Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Opens Material Recovery Lab in Austin to Improve Recycling Efforts
In regards to its new lab, Apple is calling it the "Material Recovery Lab" and says that it will be dedicated to looking for innovative solutions that will improve on traditional methods of recycling. The lab will work with Apple engineering teams and members of academia to address and propose solutions to current recycling challenges. The 9,000 square foot lab is located in Austin, Texas.
The recycling expansion also includes select iPhones returned to Best Buy stores throughout the United States and KPN retailers in the Netherlands. With the Apple Trade In program, those interested can also turn in their eligible devices to be recycled at any Apple Store or on Apple.com.
Apple says that Daisy can now disassemble 15 different iPhone models at the rate of 200 per hour, and after materials are recovered from the robot they are recycled back into the manufacturing process. Apple has received nearly 1 million devices through its recycling programs and each Daisy robot can disassemble 1.2 million devices each year.
In 2018, the company refurbished more than 7.8 million Apple devices and helped divert more than 48,000 metric tons of electronic waste from landfills.Lastly, the company has released its 2019 Environment report with more information on its climate change solutions. These include Apple's recent announcement that 44 of its suppliers -- like Foxconn and Wistron -- have committed to 100 percent renewable energy for their production of Apple products.
“Advanced recycling must become an important part of the electronics supply chain, and Apple is pioneering a new path to help push our industry forward,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “We work hard to design products that our customers can rely on for a long time. When it comes time to recycle them, we hope that the convenience and benefit of our programs will encourage everyone to bring in their old devices.”
To celebrate Earth Day on April 22, Apple will have environmentally themed Today at Apple sessions at all Apple Stores, feature original stories and app collections on the App Store, and run an Earth Day Apple Watch challenge. The company will also support the efforts of non-profit organizations like Conservation International, SEE Foundation, and The Recycling Partnership, which are all focused on protecting and preserving the environment.
The front page of Apple.com has been updated as well, prompting visitors to learn more about Apple and its environmental efforts.