Reuters Pulls Story on Phil Schiller's iPhone Comments Following 'Substantial Changes' to Source Article [Updated]

phil schillerYesterday, a report from the Shanghai Evening News including comments made by Apple marketing chief Phil Schiller about Apple's refusal to build "cheap" devices was widely re-reported throughout both the Apple-focused rumor scene and in mainstream media.

Schiller's comments were viewed by some as a direct rebuttal to recent rumors from The Wall Street Journal and Bloomberg that Apple is working on a less expensive iPhone for launch as soon as later this year, although he actually appeared to simply be noting that any product Apple releases would not sacrifice quality in order to grab market share at lower price points.

Reuters has now issued a brief statement retracting its re-reporting of the Shanghai Evening News piece, citing "substantial changes" to the source article. Reuters will not be publishing an amended version of its story.

It is unclear exactly what changes Reuters is referring to, as the online version [Google translation] of the Shanghai Evening News piece appears to be essentially the same as when it was first covered by English-language media.

Still, the retraction by Reuters casts significant uncertainty on the original report and raises questions about whether Schiller's comments were mistranslated or misinterpreted.

Update 12:30 PM: Reuters has now published an explanation for its retraction, citing the changes made to the original Shanghai Evening News article.

[I]n a new version of the story published after the original, the Shanghai Evening News removed all references to cheaper smartphones, except for a mention of a "cheaper, low-end product." It also amended its original headline from "Apple will not push a cheaper smartphone for the sake of market share," to "Apple wants to provide the best products, will not blindly pursue market share."

Apple confirmed the interview had taken place and that it had contacted the Chinese newspaper about amending its original article, but had no further comment and declined to provide a transcript of the interview.

Related Forum: iPhone

Top Rated Comments

paulold Avatar
122 months ago
Couldn't releasing the iPad mini without a retina display be seen as Apple "sacrific[ing] quality in order to grab market share at lower price points"?
Score: 12 Votes (Like | Disagree)
mabaker Avatar
122 months ago
You're using google translate to verify the story? :eek:

I know. should have used BabelFish.
Score: 9 Votes (Like | Disagree)
Chupa Chupa Avatar
122 months ago
This is why I laugh when I read quotes from "old media" journalists at established news organizations whining that bloggers and online news isn't true journalism. I can't tell the difference. In both instances it seems to be publish first, fact check later. Simple case of pot calling kettle black.
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
122 months ago
Couldn't releasing the iPad mini without a retina display be seen as Apple "sacrific[ing] quality in order to grab market share at lower price points"?

I thought releasing mini without retina was so the tablet could be thin and light with great battery life.
Score: 5 Votes (Like | Disagree)
JAT Avatar
122 months ago
Budget = 3.5", 320x480 non-retina display (like the first versions of iPhones)
Regular = 4.0", 640x1136 retina display (iPhone 5 and up)

No fragmentation, no headaches for developers.
They already have this, right now. Except the cheaper one has a retina display.

Sometimes I wonder if this place is just filled with people taking a break from debate class. So little reality.
Score: 4 Votes (Like | Disagree)
Yvan256 Avatar
122 months ago
Budget = 3.5", 320x480 non-retina display (like the first versions of iPhones)
Regular = 4.0", 640x1136 retina display (iPhone 5 and up)

No fragmentation, no headaches for developers.
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
apple wwdc 2022

Apple Shares WWDC 2022 Schedule, Keynote to Take Place June 6 at 10:00 a.m PT

Tuesday May 24, 2022 9:06 am PDT by
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event. In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...
2022 Apple Watch Pride Edition Bands

Apple Announces 2022 Pride Edition Watch Bands and Watch Face

Tuesday May 24, 2022 6:24 am PDT by
Apple today announced new Pride bands for the Apple Watch, with new Pride Edition Sport Loop and Pride Edition Nike Sport Loop options available. The new Pride Edition bands are available to order today for $49 on Apple.com and in the Apple Store app, and will be available at Apple Store locations starting May 26. The Pride Edition Nike Sport Loop is also coming soon to Nike.com. This...