Apple Releases New Earth Day Video at Sustainable Brands Event

Apple today shared a new Earth Day 2017 video on its YouTube channel, which comes more than a month after Earth Day took place.

The video, which follows the theme of the previous Earth Day spots Apple released, focuses on Liam, Apple's recycling robot that strips iPhones down to their component parts.


The ad was created by Apple environment lead Lisa Jackson and her team to mark Apple's attendance at Sustainable Brands 2017, a Detroit conference for business leaders committed to brand value creation through sustainability.

Sarah Chandler, Apple's Director of Operations and Environmental Initiatives, was in Detroit to speak at the event, where she talked about Apple's latest pledge to achieve a closed-loop supply chain. Chandler works under Lisa Jackson and is responsible for Apple's effort to use greener materials, conserve finite resources, and reduce the environmental impact of the company's supply chain.


Apple first announced its goal to use 100 percent recycled materials for products ahead of Earth Day, with the publishing of its 2017 Environmental Responsibility Report. Apple's eventual goal is to stop mining the earth for rare minerals and metals by focusing more heavily on recycled products.

"We're actually doing something we rarely do, which is announce a goal before we've figured out how to do it," Lisa Jackson said in April. "So we're a little nervous, but we also think it's really important, because as a sector we believe it's where technology should be going."

Liam, the robot featured in today's extra Earth Day video, will play an important role helping Apple reach its goal. Apple plans to double down on technologies like Liam, as well as put more effort into emphasizing its Apple Renew recycling program.

Top Rated Comments

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37 months ago
....aaaannnnd MR forum goes negative on Apple recycling efforts in....one post. New record?
Score: 14 Votes (Like | Disagree)
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37 months ago
These are great. Love Apple's commitment to the environment and privacy.

Surely the people complaining about it are ironically the same who say environmental efforts should be left to the private sector. Time to just come out and say you don't give a **** about anyone but yourselves. Your kids? Yeah they can just **** right off, amiright?
Score: 8 Votes (Like | Disagree)
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37 months ago
What a crap video! I wish Apple would fire Tim Cook and his entire exec team so Apple will be less of a SJW and more of a electronics creator! But we know that won't happen any time soon. :(
Score: 7 Votes (Like | Disagree)
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37 months ago
If they're really committed to the environment they should go back to upgradeable/user repairable MacBooks instead of trying to force everyone into a 4 year laptop upgrade cycle.
Score: 5 Votes (Like | Disagree)
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37 months ago
I absolutely hate these videos.
Score: 5 Votes (Like | Disagree)
Avatar
37 months ago
These ads have a disgusting similarity to bevis and butthead.

Score: 4 Votes (Like | Disagree)

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