Phil Schiller

By MacRumors Staff

Phil Schiller Articles

phil schiller

Phil Schiller on History of the iPhone, Advertising, and Market Research

Friday August 3, 2012 11:06 am PDT by
Phil Schiller is currently on the witness stand in the trial of Apple versus Samsung, and Apple's marketing chief is offering a bit of insight into the history of the iPhone, making the argument that Apple revolutionized the smartphone industry with its contributions. AllThingsD has a summary of Schiller's comments, which reveal Apple's wide-ranging thoughts on what project to pursue following...
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Apple Marketing Chief Phil Schiller Profiled as Key to Apple's Future Success

Friday June 8, 2012 7:25 am PDT by
Bloomberg Businessweek publishes a new profile of Phil Schiller, Apple senior vice president of marketing who served for years as Steve Jobs' right-hand man regarding the company's public presentations and comments, but who has also been intimately involved in product development and positioning.He helped Apple’s late CEO work through the meat-and-potatoes of creating new products: Defining...
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Apple Marketing SVP Phil Schiller Thinks Instagram "Jumped The Shark" After Android Launch?

Thursday April 19, 2012 3:13 pm PDT by
9to5Mac claims Apple's marketing chief Phil Schiller told a fan that the uber-popular photography app Instagram "jumped the shark" after it launched an Android version. Schiller recently deleted his Instagram account and a 9to5Mac reader noticed this and asked why he had deleted it. In a direct message, Schiller reportedly replied: It "jumped the shark" when it went to AndroidInstagram's ...
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Apple Execs Cook, Schiller, and Oppenheimer Sell Millions in Shares as RSUs from 2008 Vest

Wednesday March 28, 2012 9:55 am PDT by
Three Apple executives sold millions of dollars in Apple shares after restricted stock units awarded in 2008 vested. The three executives were Apple CEO Tim Cook, Apple CFO Peter Oppenheimer, and marketing chief Phil Schiller. The sales were disclosed in mandatory SEC filings. - Tim Cook sold 106,640 shares at an average price of $600.79/share, after having 93,360 shares withheld for tax...
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'Flipboard' Comes to iPhone with Phil Schiller's Endorsement

Wednesday December 7, 2011 5:36 am PST by
Popular social magazine service Flipboard today announced the release of a universal version of its previous iPad app, adding compatibility for the iPhone and iPod touch. Flipboard allows users to collect information from various sources including social networks, news sites, and blogs, presenting the content in an easy-to-browse magazine style. Highlights of the new universal app include:-...
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Apple Tweaks Phil Schiller's Title: Senior Vice President of Worldwide Marketing

Friday November 11, 2011 10:55 am PST by
As noted by The Next Web, Apple has quietly tweaked the title of marketing chief Phil Schiller, dropping "Product" from his previous title of Senior Vice President of Worldwide Product Marketing. As the report notes, however, it is unclear whether his new title of Senior Vice President for Worldwide Marketing reflects a change in responsibilities or if it simply more accurately reflects what he...
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Steve Jobs and Phil Schiller on White iPhone 4 Delays

Wednesday April 27, 2011 11:18 am PDT by
In a companion piece to the earlier article highlighting Apple CEO Steve Jobs' interview regarding location tracking issues, All Things Digital turns the spotlight to the white iPhone 4, sharing comments from Jobs and Apple marketing boss Phil Schiller regarding the difficulties in bringing the product to market. "It was challenging," Apple senior vice president Phil Schiller said during a joint ...
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Phil Schiller: White iPhone Set for Spring Launch

Monday March 14, 2011 7:48 am PDT by
Apple executive Phil Schiller yesterday confirmed in a Tweet that Apple still intends on delivering a white iPhone "this spring". While Schiller did not explicitly note that the device would be an iPhone 4, he is presumably referring to the much-delayed white iPhone 4 given that the fifth-generation iPhone is almost certainly not set to launch until the summer timeframe of June or July. The...

Phil Schiller Acknowledges New App Store Sexual Content Ban and Exceptions

Monday February 22, 2010 10:00 pm PST by
The NY Times reports on Apple's new policy blocking overtly sexual apps. Apple's head of worldwide product marketing Phil Schiller explained the reasoning behind the decision, citing an increasing number of apps with objectionable content: "It came to the point where we were getting customer complaints from women who found the...

