Apple Marketing Chief Phil Schiller Appears On the Witness Stand in Apple/Samsung Damages Trial
Phil Schiller, Apple's senior vice president of Worldwide Marketing, took the stand in the damages retrial between Apple and Samsung earlier today, testifying as the two companies argue over how much Samsung should pay Apple after the latter company won its patent lawsuit last year.
Apple is asking for $379 million in damages, while Samsung believes it should only need to pay $52 million.
Last year, Samsung was ordered to pay Apple a total of $1.05 billion after a jury found the South Korean company guilty of willfully violating multiple Apple patents. Back in March, Judge Lucy Koh struck $450 million from the $1 billion awarded to Samsung after deciding the jury may have miscalculated the damages due to a misunderstanding of patent issues.

According to CNET, Schiller told the jury that Samsung made it "much harder" for Apple to market and sell its devices, and that Samsung's behavior has made it "harder for us to get new customers and bring them into our ecosystem."
He added that Apple's marketing strategy revolves around "the product as the hero," highlighting features and capabilities that differentiate its devices from all others on the market. But Samsung's devices caused consumers to "question our design skills in a way they never used to," Schiller said.
He also echoed comments from the trial last year, saying he was shocked when he saw Samsung's Galaxy phones.
"It looked exactly like the iPhone, so much so people might confuse it," Schiller said.
After Schiller's testimony and cross-examination, Apple rested its case and Samsung took over after a lunch break. The trial is expected to conclude in the middle of next week.
Popular Stories
Apple is aiming to hold its first fall event on Wednesday, September 7, reports Bloomberg's Mark Gurman. The event will focus on the iPhone 14 models and the Apple Watch Series 8.
The standard iPhone 14 models are expected to get few changes, but the iPhone 14 Pro models will include updated camera technology, the removal of the notch in favor of a pill-shaped and hole-punch cutout, an A16...
Apple today released iOS and iPadOS 15.6.1, minor updates to the iOS and iPadOS 15 operating systems initially released in September 2021. iOS 15.6.1 and iPadOS 15.6.1 come a month after Apple released iOS 15.6 and iPadOS 15.6 with new Live Sports features and bug fixes.
The iOS 15.6.1 and iPadOS 15.6.1 updates can be downloaded for free and the software is available on all eligible devices...
TikTok's custom in-app browser on iOS reportedly injects JavaScript code into external websites that allows TikTok to monitor "all keyboard inputs and taps" while a user is interacting with a given website, according to security researcher Felix Krause, but TikTok has reportedly denied that the code is used for malicious reasons.
Krause said TikTok's in-app browser "subscribes" to all...
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect.
In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year.
H2 Chip
...
Stage Manager in the iPadOS 16 beta is receiving heavy criticism for being "fundamentally misguided" in its approach to bringing a new level of multitasking to the iPad experience, with some even calling on Apple to delay the feature entirely due to its shortcomings.
Federico Viticci, the founder and editor in chief of MacStories and a prominent member of the Apple community, outlined his...
TSMC will begin production of 3nm chips for Apple by the end of 2022, according to a report this week from Taiwan's Commercial Times. A separate report from the publication claimed that TSMC will begin mass production of 3nm chips in September.
The report, citing industry insiders, claims that the M2 Pro chip may be the first to use TSMC's advanced 3nm process. Bloomberg's Mark Gurman...
Top Rated Comments
Yep.
Looks like Samsung's got somebody else on the payroll.:D
Showing those doctored images again? The Galaxy S was MUCH larger than the iPhone 3G/3Gs... And more powerful, too. Not to mention that it was NOT locked into the iTunes store. It actually was the phone that made me sell my iPhone 3G and then buy the Galaxy S2 when it was launched.
Anyway, who cares at all about that topic anymore? Samsung got a speeding ticket and they're now negotiating the sum they have to pay. In the meantime, they found their own design language, innovated and improved their technology like crazy and are outselling everybody else. Looks like a huge success story to me.