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Phil Schiller Discusses Retina MacBook, Apple's 'Intense Collaboration'
Apple marketing chief Phil Schiller recently met with Mashable editor-at-large Lance Ulanoff for a rare interview, discussing topics ranging from the new 12-inch MacBook to Apple's "intense collaboration" that makes such products possible.
Schiller emphasized how Apple's process from product conception to production has greatly changed over the past few decades, as a result of "intense collaboration" between industrial design and engineering teams within the company.
Schiller emphasized how Apple's process from product conception to production has greatly changed over the past few decades, as a result of "intense collaboration" between industrial design and engineering teams within the company.
"From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work and, increasingly, Internet services. But that means something different today than it did 20 years ago," Schiller said.The interview provides a closer look at the new 12-inch MacBook, ranging from its ultra-small logic board to "speaktenna" combined speaker and antenna design, as an example of what's possible because of Apple's collaboration.
"Today, those teams are not only integrated and designing something together, they’re actually thinking of features that could only exist because of that integration and solving problems that could only be solved because of that unique advantage."
Some like to call it the "Speaktenna." The black strip along the back edge of the MacBook speakers is a never-before-tried combination of speakers and antennas for Wi-Fi and Bluetooth. […]Mashable's in-depth profile of Schiller goes into more detail about the 12-inch MacBook's design process, how collaboration will continue at Apple's upcoming Campus 2, the continued growth of Mac in a declining PC market and more.
In the case of the speaktenna, Apple engineers did everything in their power to fit the maximum amount of technology possible into the tiny anodized aluminum chassis. This included creating new battery chemistry and forms to support a terraced battery design that marries perfectly with matching cutouts in the chassis. There's even a deeper level of terracing cutouts in the body that aren't for more battery power, but to cut down on the overall system weight.
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43 months ago
Who knows. That laptop's GPU and CPU are so underpowered, perhaps they found performance issues with a higher definition camera.
It may be underpowered for those into serious/professional video editing, or if one is searching for the next prime number. However many, business people and individuals alike, are just looking for a very compact and lightweight mobile computer with an awesome display that does a great job browsing the web, handling email, processing photos, working a Keynote presentation, etc. For those the retina MacBook is ideal.
43 months ago
If you collaboration is that intense, give us a Retina MacBook Air already!
They already did. It's called Retina MacBook.
43 months ago
so many details yet we are left with a 420p facetime camera in 2015
Who knows. That laptop's GPU and CPU are so underpowered, perhaps they found performance issues with a higher definition camera.
43 months ago
Now, if we could just get *ANY* collaboration between some of Apple's software teams, we might be in good shape.
Oh, and maybe a few UNIX engineers to bring OS X back to life.
Oh, and maybe a few UNIX engineers to bring OS X back to life.
43 months ago
It may be underpowered for those into serious/professional video editing, or if one is searching for the next prime number. However many, business people and individuals alike, are just looking for a very compact and lightweight mobile computer with an awesome display that does a great job browsing the web, handling email, processing photos, working a Keynote presentation, etc. For those the retina MacBook is ideal.
And also for those not wanting to do high definition facetime:eek:
43 months ago
Ever have issues with trying to plug multiple items?
Depends on your workflow, of course. But for me: absolutely a non-issue.
The rMB is the best laptop I ever owned, period.
43 months ago
How bout you collaborate on getting those Skylake MacBooks out the door sometime this year...
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