New data from Consumer Intelligence Research Partners (CIRP) suggests Apple's iPhone 16e is off to a strong start, capturing 7% of U.S. iPhone sales in its first partial quarter of availability. The new mid-range offering outperformed the iPhone SE's share from the same quarter last year.
The entire iPhone 16 lineup, now consisting of five models with the addition of the 16e, accounted for 74% of total U.S. iPhone sales in the March 2025 quarter. It's a marked increase from the 68% share held by the four iPhone 15 models during the same period in 2024.
While the 16e drove much of this growth, CIRP's data shows some surprising shifts across the lineup. The standard iPhone 16 saw a decent boost, climbing to 20% of sales compared to just 14% for the iPhone 15 in the previous year's quarter.
Meanwhile, Apple's high-end models had an unexpected decline. The iPhone 16 Pro and Pro Max together accounted for 38% of iPhone sales, down from 45% for the iPhone 15 Pro models a year earlier. The iPhone 16 Pro specifically dropped from 22% to 17% market share.
The numbers suggest Apple's strengthening of its mid-range offerings may be working overall, with more buyers choosing the standard iPhone 16 over the pricier Pro models. At the same time, the 16e appears to be wooing customers who previously might have opted for older models.
Legacy iPhones – defined as models more than a year old – fell to 26% of U.S. sales, down from 32% the year before. The decline coincides with Apple's streamlining of its iPhone lineup, which included discontinuing the iPhone SE and the iPhone 14 and 14 Plus during the quarter.
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
It looks like the MR crowd was wrong in this, with all the doubt from the 16e announcement. It's amazing how the internet is an echo chamber disconnected from the real world, with this too.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
