Apple's Push Into AI Allegedly Happened After Craig Federighi Tried Microsoft AI Coding Tool - MacRumors
Skip to Content

Apple's Push Into AI Allegedly Happened After Craig Federighi Tried Microsoft AI Coding Tool

One of the major factors that contributed to Apple's heavy focus on artificial intelligence in iOS 18 was an experience that software chief Craig Federighi had with GitHub Copilot, according to The Wall Street Journal.

craig federighi
In a report on Apple's AI ambitions, WSJ says that Federighi became an AI "convert" after testing the Copilot coding tool introduced by Microsoft-owned GitHub. Copilot, which uses OpenAI technology, was created to help programmers write, troubleshoot, and translate code into different programming languages.

After "playing around" with GitHub Copilot in December of 2022, Federighi explained that he had "come to appreciate" generative AI, and he reportedly tasked engineering employees with creating new ways to integrate AI features into Apple's apps and features. Prior rumors have suggested that Apple is aiming to integrate AI into as many apps as possible with iOS 18 and future software updates.

Apple accelerated development on internal generative AI development, even recruiting some former Apple Car employees to work on the technology, but it has also held discussions with OpenAI and Google and is expected to rely on both its internal AI models and external partnerships.

Rumors about features coming in iOS 18 indicate that Federighi has been successful in incorporating AI into the operating system in a number of ways, with Apple planning to add AI features to Messages, Mail, Photos, and other key apps. Siri will also be overhauled with generative AI, making the personal assistant smarter and more capable.

A rundown of all of the new features rumored for iOS 18 can be found in our roundup.

Popular Stories

gemini for mac app google

Google Gemini Spark Comes to Mac With Local File Automation

Wednesday July 1, 2026 9:10 am PDT by
Google today launched Gemini Spark for its macOS desktop app, allowing the AI agent to automate tasks involving local files and desktop workflows. Google announced the update today, adding a dedicated Spark tab to the sidebar of the Gemini app for macOS. The feature allows the AI agent to take action on files stored locally on a user's computer rather than just responding to questions in a...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Friday July 17, 2026 10:39 am PDT by
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
Apple AppleCare One Feature

'AppleCare One' is Now Even More Valuable

Saturday July 18, 2026 6:25 am PDT by
While the monthly and annual prices of AppleCare+ plans for Macs and iPads received a slight increase this week, AppleCare One continues to start at $19.99 per month in the U.S., making the multi-device plan even more valuable. Launched in July 2025, AppleCare One allows you to cover up to three devices as part of a single subscription for $19.99 per month, and additional devices can be...

Top Rated Comments

antiprotest Avatar
28 months ago
Kind of pathetic. It's like great grandpa being introduced to a microwave while it has already become people's daily tool for a long time.
Score: 80 Votes (Like | Disagree)
antiprotest Avatar
28 months ago
Craig: Tim! Tim! You're never gonna believe this!

Tim: What? What is it?

Craig: I have discovered...FIRE!
Score: 58 Votes (Like | Disagree)
JPack Avatar
28 months ago
Craig is probably secretly using a Windows Copilot+ PC.

Faster NPU than M4 at 45 TOPS. Also, it comes with minimum 16GB RAM which likely blew his mind and hair.
Score: 47 Votes (Like | Disagree)
28 months ago
This timing explains a lot about what is going on with Apple software
Score: 41 Votes (Like | Disagree)
Eso Avatar
28 months ago
Yeah right.

More like every other tech company on the planet developed generative AI, and Apple release a $3,500 headset instead.
Score: 25 Votes (Like | Disagree)
Mr. Awesome Avatar
28 months ago
GitHub Copilot is one of the most useful implementations of AI I’ve ever used, so if Craig and Apple are taking inspiration from that in designing features it gives me hope.
Score: 20 Votes (Like | Disagree)