Phil Schiller

By MacRumors Staff

Phil Schiller Articles

Apple's Machine Learning Has Cut Siri's Error Rate by a Factor of Two

Wednesday August 24, 2016 9:01 am PDT by
Steven Levy has published an in-depth article about Apple's artificial intelligence and machine learning efforts, after meeting with senior executives Craig Federighi, Eddy Cue, Phil Schiller, and two Siri scientists at the company's headquarters. Apple provided Levy with a closer look at how machine learning is deeply integrated into Apple software and services, led by Siri, which the...

Phil Schiller Named to DNA Sequencing Company Illumina's Board of Directors

Thursday July 28, 2016 5:46 am PDT by
DNA sequencing and array-based technologies company Illumina today announced that Apple marketing chief Phil Schiller has joined its board of directors.“Phil’s track record and global experience in bringing world-class products to market will help guide us as we continue to develop innovative new solutions for our customers,” said Francis deSouza, Illumina President and Chief Executive...

Phil Schiller and Craig Federighi's Interview on 'The Talk Show' Now Available

Saturday June 18, 2016 10:45 am PDT by
Earlier this week, Apple executives Phil Schiller and Craig Federighi appeared on a live episode of John Gruber's podcast, The Talk Show, touching on a number of topics and expanding on some of the announcements made the previous day at the Worldwide Developers Conference keynote. The full video and audio of the interview are now available from Daring Fireball for those interested in seeing...

Phil Schiller and Craig Federighi Talk iMessage, Siri API and Mac App Store on 'The Talk Show'

Tuesday June 14, 2016 8:51 pm PDT by
A day after Apple's WWDC keynote address, Apple SVP of Marketing Phil Schiller and SVP of Software Engineering Craig Federighi joined Daring Fireball's John Gruber on a special edition of his podcast, The Talk Show. The duo addressed many topics, including the emphasis on iMessage in iOS 10, opening up Siri and other parts of iOS up to developers and the Mac App Store. The bulk of Apple's...

Apple Announces Major App Store Changes Including New Subscription Terms and Search Ads

Wednesday June 8, 2016 10:19 am PDT by
Apple's Phil Schiller recently sat down with several publications including The Loop and The Verge to detail some of the changes that are going to be made to the App Store under his reign, including major improvements to search, subscription access for all developers, App Store ads when searching for content, and some other smaller tweaks that should go a long way towards improving app...

Apple Marketing Chief Phil Schiller: 'One Need Never Pluralize Apple Product Names'

Friday April 29, 2016 10:46 am PDT by
Apple executive Phil Schiller gave Apple users a grammar lesson on Twitter yesterday afternoon, explaining that it isn't necessary to pluralize Apple product names. Schiller's instructions came after a discussion on pluralizing "iPad Pro" between Andreessen Horowitz partner Benedict Evans and iMore analyst Michael Gartenberg. Evans referred to more than one iPad Pro as "iPads Pro," while...

Jeff Williams Named Apple COO, Phil Schiller Takes Over App Store Leadership

Thursday December 17, 2015 6:07 am PST by
Apple has announced an executive shakeup today that sees Jeff Williams promoted to Chief Operating Officer and marketing chief Phil Schiller taking over App Store leadership across all Apple platforms. Williams, who joined Apple in 1998 as head of worldwide procurement, becomes Apple's fourth C-level executive alongside CEO Tim Cook, Chief Financial Officer Luca Maestri and Chief Design...

Phil Schiller Discusses Retina MacBook, Apple's 'Intense Collaboration'

Wednesday October 28, 2015 9:17 am PDT by
Apple marketing chief Phil Schiller recently met with Mashable editor-at-large Lance Ulanoff for a rare interview, discussing topics ranging from the new 12-inch MacBook to Apple's "intense collaboration" that makes such products possible. Schiller emphasized how Apple's process from product conception to production has greatly changed over the past few decades, as a result of "intense...

Phil Schiller Talks 16 GB iPhones and Thinness vs Battery Life Tradeoffs

Tuesday June 9, 2015 10:02 pm PDT by
A day after the WWDC keynote address, Apple SVP of Marketing Phil Schiller joined Daring Fireball's John Gruber on Gruber's podcast, The Talk Show. The episode has not yet been posted, but The Verge was on hand to document the interview. Schiller addressed concerns about 16 GB iPhones, the decision between thin devices and battery life and the single USB port on the MacBook. Gruber suggested...

Apple Watch Goes on Display in Milan, Phil Schiller and Marc Newson on Hand

Friday April 17, 2015 7:06 am PDT by
After being announced to appear at Milan's Salone Del Mobile Design Fair earlier in the week, today the Apple Watch was displayed for the first time to the public, outside of a retail store or pop up shop, at the design fair (via Macitynet) [Google Translate]. The Apple Watch on display in the Carlo e Camilla restaurant On display at the Carlo e Camilla restaurant in Segheria, the Watch is...

