Phil Schiller Says New iPod Touch 'Too Thin' for Ambient Light Sensor

Classic example of making something thinner for no logical reason

iPhone 5 is thinner then the 4 but if they retained the thickness they could have dramatically improved battery life. I have never met or heard someone say the iPhone 4 was too thick or heavy.

I don't understand how the thickness of the device is an excuse. Make it thicker then. At what point is dropping features so that it can be thinner going to stop.

Edit: By the way that is a flat out lie, the ambient light sensor is a surface mount component no bigger than the capacitors that are already in there.

No big loss IMO, the light sensor drives me crazy.

I hate it how these days, the high profile Apple employees try to persuade you how good things are (I'm mainly talking about Schiller, Forstall and Cook here).

"It is a remarkable device!"

"Maps are SO beautiful"

"It's just gorgeous"

"We absolutely love this at Apple, absolutely LOVE it"

It just looks desperate?

Steve would have just gone "here it is, it's so cool", end of. Then of course, we would have opened our lovely new Apple gadgets and thought "yeah, this is pretty cool!".

But now it seems that the recent decline in quality of some Apple products (Maps, lack of light sensor on new Touches, no groundbreaking new features in iOS 6 that work properly) has resulted in the top dogs getting desperate, and trying to persuade us that Apple products are really cool rather than just showing us how cool they are. I just think it comes across desperate, and isn't smooth like Steve was.

Just my thoughts...

I wonder if one day they'll remove the 3.5" audio jack to make iDevices thinner.

No problem, just use our AirPods™ Bluetooth headphones!

I hate it how these days, the high profile Apple employees try to persuade you how good things are (I'm mainly talking about Schiller, Forstall and Cook here).

"It is a remarkable device!"

"Maps are SO beautiful"

"It's just gorgeous"

"We absolutely love this at Apple, absolutely LOVE it"

It just looks desperate?

Steve would have just gone "here it is, it's so cool", end of. Then of course, we would have opened our lovely new Apple gadgets and thought "yeah, this is pretty cool!".

But now it seems that the recent decline in quality of some Apple products (Maps, lack of light sensor on new Touches, no groundbreaking new features in iOS 6 that work properly) has resulted in the top dogs getting desperate, and trying to persuade us that Apple products are really cool rather than just showing us how cool they are. I just think it comes across desperate, and isn't smooth like Steve was.

Just my thoughts...

Steve said many of those same things on stage himself.