Apple's Push Into AI Allegedly Happened After Craig Federighi Tried Microsoft AI Coding Tool

One of the major factors that contributed to Apple's heavy focus on artificial intelligence in iOS 18 was an experience that software chief Craig Federighi had with GitHub Copilot, according to The Wall Street Journal.

craig federighi
In a report on Apple's AI ambitions, WSJ says that Federighi became an AI "convert" after testing the Copilot coding tool introduced by Microsoft-owned GitHub. Copilot, which uses OpenAI technology, was created to help programmers write, troubleshoot, and translate code into different programming languages.

After "playing around" with GitHub Copilot in December of 2022, Federighi explained that he had "come to appreciate" generative AI, and he reportedly tasked engineering employees with creating new ways to integrate AI features into Apple's apps and features. Prior rumors have suggested that Apple is aiming to integrate AI into as many apps as possible with ‌iOS 18‌ and future software updates.

Apple accelerated development on internal generative AI development, even recruiting some former Apple Car employees to work on the technology, but it has also held discussions with OpenAI and Google and is expected to rely on both its internal AI models and external partnerships.

Rumors about features coming in ‌iOS 18‌ indicate that Federighi has been successful in incorporating AI into the operating system in a number of ways, with Apple planning to add AI features to Messages, Mail, Photos, and other key apps. Siri will also be overhauled with generative AI, making the personal assistant smarter and more capable.

A rundown of all of the new features rumored for ‌iOS 18‌ can be found in our roundup.

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Top Rated Comments

antiprotest Avatar
2 weeks ago
Kind of pathetic. It's like great grandpa being introduced to a microwave while it has already become people's daily tool for a long time.
Score: 80 Votes (Like | Disagree)
antiprotest Avatar
2 weeks ago
Craig: Tim! Tim! You're never gonna believe this!

Tim: What? What is it?

Craig: I have discovered...FIRE!
Score: 58 Votes (Like | Disagree)
JPack Avatar
2 weeks ago
Craig is probably secretly using a Windows Copilot+ PC.

Faster NPU than M4 at 45 TOPS. Also, it comes with minimum 16GB RAM which likely blew his mind and hair.
Score: 47 Votes (Like | Disagree)
Danilamak Avatar
2 weeks ago
This timing explains a lot about what is going on with Apple software
Score: 41 Votes (Like | Disagree)
Eso Avatar
2 weeks ago
Yeah right.

More like every other tech company on the planet developed generative AI, and Apple release a $3,500 headset instead.
Score: 25 Votes (Like | Disagree)
Mr. Awesome Avatar
2 weeks ago
GitHub Copilot is one of the most useful implementations of AI I’ve ever used, so if Craig and Apple are taking inspiration from that in designing features it gives me hope.
Score: 20 Votes (Like | Disagree)