iPhone 12 Pro Max Seeing Strong Demand in U.S. as Consumer Spending Rises

The latest research from Consumer Intelligence Research Partners (CIRP) shows that all four iPhone 12 models accounted for 63% of total iPhone sales in the United States in the quarter ending June 2021.

apple store iphone 12 customers
The highest-end iPhone 12 Pro Max tied with the year-old iPhone 11 for the largest share of any single model at 23%, while the iPhone 12 mini and iPhone XR had the smallest share, each at 5%, according to CIRP. As pandemic-related restrictions ease in the United States, the Chicago-based research firm said increased consumer spending correlated with consumers shifting to more expensive iPhone models.

"Apple did very well as it emerged from the COVID-19 pandemic," said Josh Lowitz, a CIRP co-founder. "Increased consumer spending correlated with consumers shifting to more expensive iPhone models as they retired older phones and shopped more at Apple's own retail locations to buy those iPhones."

cirp iphone 12 3q21
The shift to more expensive models resulted in the iPhone's average selling price in the United States rising to $869 in the June 2021 quarter, added Lowitz.

The research note also indicates that Apple experienced a significant increase in iPhone sales through its retail operations, including both physical stores and online. In the June 2021 quarter, 27% of iPhone sales in the United States were completed through Apple, compared to a previous high of 21% in September 2020, according to CIRP.

CIRP bases its findings on its survey of 500 customers in the United States who purchased an iPhone, iPad, Mac, or Apple Watch in the April-June 2021 period.

Tag: CIRP
Related Forum: iPhone

Popular Stories

Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 2

Monday June 24, 2024 12:52 pm PDT by
Apple today released the second betas of iOS 18 and iPadOS 18 to developers, and the software adds support for new features that Apple is working on, plus it tweaks some of the interface changes that have been made in the updates. Apple will refine iOS 18 over the course of the next few months, with multiple changes and refinements expected from now until September. We've highlighted...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
amazon echo dot

Amazon Could Charge Up to $10/Month for Alexa

Friday June 21, 2024 2:55 pm PDT by
Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up to $10 per month, according to a report from Reuters. The upcoming version of Alexa will support conversational generative AI, and Amazon is planning for two tiers of service. There will be a free tier and a second, premium tier that is priced at $5 at a minimum, with Amazon considering...
top stories 22jun2024

Top Stories: Apple Watch X Rumors, New Final Cut App for iPhone, and More

Saturday June 22, 2024 6:00 am PDT by
The avalanche of news coming out of WWDC earlier this month is finally starting to slow, but that doesn't mean there wasn't still lots to talk about in Apple news and rumors this week. This week saw some additional rumors about the upcoming Apple Watch models, the release of major Final Cut Pro updates, the launch of Apple's annual Back to School promo in the U.S. and Canada, new...

Top Rated Comments

svish Avatar
39 months ago
I have the 12 Pro Max. It is the best iPhone I have had till date. Really enjoy using it
Score: 8 Votes (Like | Disagree)
Will.O.Bie Avatar
39 months ago

iPhone Pro Max is the best iPhone Apple has ever made, period.
You forgot the words "magical" and "ahhhmazing" ?
Score: 7 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
39 months ago
iPhone Pro Max is the best iPhone Apple has ever made, period.
Score: 6 Votes (Like | Disagree)
sw1tcher Avatar
39 months ago
iPhone 12 mini sales increased from March '21 to June '21 quarter. See, there's demand.
Score: 6 Votes (Like | Disagree)
cmaier Avatar
39 months ago

iPhone Pro Max is the best iPhone Apple has ever made, period.
no, it’s not.
Score: 6 Votes (Like | Disagree)
boak Avatar
39 months ago
The 11 is really crushing it
Score: 5 Votes (Like | Disagree)