeks ago
Apple should make their products more usable for a longer period of time if they are serious with this whole environmental-awareness-sustainable-etc-thing.
17 weeks ago
In celebration of Earth Day, which takes place on Sunday, April 22, Apple has started tweaking the logos of some of its retail stores with green leaf accents, in a departure from the usual uniformly white design.
can't wait to see these green leaf accents... in the landfill after Earth day celebrations are over! I wonder how many years they will take to decompose?
17 weeks ago
**Unbelievable**
Apple GiveBack
Good for you
Good for the planet
****
Should be
Apple Take
Good for Apple
Stuff the planet
This is from the very bast&@ds that glue batteries, solder CPU and RAM in products, and also do dammed best to stop users Repairing, prolonging product life.
Green ?
Only Dollar green!!!!!
@@@ Apple Fu&k you @@@
Apple GiveBack
Good for you
Good for the planet
****
Should be
Apple Take
Good for Apple
Stuff the planet
This is from the very bast&@ds that glue batteries, solder CPU and RAM in products, and also do dammed best to stop users Repairing, prolonging product life.
Green ?
Only Dollar green!!!!!
@@@ Apple Fu&k you @@@
17 weeks ago
Their iPhone 6 is four years old, a dinosaur in the tech world, yet still in use by many of my peers and others around the world.
Also their iPhone is not upgradeable due to its form factor, but are completely repairable, I've replaced screens, batteries, cameras, speakers and transplanted an entire iPhone to a new shell.
If people are serious about having an opinion, they should do some research first.
But they're trying their hardest to make them not repairable. With screen replacements on the iPhone X, 8 and 8 Plus now preventing the ambient light sensor and True Tone from working in 11.3. Research ('https://ifixit.org/blog/9917/11-3-update-breaking-iphone-screens/')
17 weeks ago
They can spare a sticker but they still don't design the products to be repairable.
Long living products are the best thing you can do for the earth.
Long living products are the best thing you can do for the earth.
17 weeks ago
Even if it may be for the sole purpose of self-aggrandizement, Apple does more towards "Green" awareness in words and action than most companies, ending up being held to a higher standard and more criticism than any other company.
In a twisted way, that is GOOD!
In a twisted way, that is GOOD!
17 weeks ago
Apple should make their products more usable for a longer period of time if they are serious with this whole environmental-awareness-sustainable-etc-thing.
Who says they’re not? You don’t have to buy the latest iPhone every year. I’m still using my almost 6 year old original iPhone 5. And previous iPhones I’ve handed down to others are still in use.
17 weeks ago
Can you point to other manufacturers who have taken on what you suggested above?
I have a Thinkpad t540p, if in future when warranty expires I can order replacement parts via Lenovo ('https://pcsupport.lenovo.com/gb/en/partsorder').
Lenovo also make Hardware Maintenance Manual ('https://download.lenovo.com/ibmdl/pub/pc/pccbbs/mobiles_pdf/t540p_w540_hmm_en_sp40a26003_01.pdf') easily available for public, for tricky part replacements Lenovo also have a video guide ('https://support.lenovo.com/gb/en/videos/vid100176') available for public.
Try finding similar for Apple products !!!
17 weeks ago
I get the feeling changing the leaf to green on 420 may have to do with something besides earth day. They could have changed the leaf to green tomorrow for Earth day if they wanted to just do that.
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