Just 3% of U.S. iPhone Sales in March Quarter Were iPhone 13 Mini Models

The 5.4-inch iPhone 13 mini continues to be unpopular with customers, according to U.S. ‌iPhone‌ sales data for the March quarter that was shared by Consumer Research Intelligence Partners (CIRP).

iphone 13 and iphone 13 mini
The ‌iPhone‌ 13 mini had the smallest share of sales of all the ‌iPhone‌ 13 models, and it made up just three percent of total ‌iPhone‌ sales during the quarter. Comparatively, the other ‌iPhone‌ 13 models were much more popular, and had the largest share of U.S. sales in several years.

cirp iphone purchases march 2022
Combined, all four ‌iPhone‌ 13 models made up 71 percent of ‌iPhone‌ sales, with the standard 6.1-inch ‌iPhone‌ 13 responsible for 38 percent of sales. The ‌iPhone‌ 13 Pro and Pro Max weren't quite as popular as the ‌iPhone‌ 13, but sold much better than the ‌iPhone‌ 13 mini.

In the year-ago quarter, the ‌iPhone‌ 12 models made up 61 percent of total ‌iPhone‌ sales, so the ‌iPhone‌ 13 models are performing better. The ‌iPhone‌ 13 has also seen the strongest sales of any ‌iPhone‌ model during the March quarter, beating out the ‌iPhone‌ 11 and the ‌iPhone‌ 12 when they were Apple's flagship iPhones.

According to CIRP, the ‌iPhone‌ 13 models aside from the mini are seeing strong sales because buyers are replacing their phones more often.

cirp iphone age march 2022

After several years of buyers keeping a previous phone longer, in the past year buyers are now keeping a previous phone for a shorter time. In the March 2022 quarter, 20% of buyers reported having their previous phone for three years or longer, compared to 34% in the March 2021. In the March 2022 quarter 47% of buyers had their previous phone for two years or less, compared to 35% in the March 2021 quarter.

Apple's 5.4-inch iPhone 12 mini and ‌iPhone‌ 13 mini have been comparatively unpopular since their launch, and the poor sales have made it clear that most consumers do not want smaller sized iPhones.

In 2022 with the iPhone 14 lineup, Apple is discontinuing the 5.4-inch ‌iPhone‌ size. There will be no ‌iPhone‌ 14 mini, with Apple instead releasing a 6.1-inch ‌iPhone‌ 14, a 6.1-inch ‌iPhone‌ 14 Pro, a 6.7-inch ‌iPhone‌ 14 Max, and 6.7-inch ‌iPhone‌ 14 Pro Max.

Tag: CIRP

Popular Stories

iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 14 Pro Dynamic Island

iPhone 17 Models Rumored to Feature Redesigned Dynamic Island

Monday July 7, 2025 7:38 am PDT by
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past. The account did not share any specific details about the alleged changes that are ...
Prime Day 25 Feature Warm Triad

The Best Prime Day Deals on AirPods, iPads, MacBooks, and More

Monday July 7, 2025 10:55 am PDT by
Amazon is back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront. With the event now underway, we're tracking numerous all-time low prices on Apple gear right now. Note: MacRumors is an affiliate partner with Amazon. When you click a...

Top Rated Comments

skiguy45 Avatar
42 months ago
This is horrible news. The mini is literally the perfect size for me.
I have a 12 mini and LOVE the size. I really don't understand why people want phones that are so big they can't reach across when holding it. I have big hands and I struggle to reach the corner of even the mini at times. To me, this seems clearly a case of size envy. Who wants the small one when it's next to the big one? You don't find out until later that the big one is too big. And you probably don't give any though to "Wow maybe that small one would have been the right size" ... you just deal. That 75" TV looks awesome in the store, until you take it home and realize it barely fits on your wall. I'll be horrified if I'm forced to go bigger in the future.
Score: 60 Votes (Like | Disagree)
MaaK Avatar
42 months ago

Hence why it is on the chopping block. Imagine that: loud internet whiners aren't an actual market.
BS.
People are in for smaller phones but these prices are just crazy.
The mini will return in form of an SE and then it will sell much better. We haven’t seen all from the mini iPhone!
Score: 50 Votes (Like | Disagree)
deaglecat Avatar
42 months ago
It is a shame... I looked across the iphone13 range in the Apple store... and the mini was the one which appealed most. It is so cute and pocketable. So yes. I will buy one as my next phone.
Score: 36 Votes (Like | Disagree)
otozuz Avatar
42 months ago
I love my iPhone 12 mini, perfect size for me. Although I miss the camera set of the Pro :p
Score: 35 Votes (Like | Disagree)
lazyrighteye Avatar
42 months ago
Surely, in the land of monster trucks, 84 oz. soft drinks, and the Baconator, poor sales of a tiny phone in the U.S. comes as surprise to exactly zero people.
Score: 32 Votes (Like | Disagree)
Macative Avatar
42 months ago
Hence why it is on the chopping block. Imagine that: loud internet whiners aren't an actual market.
Score: 30 Votes (Like | Disagree)