Phil Schiller

By MacRumors Staff

Phil Schiller Articles

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Apple CEO Tim Cook, Phil Schiller Take On 'Ice Bucket Challenge' to Promote Awareness for ALS

Thursday August 14, 2014 6:12 pm PDT by
Apple CEO Tim Cook today took the "Ice Bucket Challenge," which is designed to raise awareness for amyotrophic lateral sclerosis or ALS, also commonly known as Lou Gehrig's Disease. The challenge asks people to pour buckets of ice water over their heads (documented on film and shared on social media sites) and then tag three friends to do the same. Friends unwilling to complete the challenge...
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Emails Show Phil Schiller's Displeasure with Ad Agency's Efforts for Apple in Early 2013

Monday April 7, 2014 12:12 pm PDT by
Multiple insider details on Apple and its business practices are surfacing during the company's second patent trial with Samsung, including a series of tense emails between Apple's head of marketing Phil Schiller and Apple's longtime ad agency, TBWA\Media Arts Lab (via BusinessInsider). Following the January 2013 release of an article from The Wall Street Journal entitled, "Has Apple Lost Its...
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Second Apple-Samsung Patent Trial Begins with Focus on Apple's 'Holy War', Advertising Envy, and Phil Schiller

Wednesday April 2, 2014 7:59 am PDT by
Samsung and Apple's second patent trial started earlier this week with jury selection and opening arguments by both Apple and Samsung. Phil Schiller also took the stand as Apple's first witness in the trial, which started in earnest on Tuesday. Among the volume of internal documents provided in the case, The Wall Street Journal highlights emails from Apple founder Steve Jobs that reveal his...
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Apple Marketing Chief Phil Schiller to Testify Again in Upcoming Apple vs. Samsung Case

Thursday February 13, 2014 2:39 pm PST by
Apple's Chief of Worldwide Marketing, Phil Schiller, will be among the witnesses that both Apple and Samsung lawyers plan to call to the stand when the two companies return to court in March, reports PCWorld. The second trial will cover newer products that were not able to be included in the first jury trial. Phil Schiller was first called as a witness during the initial patent dispute between ...
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Phil Schiller Tweets Link to Another Security Report Criticizing Android

Tuesday January 21, 2014 9:51 am PST by
Last year, Apple executive Phil Schiller tweeted a link to a research report that noted significant growth in mobile malware, particularly on Android. The report found that Android accounted for 79 percent of mobile threats, with just 0.7 percent attacking iOS.Today, Schiller followed up, tweeting a link to Cisco's 2014 Annual Security Report. The report, which came out late last week, notes...
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Apple Marketing Chief Phil Schiller Appears On the Witness Stand in Apple/Samsung Damages Trial

Friday November 15, 2013 10:53 am PST by
Phil Schiller, Apple's senior vice president of Worldwide Marketing, took the stand in the damages retrial between Apple and Samsung earlier today, testifying as the two companies argue over how much Samsung should pay Apple after the latter company won its patent lawsuit last year.Apple is asking for $379 million in damages, while Samsung believes it should only need to pay $52 million.Last...
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Phil Schiller, Scott Forstall May Testify in Apple v. Samsung Damages Retrial

Friday October 4, 2013 3:21 pm PDT by
Apple's senior vice president of worldwide marketing Phil Schiller and former senior vice president of iOS software Scott Forstall may testify in the upcoming partial damages retrial between Apple and Samsung, reports PCWorld. Forstall has been largely out of the public eye since being ousted from Apple in late 2012. Set for November 12, the trial follows judge Lucy Koh's March ruling that...
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Samsung Again Caught Inflating Benchmarking Scores, Phil Schiller Calls 'Shenanigans'

Tuesday October 1, 2013 9:25 am PDT by
Like it did with its Galaxy S 4 smartphone, Samsung has once again been caught artificially increasing CPU speeds on its Galaxy Note 3 phone when benchmark apps are running, reports Ars Technica.Samsung uses special code inside its operating system to identify benchmarking apps by name to boost CPU clock speeds and prevent CPU cores from entering low-power modes. As a result, Ars discovered,...
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Apple Senior Vice Presidents Phil Schiller and Dan Riccio Sell Stock Worth Over $20 Million

Friday August 16, 2013 5:53 pm PDT by
Apple senior vice presidents Phil Schiller and Dan Riccio recently exercised and sold more than 40,000 combined common stock shares worth over $20 million, according to documents filed today with the SEC. Schiller sold 37,172 shares of common stock at a price of $500 for a total haul of $18.6 million. Riccio sold a total of 3,754 shares of common stock over the course of 11 trades with prices ...
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Phil Schiller Goes on Offensive Against Android and Samsung

Wednesday March 13, 2013 2:47 pm PDT by
Apple marketing chief Phil Schiller went on the offensive against Android in a unusually forthright interview with The Wall Street Journal.Mr. Schiller, Apple's senior vice president of world-wide marketing, also said that Android users are often running old operating systems and that the fragmentation in the Android world was "plain and simple."He added that "Android is often given a free...
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Phil Schiller Tweets Link to Mobile Malware Report That Slams Android

