Apple has a long history of offering special "Back to School" promotions for its education customers. For those who qualify, Apple has typically offered benefits like free AirPods or Beats headphones, free gift cards for the iTunes/App Store or Apple Store, or free iPods, with the freebies varying by year.
In years when a free accessory item is offered, customers generally have the option to upgrade to a higher-tier model for a discounted price, such as opting for AirPods Pro instead of free AirPods and only paying the difference in price.
The promotion launches in different countries at different times of the year depending on school calendars, with those in North America and Europe typically launching in the June–July timeframe and those in the Asia–Pacific region launching in the January–February timeframe. Each promotion usually lasts about two months.
Back to School Promotion
By MacRumors Staff
Back to School Promotion Articles
Apple's Back to School Offer With Free Accessories Returns in Four Countries
Apple's annual "Back to School" or "Back to Uni" promotion has returned this week in Australia, New Zealand, Brazil, and South Korea.
From January 6 through March 11, qualifying higher-education students and staff in these countries can receive a free or discounted accessory with the purchase of select Mac and iPad models, similar to previous promotions that launched in the United States and ...
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Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad.
Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value.
...
Apple's 'Back to School' Offer Now Available Across Europe
Apple's annual Back to School offer for university students and educational staff is now available in many European countries, after initially launching in the U.S., Canada, Mexico, Singapore, India, and the United Arab Emirates last month.
Apple's online educational store is now showing the limited-time promotional offer in a long list of countries. With the purchase of an iPad, MacBook, or ...
Apple's Back to School Offer With Free AirPods About to Begin in Europe
Apple's annual Back to School offer for university students and educational staff is about to begin in many European countries, after initially launching in the U.S., Canada, Mexico, Singapore, India, and the United Arab Emirates last month.
Apple's online educational store is currently showing a "we'll be right back" message in a long list of countries, and this is typically an indicator...
Apple's 2025 Back to School Sale Now Live, Offering Free Accessories With Purchases
Apple today launched its annual Back to School promotion, offering eligible students, educators, and parents free accessories worth up to $199 when purchasing select Mac and iPad models through September 30.
The 2025 promotion is different from last year's up-to-$150 gift card format, and instead provides eligible customers with their choice of popular Apple accessories. Some accessories are ...
Here's When Apple's Student Offer With Free Gift Cards Begins This Year
The start date for Apple's annual Back to School promotion has been leaked.
In his Power On newsletter today, Bloomberg's Mark Gurman said that Apple is planning to launch the promotion in the U.S. on Tuesday, June 17 this year. He has accurately revealed the starting date of the promotion for the past three consecutive years.
The promotion will likely launch in the U.S. and Canada at...
Apple's Back to School Sale Launches in Japan With Apple Gift Cards
Apple's annual "Back to School" promotion has launched in Japan today after returning earlier this month in Australia, New Zealand, Brazil, and South Korea.
While the other countries that saw the promotion launch this month offered either free AirPods 4 with Active Noise Cancellation with the purchase of any new MacBook Air, MacBook Pro, or iMac, or a free Apple Pencil Pro or Apple Pencil...
Apple's Student Offer With Free AirPods Returns in These Four Countries
Apple's annual "Back to School" or "Back to Uni" promotion has returned this week in Australia, New Zealand, Brazil, and South Korea.
From January 8 through March 13, qualifying higher-education students and staff in these countries can receive free AirPods 4 with Active Noise Cancellation with the purchase of any new MacBook Air, MacBook Pro, or iMac, or a free Apple Pencil Pro or Apple...
Apple's Back to School Promotion Ending Soon: Here's What You Can Get
In June, Apple launched its annual Back to School promotion for college students in the U.S. and select other countries. Students can get a free Apple gift card with the purchase of an eligible Mac or iPad from Apple, along with 20% off AppleCare+ plans.
In the U.S. and Canada, the promotion ends on September 30, so time is running out to take advantage of the offer if you are a student....
Apple's Back to School Sale Live in Europe, Asia, and the Middle East
Apple today continued with the launch of its annual "Back to School" promotion, debuting back to school deals in most countries in Europe, some countries in Asia, the Middle East, and Mexico.
