'CIRP' Articles

Android Continues to Have More Loyal Customers Than iOS

Android customers continue to be loyal to the Android operating system than iOS users are to the iOS operating system, according to new data shared today by Consumer Intelligence Research Partners. Android saw a 91 percent loyalty rate in 2017, compared to 86 percent for iOS, with loyalty rates for the two operating systems remaining largely steady since early 2016. Android loyalty has hovered at 89 to 91 percent since January 2016, while iOS loyalty has been between 85 and 88 percent. Operating system loyalty for the year was measured by the percentage of customers that remained with each operating system when activating a new phone over the twelve months ending in December 2017. CIRP says its findings are based on quarterly surveys with a sample of 500 subjects each."Loyalty for both Android and iOS increased in 2015 and into 2016, when it leveled off for both operating systems," said Mike Levin, Partner and Co-Founder of CIRP. "Loyalty is also as high as we've ever seen, really from 85-90% at any given point. With only two mobile operating systems at this point, it appears users now pick one, learn it, invest in apps and storage, and stick with it. Now, Apple and Google need to figure out how to sell products and services to these loyal customer bases."With the Android operating system, customers have access to a range of different smartphones that are all able to run Android, which may explain why it has a higher loyalty rate. Android devices are also typically more affordable than iOS devices, with a wider range of low-priced options available. As CIRP

iPhone X Accounted for 1 in 5 Smartphones Sold by Apple in United States Last Quarter According to Survey

Every one in five smartphones sold by Apple in the United States in the fourth quarter of 2017 was an iPhone X, according to data shared with MacRumors by research firm Consumer Intelligence Research Partners. Below is the exact model-by-model breakdown of Apple's total iPhone sales between October and December, based on the firm's survey of 500 consumers who purchased an iPhone in the United States during that period. iPhone 8: 24 percent iPhone 8 Plus: 17 percent iPhone X: 20 percent All other iPhone models: 39 percent Consumer Intelligence Research Partners co-founder Josh Lowitz says the iPhone 8, iPhone 8 Plus, and iPhone X's combined 61 percent share of Apple's total smartphone sales is 11 percent lower than the iPhone 7 and iPhone 7 Plus accounted for in the year-ago quarter, but there are several caveats to consider:At 61%, the three newest iPhone models together represented a somewhat smaller share of total US iPhone sales in the quarter, compared to 72% for the iPhone 7 and 7 Plus a year ago. Yet, comparisons to earlier launches are tricky at best. First, iPhone X wasn’t available for the full quarter. The Apple model pie is further divided, as they now offer eight models, the most ever. And, Apple launched the new phones on a different schedule, announcing three new models at once, but delaying the lauch of the most advanced and expensive one, iPhone X, for five weeks following the launch of iPhone 8 and 8 Plus.Apple doesn't disclose iPhone sales on a model-by-model basis, so this survey only serves as a rough estimate. However, analysts and

iPhone Was Most Activated Smartphone in United States Last Quarter According to Survey

Apple increased its share of smartphone activations in the fourth quarter of 2017, following the release of the iPhone 8, iPhone 8 Plus, and iPhone X, according to data shared with MacRumors by Consumer Intelligence Research Partners. iPhones accounted for 39 percent of activations in the United States between October and December, up from 34 percent in the year-ago quarter, based on CIRP's survey of 500 people who activated a new or used smartphone during that period. Samsung was the runner-up with a 32 percent share of activations during the quarter, trailed by LG at 13 percent. All other smartphone vendors, including Motorola, HTC, and others, accounted for the remaining 16 percent share. The survey findings are rather unsurprising given a trio of new iPhones launched between late September and early November, while Google's Pixel 2 and LG's V30 were essentially the only major Android smartphones to debut during the quarter. CIRP co-founder Josh Lowitz:Apple's iOS increased its mobile operating system share in the US in the most recent quarter. While Android still leads, the launch of the new iPhone 8, 8 Plus, and X models, without similar new Android phones, allowed Apple to increase its share of activations in the quarter, relative last quarter and to the year-ago quarter.The survey also shows that Apple and Samsung continue to form a smartphone duopoly in the United States, with no sign that'll change any time

iPhone 8 and 8 Plus Sold 'More Like an 'S' Model' During Launch Quarter According to New Report

