The iPhone 15 Pro and Pro Max accounted for 22% and 23% of all iPhones sold in Q1 2024, for a 45% combined share. The iPhone 15 Plus took a 9% share of all iPhones sold, while the iPhone 15 and iPhone 14 were the third most popular, each taking 14% of the share.
The iPhone 15 Pro and Pro Max share hardly changed compared to the iPhone 14 Pro and Pro Max the same quarter a year ago. However, Apple saw sales of the base model iPhone 15 decline relative to a year ago. The overall mix of iPhone 15 models was lower, accounting for 68% of all iPhone sales.
By contrast, in Q1 2023 the iPhone 14 series had a 7% higher share of all iPhones sold, taking 75% combined. The percentages suggest that the iPhone 14 and iPhone 14 Plus were more popular than the iPhone 15 and iPhone 15 Plus over the equivalent quarter the previous year.
Noting the change, CIRP comments:
We see this as a continuation of a trend from the past couple of quarters, as the lower- priced current models give up some share to older models. The once flagship, now base iPhone 15, is no longer the leading-edge choice, as the Pro and Pro Max models take that role.
Last week, CIRP released a report indicating that new iPhone activations are down to a low not seen in the U.S. smartphone market for the last six years.
CIRP said that Apple's installed smartphone base was higher than recorded activations, but Apple's share of new iPhone activations fell from 40% to 33% over the past year, suggesting a shift away from the higher market shares Apple enjoyed in previous years.
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Wednesday July 24, 2024 9:06 am PDT by Joe Rossignol
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Thursday July 25, 2024 5:43 am PDT by Tim Hardwick
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...
I hate to be that comment but….there’s only so many times you can basically repeat the same phone before you just lose interest and hang onto what you have. My 13PM is still a beast. My 14Pro is very meh, and my desire to even get the 16 is just not there yet.
Shows that Apple is very successful in making people go up the product ladder to more expensive SKUs. It is very intentional and no one does a better job of that marketing scheme.