Apple CEO Tim Cook, Phil Schiller Take On 'Ice Bucket Challenge' to Promote Awareness for ALS

Thursday August 14, 2014 6:12 pm PDT by
Apple CEO Tim Cook today took the "Ice Bucket Challenge," which is designed to raise awareness for amyotrophic lateral sclerosis or ALS, also commonly known as Lou Gehrig's Disease. The challenge asks people to pour buckets of ice water over their heads (documented on film and shared on social media sites) and then tag three friends to do the same. Friends unwilling to complete the challenge...

Emails Show Phil Schiller's Displeasure with Ad Agency's Efforts for Apple in Early 2013

Monday April 7, 2014 12:12 pm PDT by
Multiple insider details on Apple and its business practices are surfacing during the company's second patent trial with Samsung, including a series of tense emails between Apple's head of marketing Phil Schiller and Apple's longtime ad agency, TBWA\Media Arts Lab (via BusinessInsider). Following the January 2013 release of an article from The Wall Street Journal entitled, "Has Apple Lost Its...

Second Apple-Samsung Patent Trial Begins with Focus on Apple's 'Holy War', Advertising Envy, and Phil Schiller

Wednesday April 2, 2014 7:59 am PDT by
Samsung and Apple's second patent trial started earlier this week with jury selection and opening arguments by both Apple and Samsung. Phil Schiller also took the stand as Apple's first witness in the trial, which started in earnest on Tuesday. Among the volume of internal documents provided in the case, The Wall Street Journal highlights emails from Apple founder Steve Jobs that reveal his...

Apple Marketing Chief Phil Schiller to Testify Again in Upcoming Apple vs. Samsung Case

Thursday February 13, 2014 2:39 pm PST by
Apple's Chief of Worldwide Marketing, Phil Schiller, will be among the witnesses that both Apple and Samsung lawyers plan to call to the stand when the two companies return to court in March, reports PCWorld. The second trial will cover newer products that were not able to be included in the first jury trial. Phil Schiller was first called as a witness during the initial patent dispute between ...

Phil Schiller Tweets Link to Another Security Report Criticizing Android

Tuesday January 21, 2014 9:51 am PST by
Last year, Apple executive Phil Schiller tweeted a link to a research report that noted significant growth in mobile malware, particularly on Android. The report found that Android accounted for 79 percent of mobile threats, with just 0.7 percent attacking iOS.Today, Schiller followed up, tweeting a link to Cisco's 2014 Annual Security Report. The report, which came out late last week, notes...

Apple Marketing Chief Phil Schiller Appears On the Witness Stand in Apple/Samsung Damages Trial

Friday November 15, 2013 10:53 am PST by
Phil Schiller, Apple's senior vice president of Worldwide Marketing, took the stand in the damages retrial between Apple and Samsung earlier today, testifying as the two companies argue over how much Samsung should pay Apple after the latter company won its patent lawsuit last year.Apple is asking for $379 million in damages, while Samsung believes it should only need to pay $52 million.Last...

Phil Schiller, Scott Forstall May Testify in Apple v. Samsung Damages Retrial

Friday October 4, 2013 3:21 pm PDT by
Apple's senior vice president of worldwide marketing Phil Schiller and former senior vice president of iOS software Scott Forstall may testify in the upcoming partial damages retrial between Apple and Samsung, reports PCWorld. Forstall has been largely out of the public eye since being ousted from Apple in late 2012. Set for November 12, the trial follows judge Lucy Koh's March ruling that...

Samsung Again Caught Inflating Benchmarking Scores, Phil Schiller Calls 'Shenanigans'

Tuesday October 1, 2013 9:25 am PDT by
Like it did with its Galaxy S 4 smartphone, Samsung has once again been caught artificially increasing CPU speeds on its Galaxy Note 3 phone when benchmark apps are running, reports Ars Technica.Samsung uses special code inside its operating system to identify benchmarking apps by name to boost CPU clock speeds and prevent CPU cores from entering low-power modes. As a result, Ars discovered,...

Apple Senior Vice Presidents Phil Schiller and Dan Riccio Sell Stock Worth Over $20 Million

Friday August 16, 2013 5:53 pm PDT by
Apple senior vice presidents Phil Schiller and Dan Riccio recently exercised and sold more than 40,000 combined common stock shares worth over $20 million, according to documents filed today with the SEC. Schiller sold 37,172 shares of common stock at a price of $500 for a total haul of $18.6 million. Riccio sold a total of 3,754 shares of common stock over the course of 11 trades with prices ...

Phil Schiller Goes on Offensive Against Android and Samsung

Wednesday March 13, 2013 2:47 pm PDT by
Apple marketing chief Phil Schiller went on the offensive against Android in a unusually forthright interview with The Wall Street Journal.Mr. Schiller, Apple's senior vice president of world-wide marketing, also said that Android users are often running old operating systems and that the fragmentation in the Android world was "plain and simple."He added that "Android is often given a free...