Higher education students and educators in the UK can get up to a £120 Apple gift card with the purchase of select Macs and iPads, which is a similar deal to the one that went live in the United States ...
Apple's 2024 Back to School Sale Launches, Up to $150 Gift Card With Mac or iPad
Apple has launched its annual Back to School promotion for college students in the United States. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad. Apple is also offering students 20% off AppleCare+ plans.
Apple is offering a $150 gift card with any new MacBook Air, MacBook Pro, or iMac, and a $100 gift card with the purchase of any new M4 iPad ...
Apple's 2024 Back to School Sale Likely Launching Soon
Apple could soon launch its annual Back to School promotion for university students in the United States and Canada, based on ads that have been popping up on social networks.
On Instagram, Apple is promoting Macs to college and university students. The ad in question depicts a Back to School image with the following text: "Buy Mac for university or college with education savings. Plus get a ...
Apple's Back to School Offer Live in Australia and Some Other Countries
Apple's annual Back to School/Back to Uni promotion is ongoing in Australia, New Zealand, Brazil, and South Korea. From January 4 through March 13, qualifying higher-education students in these countries can receive a free item with the purchase of an eligible Mac or iPad on Apple's online store, in the Apple Store app, at at Apple Store locations.
The free item is as follows:Australia: Up...
Apple's Back to School Promotion Ends Soon: Here's What You Can Get
In June, Apple launched its annual Back to School promotion in the U.S. for college students. This year's promotion offers students a free Apple gift card with the purchase of an eligible Mac or iPad from Apple, along with 20% off AppleCare+ plans.
In the U.S. and Canada, the promotion ends on October 2, so time is running out to take advantage of the offer if you are a student. In the U.K....
Apple's Back to School Deals Launching Soon in Europe, Asia and the Middle East
Apple today plans to launch its annual "Back to School" promotion in the UK and select countries in Europe, Asia, and the Middle East. Websites in countries where back to school deals will be going live soon are currently down.
Higher education students and educators in eligible countries can get an Apple gift card, AirPods, or Apple Pencil with the purchase of select Macs and iPads....
Apple Launches 2023 Back to School Promotion in Canada and Mexico
Apple's annual Back to School promotion is now available in Canada and Mexico after launching in the U.S. earlier this month. Now through October 2, college and university students in these countries can receive a free Apple gift card or accessory with the purchase of an eligible Mac or iPad, in addition to Apple's standard educational discount on these products. Students can also receive 20% off ...
Apple Launches 2023 Back to School Offer for Students: Up to $150 Gift Card With Mac or iPad
Apple this week launched its annual Back to School promotion for U.S. college students. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad. Apple is also offering students 20% off AppleCare+ plans.
Apple is offering a $150 gift card with any new MacBook Air, MacBook Pro, or iMac, and a $100 gift card with the purchase of any new iPad Pro, iPad...
Apple's Annual Back to School Promotion Expected to Begin This Week Following New Macs
Apple's annual Back to School promotion for students will begin this week in the U.S., according to Bloomberg's Mark Gurman. In a tweet today, he said the promotion will likely start on Tuesday, after new Macs are announced at WWDC on Monday.
Last year's promotion offered a free Apple gift card worth up to $150 with the purchase of an eligible Mac or iPad, while free AirPods were offered in...
Apple Launches Back to University Promotion in Australia With Free AirPods
Apple today launched its annual Back to University promotion in Australia and New Zealand, offering students, teachers, and other eligible educational employees free AirPods with the purchase of an eligible new Mac or iPad for a limited time.
Between January 18 and March 13, students can get free second-generation AirPods with the purchase of any new MacBook Air, MacBook Pro, 24-inch iMac,...
Apple's U.S. Back to School Promotion Ends Soon: Here's What You Can Get
Apple's Back to School promotion in the United States and Canada ends in just six days. With this year's promotion, Apple is offering a $150 gift card alongside the purchase of an eligible Mac or a $100 gift card with the purchase of an iPad Air or iPad Pro.
As a reminder for those who might still be looking to take advantage of the promotion as it wraps up, we've rounded up a quick summary ...
