Apple CEO Tim Cook today took the "Ice Bucket Challenge," which is designed to raise awareness for amyotrophic lateral sclerosis or ALS, also commonly known as Lou Gehrig's Disease.
The challenge asks people to pour buckets of ice water over their heads (documented on film and shared on social media sites) and then tag three friends to do the same. Friends unwilling to complete the challenge are asked to donate money towards ALS, but as noted by The Verge, many participants have chosen to participate and donate money to the cause.
According to Instagram and Twitter photos, Tim Cook had a bucket of ice water dumped on him at Apple's Cupertino campus this afternoon during the company's bi-weekly beer bash while Vanilla Ice's Ice Ice Baby played in the background. Cook was first challenged yesterday by Apple marketing chief Phil Schiller, who completed the challenge himself.
Schiller, who dumped a bucket of ice water over his own head at a beach in Half Moon Bay, also challenged actor Chris O'Donnell and his wife Kim. Cook has gone on to challenge Apple board member Bob Iger, musician Michael Franti, and Beats co-founder Dr. Dre.
Phil Schiller takes the challenge
Many notable celebrities and tech industry leaders have completed the ice bucket challenge in recent weeks, including Facebook founder Mark Zuckerberg and Microsoft CEO Satya Nadella. As of August 12, the challenge has raised more than $4 million in donations.
Update: Apple has posted a full video of Cook and Franti taking the challenge.
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Wednesday July 24, 2024 9:06 am PDT by Joe Rossignol
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
The upcoming iPhone 16 models that we're expecting to see in September are going to be quite similar to the iPhone 15 models, but rumors suggest that Apple is making big changes in 2025. We've been hearing hints of an all-new device in the iPhone lineup, and it may be the most expensive iPhone Apple has offered to date. Subscribe to the MacRumors YouTube channel for more videos. New 'Slim'...
Thursday July 25, 2024 5:43 am PDT by Tim Hardwick
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple released the fourth beta of iOS 18 today, introducing small changes to a number of features throughout the operating system. There are no big additions in this beta, but Apple is continuing to refine existing settings and design choices. Apple plans to continue updating iOS 18 over the next few months, with the update set to be released this fall. We've rounded up all of the changes...
The fourth-generation iPhone SE will offer a series of major upgrades over the current model, the leaker known as "Ice Universe" claims. The information was listed in a post on Weibo, which also detailed the specifications of the iPhone 17 lineup. As previously rumored, the fourth-generation iPhone SE is expected to feature Face ID and USB-C, marking a major upgrade from current and previous ...
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...
I find the picture of Tim Cook rather sad. So many of the assembled Apple employees are taking exactly the same picture/video of him with their iPhones. Nobody actually just stands there and experiences the event.
Totally dude. All those smiles, laughs etc are proof that no one "experienced" the event. Glorified photographers. Probably a stunt to sell more iphones eh? :rolleyes:
Here is a tip - stop being a downer. Be happy. Dont be doom n gloom.
----------
Do I also get world wide attention if i dump a bucket of ice over my head? Jeez, this thing is silly!
First world problems *facepalm*
*thinking about the thousands of women, childrens and men that have to die unnecessarely and nobody gives a damn and no celebrity performs some crazy stunt for them*
Good night!
Sigh. See my tip above. According to you, ALS is not worthy of attention. Guess these people suffer necessarily based on your outlook. Raising awareness for one disease does not mean others dont matter. But you probably know that and instead prefer to troll.