Paid iCloud storage overwhelmingly remains the most popular Apple service in the United States, according to a new report from Consumer Intelligence Research Partners (CIRP).
Nearly two-thirds of Apple customers in the United States opt for paid iCloud storage, surpassing other services like Apple Music, Apple TV+, and AppleCare in terms of user adoption. In comparison, Apple Music and Apple TV+ have achieved moderate penetration rates among Apple customers, with 42% and 32% adoption, respectively. AppleCare, the company's extended warranty service, sees even lower adoption, with only 17% of iPhone buyers opting for the additional coverage.
These other services, while significant contributors to Apple's Services revenue, operate in highly competitive markets, unlike the cloud storage market where no service is able to offer such a deeply integrated experience with Apple devices as iCloud. Many users opt for just one music service and multiple video subscriptions, which limits the growth potential for Apple's subscription offerings. As Apple's hardware sales growth slows, the company has increasingly turned to its services segment as a source of revenue.
Paid iCloud subscriptions start at $0.99 per month for 50GB of storage, $2.99 per month for 200GB, and $9.99 per month for 2TB. These standalone iCloud storage plans can also be bundled with other Apple services through Apple One, which offers three tiers: the Individual plan at $16.95 per month includes 50GB of iCloud storage, Apple Music, Apple TV+, and Apple Arcade; the Family plan at $22.95 per month includes 200GB of iCloud storage and extends those services to up to six family members; and the Premier plan at $32.95 per month includes 2TB of iCloud storage and adds Apple News+ and Apple Fitness+.
Thursday July 10, 2025 4:54 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Rumors
Faster Wi-Fi Support
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Thursday July 10, 2025 12:38 pm PDT by Juli Clover
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026.
Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report.
Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain.
Now, tech news aggregator Jukan Choi reports...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
The iPhone 17 and iPhone 17 Air will be available in a total of nine color options, according to new information coming out of Asia.
The iPhone 17 Air's expected color options.
According to the leaker going by the account name "yeux1122" on the Korean blog Naver, accessory manufacturers are now producing camera protector rings for the iPhone 17 and iPhone 17 Air in colors to match their...
Apple will launch a new 12th generation entry-level iPad in the spring of next year, according to Bloomberg's Mark Gurman.
Apple is said to have two versions of the entry-level 11-inch iPad in development, codenamed J581 and J582. These could refer to different storage capacities – in which case, Apple may be planning to drop the existing lowest capacity option. The current iPad 11 is...
It's the only one I pay for and use ... and yet I'm still upset about it as they force me to the 2TB plan for $10/mo as opposed to offering something for less that is somewhere between 200gb and 2TB, which I'm sure they know a ZILLION people would choose
Nearly two-thirds of Apple customers in the United States opt for paid iCloud storage, surpassing other services like Apple Music, Apple TV+, and AppleCare in terms of user adoption.
Thanks in large part to Apple not increasing the free 5GB in like forever.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
