iOS Devices Accounted for 44% of All U.S. Smartphone Activations in Q1 2020

iOS devices accounted for 44 percent of all U.S. smartphone activations during the first calendar quarter of 2020, the highest number of activations Apple has seen in a single quarter since 2016.


According to the data sourced from Consumer Research Intelligence Partners, Google's Android operating system was responsible for 56 percent of all activations due to the higher number of Android smartphones out in the wild.

Market share numbers for iOS and Android have largely remained stable over the course of the last few years with just minor fluctuations in activations due to operating system loyalty.

In the quarter ending in March, 89 percent of Android users remained with Android, while 91 percent of iOS users stayed with iOS when activating a new mobile phone. iOS and Android loyalty rates have also fluctuated little over the course of the last three years as people tend to stick with the operating systems they're familiar with.

"Operating system loyalty is stable at very high levels," added Mike Levin, Partner and Co-Founder of CIRP. "For the past four or so years, around 90% of new mobile phone activations stayed with the buyer's previous operating system. Despite Apple's efforts to attract Android users to iOS, and Android handset manufacturers' similar efforts to attract iPhone customers, operating system usage is among the stickiest of all consumer affinities."

CIRP's data was based on a survey of 500 U.S. subjects from April 1 to April 9 that activated a new or used smartphone in the January to March 2020 period. Given the small sample size, there is certainly some margin of error to these numbers, but the data provides a reliable look at activations and loyalty over time as it uses the same survey each quarter.

Tag: CIRP

Top Rated Comments

(View all)
Avatar
12 weeks ago
America runs on iOS ™
Score: 9 Votes (Like | Disagree)
Avatar
12 weeks ago


Note 20? I think that will be my first Droid.

It’s a nice phone, and it’s fully loaded. I don’t have any issues with the hardware, it’s the software longevity. If you’re paying over a $1000 for a smart phone, I would expect at least three years or more from android, which you don’t receive. Apple has always been dominant when preserving iOS with at least five years of software updates.
Score: 6 Votes (Like | Disagree)
Avatar
12 weeks ago
Phone OS loyalty is even more reason for Apple Watch to become smartphone dependent.

is this an "activation"? If so, is it meaningful?

According to the article, it’s based on activations of new mobile phone purchases and what the previous OS of that “activator” was on. The carriers would have that data.
Score: 5 Votes (Like | Disagree)
Avatar
12 weeks ago


It’s a nice phone, and it’s fully loaded. I don’t have any issues with the hardware, it’s the software longevity. If you’re paying over a $1000 for a smart phone, I would expect at least three years or more from android, which you don’t receive. Apple has always been dominant when preserving iOS with at least five years of software updates.

5s is getting almost 7 years of updates with iOS 12 updates.
Score: 4 Votes (Like | Disagree)
Avatar
12 weeks ago


So was the XR. Those two "mainstream" phones absolutely fly off shelves.

dislike them both ... they seem more “budget” like missing features. I hope the 5,4/5,8” iPhone 12 models don’t gimp on hardware features this year like the Xr/base 11.
Score: 2 Votes (Like | Disagree)
Avatar
12 weeks ago
I wonder what an activation signifies-
If a family member gives me an iPhone 5 to add to my collection and I reset it and link it to my Apple ID- is this an "activation"? If so, is it meaningful?
Score: 2 Votes (Like | Disagree)

Top Stories

Apple Officially Obsoletes First MacBook Pro With a Retina Display

Wednesday July 1, 2020 3:40 am PDT by
As expected, Apple's first MacBook Pro with a Retina display is now officially classed as "obsolete" worldwide, just over eight years after its release. In a support document, Apple notes that obsolete products are no longer eligible for hardware service, with "no exceptions." This means that any mid-2012 Retina MacBook Pro 15-inch models still out there that require a battery or other...

Unreleased iMac With 10-Core Comet Lake-S Chip and Radeon Pro 5300 GPU Shows Up in Geekbench

Wednesday July 1, 2020 10:48 am PDT by
Benchmarks for an unreleased iMac equipped with a 10th-generation Core i9 Intel Comet Lake-S chip and an AMD Radeon Pro 5300 graphics card have surfaced, giving us an idea of what we can expect from a refreshed 2020 iMac. The Geekbench benchmarks, which appear to be legit, were found on Twitter and shared this morning by Tom's Hardware. The iMac in the benchmarks would be a successor to the...