Phil Schiller Defends App Store Approval Process

Monday November 23, 2009 1:29 am PST by
Despite the massive success of the App Store, the actual app approval process has been a constant source of criticism for Apple. A couple of well known developers have recently quit from developing iPhone apps altogether due to the process. Businessweek recently interviewed Apple's senior vice-president of...

Phil Schiller Claims No More New Apple Products This Year

Tuesday October 27, 2009 8:32 am PDT by
Gizmodo reports that it in its media briefing prior to last week's introduction of new hardware, Apple senior vice president Phil Schiller noted that the company has completed its holiday hardware lineup and will not be introducing any more new products before then. This time we got official word in the last one-on-one media briefing from Apple, in which they told Brian about the new iMac 27, the...

Phil Schiller Addresses More App Store Concerns

Wednesday August 12, 2009 5:16 am PDT by
Panic co-founder Steven Frank recently detailed his outrage at Apple's rejection of the Google Voice application and other controversial App Store policies. Given that there's been no signs of improvement after a year, Frank decided to personally boycott the iPhone: I've reached a point where I can no longer just sit back and watch this. The iPhone ecosystem is toxic, and I can't participate any...

Phil Schiller Comments on 'Ninjawords Dictionary' iPhone App Rejection

Thursday August 6, 2009 10:08 am PDT by
Yesterday, we reported on Daring Fireball's coverage of Apple's lengthy approval process for the Ninjawords Dictionary iPhone application that ultimately resulted in the application not only receiving a "17+" age rating but also having removed a number of "objectionable" words, including some with non-objectionable definitions, from the application. In a follow-up post, Daring Fireball's John...

Apple Announces WWDC 2009 Keynote to be Led by Phil Schiller

Wednesday May 13, 2009 5:52 am PDT by
Apple today issued a press release announcing that the keynote address for its upcoming Worldwide Developers Conference will be held on June 8th at 10 AM Pacific Time. The keynote will be given by a team of executives led by Phil Schiller, senior vice president of Worldwide Product Marketing. Apple will kick off its annual Worldwide Developers Conference (WWDC) with a keynote address on Monday,...

Schiller on Apple's Yearly Product Timelines

Friday January 9, 2009 1:08 am PST by
Pogue questioned Phil Schiller about Apple's withdrawal from Macworld Expo. Schiller, of course, repeated what was said in the original press release: that trade shows had become less important and not worth the effort or money involved. Schiller, however, also admitted that having to come up with a "dazzling" show each January was unsustainable. He also admits that January does not fit...

Schiller to Demo Snow Leopard at Macworld?

Thursday December 18, 2008 5:27 am PST by
The Guardian claims that Apple and its partners have been privately dropping hints to developers that Mac OS X Snow Leopard will ship earlier than expected and suggests that Phil Schiller will show it off at Macworld. The article also recaps the advantages of both Grand Central and OpenCL which will be introduced with the new operating system: The first technology, Grand Central, is designed...

Schiller on iPhone Unlocks and Incompatibility

Monday September 24, 2007 7:53 pm PDT by
Apple's Phil Schiller was quoted by an Associated Press article about today's announcement that SIM Unlocked iPhones may become permanently disabled by upcoming iPhone updates. Schiller clarifies that this is not an intentional move to disable unlocked iPhones: ''This has nothing to do with proactively disabling a phone that is unlocked or hacked,'' Phil Schiller, Apple's senior vice president ...

Apple's Phil Schiller at Intel Developer Forum, Viiv Contest

Tuesday September 26, 2006 2:32 pm PDT by
MacNN reports that Phil Schiller joined Intel's Paul Otellini on stage at Intel's Developer Forum. According to another report, Schiller stated that this was "just the beginning of the things that Intel and Apple can do together to bring to market the best computers that consumers and professionals have ever seen." Otellini discussed the successful launch of the Core 2 Duo processor which...

Schiller to Keynote Apple Expo Paris

Tuesday August 17, 2004 9:11 pm PDT by
According to Macworld.co.uk, Phil Schiller will be providing the keynote speech at the upcoming Apple Expo Paris on August 31, 2004. Jobs is taking time off due to his previously mentioned medical condition and is expected to return to work in September. The new G5 iMac is expected to be released at the Paris...

Phil Schiller and iTunes Interview

Wednesday May 7, 2003 9:57 am PDT by
Businessweek published some excerpts from an interview with Phill Schiller regarding the iTunes music store. One interesting question asked about future plans from Apple: Q: Any plans for video down the road? A: No, right now we just want to make the world's best music store. But I want to point out that iTunes includes particular music videos in the store. You can view some...