Thursday March 7, 2013 7:55 am PST by
Phil Schiller, Apple's Senior Vice President of Worldwide Marketing, doesn't post to his Twitter account very often. Mostly he has written innocuous messages wishing followers "Happy Christmas" or cheering on the world champion San Francisco Giants. Today, Phil tweeted a link to a 'Mobile Threat Report' from research company F-Secure. Most of the report highlights security and malware...
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Reuters Pulls Story on Phil Schiller's iPhone Comments Following 'Substantial Changes' to Source Article [Updated]

Friday January 11, 2013 5:41 am PST by
Yesterday, a report from the Shanghai Evening News including comments made by Apple marketing chief Phil Schiller about Apple's refusal to build "cheap" devices was widely re-reported throughout both the Apple-focused rumor scene and in mainstream media. Schiller's comments were viewed by some as a direct rebuttal to recent rumors from The Wall Street Journal and Bloomberg that Apple is...
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Phil Schiller Says Apple Wouldn't Sacrifice Quality for Market Share in a Cheaper iPhone

Thursday January 10, 2013 9:41 am PST by
Apple marketing chief Phil Schiller is accompanying CEO Tim Cook on his trip to China, and the Shanghai Evening News has published an interview [Google translation] with Schiller in which he addresses recent rumors of a cheaper iPhone. The report was first brought to our attention by Macerkopf.de, but The Next Web has since obtained a better translation and confirmed with Apple that the report...
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Phil Schiller Claims Customers Aren't Asking for Built-In Blu-Ray Anymore

Friday October 26, 2012 10:26 am PDT by
Apple customers are no longer asking for Blu-ray drives in their Macs these days, according to Apple marketing head Phil Schiller. This is perhaps unsurprising given Apple's trend toward removing optical drives from its notebook and now desktop lines, but may regardless cause some consternation among Blu-ray fans.A MacRumors post from June 2010 in which Steve Jobs told a reader that it appeared ...
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'Which?' Tests Phil Schiller's iPad Mini Weight Comparison Claims

Thursday October 25, 2012 12:58 pm PDT by
'Which?', a UK-based consumer advocacy organization, has performed some research and determined that Apple's claims about the lightness of the iPad Mini appear to be accurate. The device is roughly the same weight as some heavier notepads, and is lighter than a can of Coke or a loaf of bread: So there it is; the iPad mini isn’t quite as light as a pad of paper – at least our non-spiraled...
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Phil Schiller Defends iPad Mini Pricing Decision

Wednesday October 24, 2012 8:29 am PDT by
With pricing on Apple's new iPad mini starting at $329, some observers were disappointed that the company was unwilling or unable to launch the device at closer to $249 or even $299. With competing 7-inch Android tablets selling for closer to $199, some have felt that Apple has left too much of a pricing gap when consumers weigh their tablets purchasing decisions. Reuters reports, however,...
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Phil Schiller Says New iPod Touch 'Too Thin' for Ambient Light Sensor

Tuesday October 16, 2012 12:52 pm PDT by
Since the introduction of the fifth-generation iPod touch last month, a number of observers noted that the tech specs for the device no longer listed an ambient light sensor included as had been the case in previous generations, and users have indeed confirmed that the automatic brightness feature controlled by the sensor is missing in the latest model.Apple senior vice president Phil Schiller...
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Phil Schiller Says iPhone 5 Scratching 'Normal' for Any Aluminum Product

Tuesday September 25, 2012 7:52 am PDT by
9to5Mac reports that one of its readers emailed Apple's marketing chief Phil Schiller regarding scratching of the iPhone 5, an issue that we documented on launch day. The issue is most visible on the black models due to the anodized slate color scratching off to reveal the silver color underneath. According to Schiller, such scratching is "normal" with use.Q: I love my Black & Slate iPhone 5,...
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Apple's Phil Schiller Reveals No Plans for an iPhone 5 Dock

Tuesday September 18, 2012 8:24 pm PDT by
When Apple introduced the iPhone 5, there was one seemingly absent accessory: a dock. Apple did introduce other Lightning accessories, including a 30-pin adapter and USB cable. They also announced HDMI and VGA cables would be coming. In an email published on 9to5Mac, Apple Senior Vice President of Marketing Phil Schiller confirmed that they have no plans on producing an iPhone 5 dock. In...
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Apple Senior Vice President Phil Schiller on NFC, Wireless Charging and the Lightning Connector

Wednesday September 12, 2012 2:21 pm PDT by
AllThingsD's Ina Fried caught up with Apple's Phil Schiller after the introduction of the iPhone 5 this afternoon. She asked him about a number of new technologies that did -- and didn't -- make it into the company's new flagship phone.It’s not clear that NFC is the solution to any current problem, Schiller said. "Passbook does the kinds of things customers need today."As for wireless...