The iPhone 8 and iPhone 8 Plus accounted for 16 percent of total iPhone sales in the July-September 2017 quarter, which means the new smartphones "look much more like an 'S' model" in terms of sales. According to a report sent to MacRumors today by Consumer Intelligence Research Partners, the new devices actually represented a smaller sales percentage than 'S' devices have in past years, particularly in comparison to the iPhone 6s with 24 percent of iPhone sales in 2015. In terms of each model, the iPhone 8 had 6 percent of iPhone sales and the iPhone 8 Plus had 10 percent in the fiscal quarter ending October 1, 2017. While the smartphones' small share makes sense, because they were only available for about a week (shipping September 22) in the quarter that CIRP analyzed, previous generation iPhones were notably higher at the same points over the past few years. The iPhone 7 and iPhone 7 Plus accounted for 43 percent of sales during this period in 2016, while the iPhone 6s and iPhone 6s Plus had 24 percent of the iPhone sales in this period two years ago. In 2014, the iPhone 6 and iPhone 6 Plus represented 46 percent of iPhone sales in their launch quarter. “iPhone 8 and 8 Plus accounted for only 16% of total sales, compared to a 24% share for the iPhone 6S and 6S Plus two years ago," said Josh Lowitz, CIRP Partner and Co-Founder. "While it’s a little early to know, it appears that this even lower share relative to that earlier ‘S’ model probably resulted from some buyers delaying a purchase, we think in anticipation of the new iPhone X.” So, in terms

Apple Store Remains Most Popular Destination to Purchase a Mac in the United States

Apple Stores continue to be the most popular destination to purchase a new Mac in the United States, according to a recent survey conducted by research firm Consumer Intelligence Research Partners. Apple's retail locations and online store accounted for roughly 40 percent of Mac sales between October 2016 and September 2017, based on 2,000 survey respondents who purchased a Mac during that period. When the first Apple Stores opened in 2001, Apple was still known as Apple Computer, and the Mac was its primary product. Nowadays, of course, there is the iPhone, iPad, Apple Watch, Apple TV, and beyond. "Since Apple designed its stores originally to promote Mac computers, it is not surprising that that they continue to account for roughly 40 percent of Mac sales," said Josh Lowitz, co-founder of Consumer Intelligence Research Partners. While it's generally unsurprising that Apple is the most popular Mac retailer, given it creates the computers, it is still notable given there are often better deals available from third-party resellers like B&H and MacMall. By comparison, the survey found only around 20 percent of iPads and 10 percent of iPhones were sold directly by Apple. "Best Buy actually sells more iPads than Apple," added Lowitz. "And, carrier stores have become a significant retailer of tablets." In terms of the iPhone, Apple had the lowest share of iPhone sales in the 12 months ending September 2017. Roughly 77 percent of customers made their purchase through a carrier like Verizon or AT&T, according to CIRP. The research firm said sales can

Over 100 Million iPhones Now in Use in U.S., Nearly Two-Thirds Are iPhone 6 or Later

More than an estimated 100 million iPhones are being used in the United States, according to new data shared by Consumer Intelligence Research Partners [PDF]. At the end of the September 2015 quarter, more than 101 million iPhones were in use, and two-thirds of those iPhones were newer iPhones that have been released in 2014 and 2015. An estimated 58 million of the 101 million iPhones in use were the iPhone 6 or 6 Plus, while four million were iPhone 6s and 6s Plus models. The iPhone 6, 6s, 6 Plus, and 6s Plus are the four iPhones that have larger 4.7 and 5.5 inch screens, and the 4.7-inch iPhone 6 appears to be the most popular model. CIRP's data was gathered in September, shortly after the iPhone 6s launch. iPhone 6s and 6s Plus numbers are likely much higher now. "The analysis shows the continued strength of the iPhone 6 and 6 Plus, now one year old," said Mike Levin, Partner and Co-Founder of CIRP. "We estimate a combined 60 million of these flagship phones sold in the US from the September 2014 launch through September 30, 2015. For comparison, the iPhone 5S sold about 28 million in the same period in 2013-2014. With only a weekend of availability in the quarter, we estimate 4 million of the new iPhone 6s and 6s Plus sold in the US."CIRP's data suggests that while the larger-screened iPhones make up a large chunk of the iPhones in use in the United States, iPhone adoption is slowing as the U.S. market matures. For the past eight quarters, the iPhone installed base grew an estimated average of eight percent, but the installed base grew four percent in the

Increased Switcher Rate From Android to iPhone Appears Focused Outside the U.S.