Leaker: Future iPhone Models to Come in 'Exquisite' Thinner Box

Wednesday July 1, 2020 1:57 am PDT by
Leaker L0vetodream this morning posted a tweet corroborating recent rumors that Apple's "iPhone 12" lineup won't come with EarPods or a charger in the box, adding that this will also eventually apply to the existing second-generation iPhone SE. L0vetodream also claims that future iPhone packaging will be "thinner" and "exquisite," which would make sense if Apple's handsets are set to come in ...

New Mac Ransomware Found in Pirated Mac Apps

Tuesday June 30, 2020 11:44 am PDT by
There's a new 'EvilQuest' Mac ransomware variant that's spreading through pirated Mac apps, according to a new report shared today by Malwarebytes. The new ransomware was found in pirated download for the Little Snitch app found on a Russian forum. Right from the point of download, it was clear that something was wrong with the illicit version of Little Snitch, as it had a generic installer...

Apple Bolsters Supply Chain for Future Mini-LED iPad Pro and MacBook Pro Models

Thursday July 2, 2020 3:03 am PDT by
Apple is rumored to be releasing a mini LED-backlit iPad Pro and a new mini-LED MacBook Pro series over the next 18 months, and the devices have just picked up two new suppliers, according to industry sources. DigiTimes today reports that two former Apple suppliers, Taiwan's Zhen Ding Technology and Flexium Interconnect, have entered the supply chain to make the flexible printed circuit...

Apple Survey Asks iPhone Users What They Do With Old Power Adapters

Friday July 3, 2020 10:13 am PDT by
Amid multiple reports that Apple will no longer include a power adapter in its iPhone boxes starting with the iPhone 12 later this year, it appears Apple is surveying recent iPhone buyers to ask about what they've done with the power adapters that came with their previous iPhones. Screenshot via Twitter user @bedabb_ Apple's surveys typically cover numerous aspects of its products, but...

Display Analyst Once Again Says No 120Hz ProMotion Display Coming to iPhone 12 Pro

Wednesday July 1, 2020 11:29 am PDT by
Apple's iPhone 12 models will not feature an upgraded 120Hz ProMotion display, according to display analyst Ross Young. Young previously said that Apple would not implement ProMotion technology until it adopted low-power LTPO display technology, a move Apple is not expected to make until 2021. In a tweet shared this morning, Young said that the none of his contacts have been able to...

Kuo: Largan to Ship 'High-End' Camera Lenses for 'iPhone 12' From Mid-July

Friday July 3, 2020 1:56 am PDT by
Apple's upcoming "iPhone 12" will feature "high-end" lens arrays in the rear camera to improve image quality, according to respected analyst Ming-Chi Kuo. In a new research note seen by MacRumors, Kuo says Largan will supply the premium camera lenses to Apple for the phones from mid-July, although Apple has received the same components slightly earlier in the last couple of years....

Apple Seeds Third Betas of iOS and iPadOS 13.6 to Developers [Update: Public Beta Available]

Tuesday June 30, 2020 10:06 am PDT by
Apple today seeded the third betas of upcoming iOS and iPadOS 13.6 updates to developers, three weeks after seeding the second betas and over a month after releasing iOS/iPadOS 13.5 with Exposure Notification API, Face ID updates, Group FaceTime changes, and more. iOS and iPadOS 13.6 can be downloaded from the Apple Developer Center or over the air once the proper developer profile has been...

Fourth of July Deals: Save on Apple Devices and Accessories Including HomePod, Anker Products, and More

Wednesday July 1, 2020 8:45 am PDT by
This weekend is the Fourth of July holiday in the United States, and as the celebration approaches many of the most popular Apple-related product and accessory sites have introduced notable discounts. You'll find all of the best Fourth of July Apple deals in the lists below, and note that many of the sales will last through Saturday, July 4, unless otherwise stated. Note: MacRumors is an...