The iPhone 15 Pro and Pro Max accounted for 22% and 23% of all iPhones sold in Q1 2024, for a 45% combined share. The iPhone 15 Plus took a 9% share of all iPhones sold, while the iPhone 15 and iPhone 14 were the third most popular, each taking 14% of the share.
The iPhone 15 Pro and Pro Max share hardly changed compared to the iPhone 14 Pro and Pro Max the same quarter a year ago. However, Apple saw sales of the base model iPhone 15 decline relative to a year ago. The overall mix of iPhone 15 models was lower, accounting for 68% of all iPhone sales.
By contrast, in Q1 2023 the iPhone 14 series had a 7% higher share of all iPhones sold, taking 75% combined. The percentages suggest that the iPhone 14 and iPhone 14 Plus were more popular than the iPhone 15 and iPhone 15 Plus over the equivalent quarter the previous year.
Noting the change, CIRP comments:
We see this as a continuation of a trend from the past couple of quarters, as the lower- priced current models give up some share to older models. The once flagship, now base iPhone 15, is no longer the leading-edge choice, as the Pro and Pro Max models take that role.
Last week, CIRP released a report indicating that new iPhone activations are down to a low not seen in the U.S. smartphone market for the last six years.
CIRP said that Apple's installed smartphone base was higher than recorded activations, but Apple's share of new iPhone activations fell from 40% to 33% over the past year, suggesting a shift away from the higher market shares Apple enjoyed in previous years.
Monday September 9, 2024 9:21 am PDT by Jordan Golson
Apple's "It's Glowtime" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the iPhone 16 lineup and some updated Apple Watch and AirPods models unveiled, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We will also be updating this article with live blog...
Apple today announced the iPhone 16 Pro and iPhone 16 Pro Max—its latest flagship smartphones—featuring larger displays, an all-new Camera Control button, and the A18 Pro chip. The iPhone 16 Pro has a 6.3-inch display, while the iPhone 16 Pro Max features a 6.9-inch display—the biggest iPhone display ever. The borders around the display are the thinnest of any Apple device. The...
Friday September 6, 2024 5:01 am PDT by Tim Hardwick
Apple is "shaking up its color palette" for its iPhone 16 lineup this year, according to well-connected Bloomberg reporter Mark Gurman. Early iPhone 16 Pro dummy models via Sonny Dickson According to Gurman, the iPhone 16 Pro models will come in a Gold Titanium to replace Blue Titanium, while the Black, White, and Natural Titanium options that debuted with the iPhone 15 Pro will remain...
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Apple's next-generation iPhone 16 series is expected to launch on September 20 and will compete in a quickly evolving smartphone market, and with some notable upgrades rumored, the new models could see price changes compared to previous years. Successive iPhone models always come with new features and hardware upgrades, but Apple typically does not increase the retail prices as a result....
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Apple today announced that the AirPods Max are being updated with a USB-C charging port and new color options, including Midnight, Blue, Purple, Orange, and Starlight. In addition, Apple said the AirPods Max are gaining support for Personalized Spatial Audio with the upcoming iOS 18 software update. The updated AirPods Max will be available to pre-order for $549 starting today, and the...
macOS Sequoia will be one of the earliest new macOS launches in over a decade, likely releasing within as little as just a week. Internal Apple documentation obtained by MacRumors suggests that macOS 15.0 Sequoia will be officially released to the public by mid-September. The release dates of major macOS updates in recent years are listed below: OS X 10.9 (Mavericks) – October 22,...
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Apple at its event today announced the Apple Watch Series 10, featuring a wide-angle OLED display that is larger than the Apple Watch Ultra, with the company describing it as the "biggest display and thinnest design ever." The Series 10 is 9.7mm thick, which is nearly 10% thinner than Series 9, and it weighs 20% less than the Stainless Steel Series 9. The Aluminum cases also weigh up to 10%...
I hate to be that comment but….there’s only so many times you can basically repeat the same phone before you just lose interest and hang onto what you have. My 13PM is still a beast. My 14Pro is very meh, and my desire to even get the 16 is just not there yet.
Shows that Apple is very successful in making people go up the product ladder to more expensive SKUs. It is very intentional and no one does a better job of that marketing scheme.
