The iPhone 15 Pro and Pro Max accounted for 22% and 23% of all iPhones sold in Q1 2024, for a 45% combined share. The iPhone 15 Plus took a 9% share of all iPhones sold, while the iPhone 15 and iPhone 14 were the third most popular, each taking 14% of the share.
The iPhone 15 Pro and Pro Max share hardly changed compared to the iPhone 14 Pro and Pro Max the same quarter a year ago. However, Apple saw sales of the base model iPhone 15 decline relative to a year ago. The overall mix of iPhone 15 models was lower, accounting for 68% of all iPhone sales.
By contrast, in Q1 2023 the iPhone 14 series had a 7% higher share of all iPhones sold, taking 75% combined. The percentages suggest that the iPhone 14 and iPhone 14 Plus were more popular than the iPhone 15 and iPhone 15 Plus over the equivalent quarter the previous year.
Noting the change, CIRP comments:
We see this as a continuation of a trend from the past couple of quarters, as the lower- priced current models give up some share to older models. The once flagship, now base iPhone 15, is no longer the leading-edge choice, as the Pro and Pro Max models take that role.
Last week, CIRP released a report indicating that new iPhone activations are down to a low not seen in the U.S. smartphone market for the last six years.
CIRP said that Apple's installed smartphone base was higher than recorded activations, but Apple's share of new iPhone activations fell from 40% to 33% over the past year, suggesting a shift away from the higher market shares Apple enjoyed in previous years.
Wednesday January 14, 2026 10:18 am PST by Joe Rossignol
Verizon is experiencing a major outage across the U.S. today, with hundreds of thousands of customers reporting issues with the network on the website Downdetector. There are also complaints across Reddit and other social media platforms.
iPhone users and others with Verizon service are generally unable to make phone calls, send text messages, or use data over 5G or LTE due to the outage....
Tuesday January 13, 2026 6:11 am PST by Joe Rossignol
Apple today introduced a new Apple Creator Studio bundle that offers access to six creative apps, as well as exclusive AI features and content, as part of a single subscription. In the U.S., pricing is set at $12.99 per month or $129 per year.
Here are the six apps included with an Apple Creator Studio subscription:Final Cut Pro on the Mac and iPad
Logic Pro on the Mac and iPad
Pixelmator...
Monday January 12, 2026 1:15 pm PST by Joe Rossignol
Apple today seeded the second beta of iOS 26.3, nearly a month after the first beta. So far, the update includes a couple of new features for iPhones.
iOS 15.3 through iOS 18.3 were all released in late January over the years, so it is thereby likely that iOS 26.3 will be released towards the end of this month as well. The update is compatible with the iPhone 11 series and newer.
Below,...
Monday January 12, 2026 7:38 am PST by Joe Rossignol
In a statement shared with CNBC today, Apple confirmed that Google Gemini will power the next-generation version of Siri that is slated to launch later this year.
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"After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models and we're excited about the innovative...
Tuesday January 13, 2026 11:29 am PST by Joe Rossignol
Apple today released a firmware update for the AirPods Pro 3. The latest firmware has a version number of 8B34, up from the previous version 8B30.
Apple has a support document for AirPods firmware updates, and it indicates that the 8B34 update contains unspecified "bug fixes and other improvements."
No other AirPods models received firmware updates today.
How to install AirPods Pro...
Friday January 9, 2026 8:17 am PST by Tim Hardwick
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop.
Subscribe to the MacRumors YouTube channel for more videos.
...
Tuesday January 13, 2026 7:52 pm PST by Joe Rossignol
Apple and Google this week announced that Gemini will help power a more personalized Siri, and The Information has provided more details.
Subscribe to the MacRumors YouTube channel for more videos.
As soon as this spring, the report said the revamped version of Siri will be able to…
Answer more factual/world knowledge questions in a conversational manner
Tell more stories
Provide...
Tuesday January 13, 2026 10:50 am PST by Joe Rossignol
If you are not interested in subscribing to the new Apple Creator Studio bundle introduced today, you will officially start to miss out on some new features.
Apple said some "exciting new intelligent features and premium content" in Pixelmator Pro, Keynote, Numbers, Pages, and Freeform will only be accessible with a Creator Studio subscription. In the U.S., a subscription costs $12.99 per...
Wednesday January 14, 2026 7:09 am PST by Joe Rossignol
While the iPhone 18 Pro models are still around nine months away, a leaker has shared some alleged details about the devices.
In a post on Chinese social media platform Weibo this week, the account Digital Chat Station said the iPhone 18 Pro and iPhone 18 Pro Max will have the same 6.3-inch and 6.9-inch display sizes as the iPhone 17 Pro and iPhone 17 Pro Max.
Consistent with previous...
Thursday January 8, 2026 2:56 am PST by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
I hate to be that comment but….there’s only so many times you can basically repeat the same phone before you just lose interest and hang onto what you have. My 13PM is still a beast. My 14Pro is very meh, and my desire to even get the 16 is just not there yet.
Shows that Apple is very successful in making people go up the product ladder to more expensive SKUs. It is very intentional and no one does a better job of that marketing scheme.