Following Apple's earnings call on Tuesday in which Tim Cook stated the company "saw more new customers to iPhone than we've ever seen before," research firm Consumer Intelligence Research Partners (CIRP) today released (via Fortune) a report delving into the specifics of the Android-to-Apple switching statistics revealed by Apple. Expectedly, the report - which surveyed 500 Apple device customers inside the U.S. only - notes most Apple iPhone users returned to the company with the newest iteration of the iPhone last year. But the rate of Android switchers migrating platforms to the iPhone 6 or 6 Plus wasn't much changed. CIRP notes that the rate of Android switchers has "varied seasonally, yet remained relatively consistent," and this quarter's U.S. numbers have the firm speculating the biggest rate of Android-to-Apple switching occurred outside of the U.S.“Apple CEO Tim Cook indicated the iPhone 6 and 6 Plus 'experienced the highest Android switcher rate in any of the last three launches.' The US switch rate for the iPhone 6 and 6 Plus launch did increase relative to the iPhone 5S/5C launch a year ago, and was about the same as the iPhone 5 launch in 2012. This week, Apple emphasized the international strength of the iPhone 6 and 6 Plus launch, so it appears that Apple enjoyed a much higher rate of Android switching outside the US than in the more mature US market," said Mike Levin, Partner and Co-Founder of CIRP.” Given Apple's strong position in the smartphone market in the U.S., where there is a strong base of iPhone-to-iPhone upgrades and fewer from

Apple Took Half of U.S. Phone Activations in Q4 2014 as Demand Stays Strong

Both analysts and metrics are suggesting Apple will report record-breaking iPhone sales for the just-ended December 2014 calendar quarter, and new data released today by Consumer Intelligence Research Partners reveals the Cupertino company may have set a high bar against its competitors, grabbing half of all phone activations in the United States. While CIRP's survey included only 500 users and thus may include a significant margin of uncertainty, the data shows Apple's U.S. activation market share increasing from 28 percent in the July-September 2014 quarter to 50 percent in the October-December quarter. The significant jump was clearly fueled by strong consumer interest in the iPhone 6 and 6 Plus. "The strength of the September 2014 launch of the iPhone 6 and 6 Plus fueled Apple’s dominance in US mobile phone sales this quarter," said Josh Lowitz, Partner and CoFounder of CIRP. "Apple had virtually double the sales of Samsung, and five times that of LG. No other brand accounted for as much as 5% of US sales." CIRP's survey also found that most of the quarter's iPhone purchases (86 percent) came from loyal Apple customers who upgraded from older iPhones. While Apple retained its customer base, Samsung and LG lost customers, with 25% of Samsung owners and 18% of LG owners who activated a new phone switching to an iPhone. Sales of the iPhone 6 and 6 Plus may continue to be strong in early 2015, with a high numbers of consumers intending to buy an iPhone in the next three months. According to 451 Research’s ChangeWave December survey, more than half of early

iPad Lifecycle Mirrors Macs and Maybe Even TVs Rather Than iPhones

A new report by Consumer Intelligence Research Partners (CIRP) suggests iPad owners replace their tablets less frequently than their iPhone-owning counterparts, who upgrade almost every two years. The longer iPad replacement cycle may be more like the Mac, which tends to be replaced every 2-4 years, or possibly even televisions which have a five to 10-year ownership span. (Via Fortune) The CIRP report, which surveyed 2,000 U.S. customers who purchased an iPhone, iPad or Mac in 2013, shows that almost half of iPad owners will go without their tablet, waiting a week or more to replace a broken, lost or stolen device. They also are twice as likely as iPhone owners to give their older iPad to friends or family members. "We think Apple would prefer the iPad become a big iPhone," the report concludes. "We suspect, though, based on recent CIRP data about how buyers use them, that it's as much like a Mac, TV, or iPod, with less frequent replacement." This replacement rate could affect future sales, driving them down as the tablet market becomes saturated. In this scenario, consumers would hold onto an iPad for a longer period of time, and future first-time iPad owners would be more likely to receive an older iPad than buy a new one. Even as competition increases and the tablet market slows, Apple still is the top tablet vendor worldwide with 36 percent market share, according to Gartner's March 2014 report. The Cupertino company sold a record 26 million iPads in Q1 2014 and 195 million tablets overall.