Apple marketing chief Phil Schiller recently met with Mashable editor-at-large Lance Ulanoff for a rare interview, discussing topics ranging from the new 12-inch MacBook to Apple's "intense collaboration" that makes such products possible.
Schiller emphasized how Apple's process from product conception to production has greatly changed over the past few decades, as a result of "intense collaboration" between industrial design and engineering teams within the company.
"From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work and, increasingly, Internet services. But that means something different today than it did 20 years ago," Schiller said.
"Today, those teams are not only integrated and designing something together, they’re actually thinking of features that could only exist because of that integration and solving problems that could only be solved because of that unique advantage."
The interview provides a closer look at the new 12-inch MacBook, ranging from its ultra-small logic board to "speaktenna" combined speaker and antenna design, as an example of what's possible because of Apple's collaboration.
Some like to call it the "Speaktenna." The black strip along the back edge of the MacBook speakers is a never-before-tried combination of speakers and antennas for Wi-Fi and Bluetooth. […]
In the case of the speaktenna, Apple engineers did everything in their power to fit the maximum amount of technology possible into the tiny anodized aluminum chassis. This included creating new battery chemistry and forms to support a terraced battery design that marries perfectly with matching cutouts in the chassis. There's even a deeper level of terracing cutouts in the body that aren't for more battery power, but to cut down on the overall system weight.
Mashable's in-depth profile of Schiller goes into more detail about the 12-inch MacBook's design process, how collaboration will continue at Apple's upcoming Campus 2, the continued growth of Mac in a declining PC market and more.
Who knows. That laptop's GPU and CPU are so underpowered, perhaps they found performance issues with a higher definition camera.
It may be underpowered for those into serious/professional video editing, or if one is searching for the next prime number. However many, business people and individuals alike, are just looking for a very compact and lightweight mobile computer with an awesome display that does a great job browsing the web, handling email, processing photos, working a Keynote presentation, etc. For those the retina MacBook is ideal.
Monday January 30, 2023 1:45 pm PST by Juli Clover
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal.
At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
Tuesday January 31, 2023 11:58 am PST by Joe Rossignol
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year.
Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports.
The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
Sunday January 29, 2023 10:15 am PST by Joe Rossignol
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more.
Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
Tuesday January 31, 2023 8:29 am PST by Joe Rossignol
When the original HomePod launched in 2018, it was discovered that the speaker can leave white rings on some wooden surfaces. Now, well-known YouTuber Marques Brownlee has confirmed that the issue persists to a lesser extent with the new HomePod.
In a side-by-side test, he showed that the white second-generation HomePod left a white ring on the wooden surface that he placed the speaker on,...
Thursday February 2, 2023 7:57 am PST by Joe Rossignol
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker.
Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
Apple on January 23 released iOS 16.3, delivering support for Security Keys for Apple IDs, changes to Emergency SOS functionality, support for the second-generation HomePod, and more.
Top Rated Comments
Oh, and maybe a few UNIX engineers to bring OS X back to life.