Apple Retail Store Logos Gain Green Leaves in Celebration of Earth Day

In celebration of Earth Day, which takes place on Sunday, April 22, Apple has started tweaking the logos of some of its retail stores with green leaf accents, in a departure from the usual uniformly white design.

Apple Orchard Road Store, Singapore (Images courtesy of Stanford Chong)

For example, Singapore's Apple Orchard Road store has already been updated with the green logo, as Apple gears up for its annual Earth Day celebrations at multiple retail locations around the world.

In typical fashion, Apple store staff are also encouraged to wear green shirts instead of their usual blue ones to promote the event. Apple may also be planning to hold a special Earth Day celebratory event at its Cupertino headquarters, as it has done in the past.


Apple often uses Earth Day as a way to highlight its environmental efforts and reaffirm its commitment to recycling, renewable energy, and other initiatives. This year it is explicitly tying the event to its new GiveBack trade-in program, which offers customers credit and/or free recycling on old Apple devices, as well as a donation to Conservation International.

On Thursday, Apple published its environmental report outlining all of the improvements and changes that were implemented throughout 2017 and early 2018 to lessen the company's overall environmental impact.

In addition, Apple shared details on initiatives that support its goal of making its products using only recycled or renewable materials, and introduced a new iPhone disassembly robot named Daisy – an improved version of Liam, its first disassembly robot launched in 2016.

Also on Thursday, Apple Watch owners received a notification about an Earth Day activity challenge. If previous years are anything to go by, customers can expect more Earth Day-related goings-on from Apple over the coming days.

(Thanks, Stanford!)

Top Rated Comments

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Avatar
32 months ago

Apple should make their products more usable for a longer period of time if they are serious with this whole environmental-awareness-sustainable-etc-thing.

Their iPhone 6 is four years old, a dinosaur in the tech world, yet still in use by many of my peers and others around the world.

Also their iPhone is not upgradeable due to its form factor, but are completely repairable, I've replaced screens, batteries, cameras, speakers and transplanted an entire iPhone to a new shell.

If people are serious about having an opinion, they should do some research first.
Score: 15 Votes (Like | Disagree)
Avatar
32 months ago
Apple should make their products more usable for a longer period of time if they are serious with this whole environmental-awareness-sustainable-etc-thing.
Score: 13 Votes (Like | Disagree)
Avatar
32 months ago

In celebration of Earth Day, which takes place on Sunday, April 22, Apple has started tweaking the logos of some of its retail stores with green leaf accents, in a departure from the usual uniformly white design.

can't wait to see these green leaf accents... in the landfill after Earth day celebrations are over! I wonder how many years they will take to decompose?
Score: 9 Votes (Like | Disagree)
Avatar
32 months ago
**Unbelievable**

Apple GiveBack
Good for you
Good for the planet

****

Should be

Apple Take
Good for Apple
Stuff the planet


This is from the very bast&@ds that glue batteries, solder CPU and RAM in products, and also do dammed best to stop users Repairing, prolonging product life.

Green ?
Only Dollar green!!!!!

@@@ Apple Fu&k you @@@

Score: 7 Votes (Like | Disagree)
Avatar
32 months ago
They can spare a sticker but they still don't design the products to be repairable.
Long living products are the best thing you can do for the earth.
Score: 6 Votes (Like | Disagree)
Avatar
32 months ago

Their iPhone 6 is four years old, a dinosaur in the tech world, yet still in use by many of my peers and others around the world.

Also their iPhone is not upgradeable due to its form factor, but are completely repairable, I've replaced screens, batteries, cameras, speakers and transplanted an entire iPhone to a new shell.

If people are serious about having an opinion, they should do some research first.

But they're trying their hardest to make them not repairable. With screen replacements on the iPhone X, 8 and 8 Plus now preventing the ambient light sensor and True Tone from working in 11.3. Research ('https://ifixit.org/blog/9917/11-3-update-breaking-iphone-screens/')
Score: 6 Votes (Like | Disagree)

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