Eric Slivka

Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.

An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.

Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.

Eric Slivka's Articles

sinofsky windows 8

Microsoft Lays Out Plans for Windows on ARM Processors

Thursday February 9, 2012 11:05 am PST by
Back in September, we covered Microsoft's announcement of Windows 8, the next step in the operating system's evolution that seeks to encompass not only traditional PCs but also mobile devices running on ARM processor architecture. Microsoft's Steven Sinofsky showing off prototype Windows 8 hardware at September's BUILD conference Steven Sinofsky, president of Microsoft's Windows division,...
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Amazon Hits Apple with New 'Three Kindles for the Price of an iPad' Commercial

Thursday February 9, 2012 7:42 am PST by
With its prominent position in the smartphone and tablet markets, it's no surprise that Apple is a popular target in its competitors advertising as they seek to differentiate themselves from Apple even as they ride on the popularity of the company's brand and products. Samsung has been one of the most prominent users of this tactic lately with its series of ads showing Apple fans waiting in line ...
sharp ipad 3 panel

High-Resolution Sharp Display Reportedly for iPad 3 Surfaces

Thursday February 9, 2012 7:08 am PST by
The flurry of iPad 3 part leaks continues today following yesterday's interior photo of the rear shell and some follow-up photos of the exterior of the shell and the Smart Cover magnets. Among the most prominent additions today are new photos of what may be the iPad 3's display. Japanese blog Mac Otakara points to a posting by repair firm iLab Factory showing a 9.7-inch LCD panel from Sharp ...
steve jobs fbi memo

Steve Jobs' 1991 FBI File Released, Reveals Consideration for Presidential Appointment

Thursday February 9, 2012 6:33 am PST by
As noted by Gawker, the FBI has just released a 1991 background check on Steve Jobs. The 191-page document was undertaken as Jobs was being considered for a presidential appointment to the President's Export Council by George H. W. Bush. The file was released following a Freedom of Information Act request filed through the open government site MuckRock. Beyond basic biographical...
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Apple to Introduce iPad 3 in First Week of March

Thursday February 9, 2012 5:01 am PST by
AllThingsD, which has an accurate track record in revealing Apple's new product media events, is reporting that Apple will hold an event to launch the iPad 3 in the first week of March.Sources say the company has chosen the first week in March to debut the successor to the iPad 2, and will do so at one of its trademark special events. The event will be held in San Francisco, presumably at the...
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Apple Kills Off White MacBook as Educational Institution Distribution Halted

Wednesday February 8, 2012 12:16 pm PST by
Last July, Apple discontinued the white MacBook from its consumer lineup, pushing consumers toward the company's popular MacBook Air line or the 13-inch MacBook Pro. The company didn't kill off the MacBook entirely though, as it continued to offer it to educational institutions. Apple has now notified resellers that it has ended that distribution channel as well, classifying the MacBook as...
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Photo of iPad 3 Rear Shell Suggests Minor Physical Changes, Larger Battery

Wednesday February 8, 2012 11:52 am PST by
(Click here for larger version) RepairLabs reports that it has received a photo of what is claimed to the inside of the rear shell of the iPad 3, comparing the part to the corresponding version found on the iPad 2. The iPad 3 version demonstrates a few minor changes compared to the iPad 2, with one of the most notable being an apparently narrower logic board that could make room for an expanded ...
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Apple Adds Another 150,000 SF to Sunnyvale Real Estate Footprint

Wednesday February 8, 2012 10:42 am PST by
Last month, we noted that Apple had signed a pair of leases for over 300,000 square feet of space in Sunnyvale, the company's first venture into the city next door to its home in Cupertino, California. The leases were said to be part of a larger effort in which Apple was looking to secure 700,000-800,000 square feet of space in Sunnyvale as it continues to grow and to tide it over until its...
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Siri Support for Mandarin Chinese, Japanese, and Russian Languages Coming Next Month?

Wednesday February 8, 2012 9:42 am PST by
Tech in Asia reports on an article [Google translation] from Chinese information technology website DoNews claiming that Apple is preparing to bring support for the Chinese language to Siri on the iPhone 4S next month. According to the report, Apple is also preparing to launch support for Japanese and Russian, but the initial Chinese support will only include Mandarin, with Cantonese and other...
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Apple Pushes for Clarification on Licensing of FRAND Patents

Wednesday February 8, 2012 7:33 am PST by
Dow Jones Newswires reports that Apple filed a letter with the European Telecommunications Standards Institute (ETSI) last November pushing for clarification on how standards-essential patents are intended to be licensed. These standards-essential patents are currently required to be licensed under fair, reasonable and non-discriminatory (FRAND) terms in order to promote competition in the...
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Sprint Sells 1.8 Million iPhones in 4Q 2011, 40% to New Subscribers

Wednesday February 8, 2012 5:55 am PST by
Sprint today became the last of the three major U.S. iPhone carriers to report earnings for the fourth quarter of 2011, disclosing that it sold a total of 1.8 million iPhones during the quarter. While well below the 7.6 million activations reported by AT&T and the 4.3 million activations reported by Verizon, Sprint's iPhone surge helped it achieve a new record high subscriber base of 55 million...
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'iBank Access' Seeking to Remake Personal Finance on the iPad

Wednesday February 8, 2012 4:26 am PST by
As Intuit's Quicken options for Mac users continue to falter in the wake of a stripped-down Quicken Essentials release and the company's ongoing efforts to make the more fully-functional Quicken 2007 compatible with OS X Lion, other personal finance software firms have attempted to step into the void. One of the more successful companies has been IGG Software with its iBank software, which is...
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Apple to Stream Live Paul McCartney Concert to iTunes and Apple TV

Tuesday February 7, 2012 7:18 pm PST by
Apple today announced that it will be supporting Paul McCartney's new album release with a special free video stream of a live concert on Thursday, February 9 [iTunes Store]. The concert is not only being streamed via iTunes on Mac and PC, but will also be available directly on users' Apple TVs, signaling new efforts by Apple to increase the utility of its set-top box.To celebrate the release...
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Apple Brings Lion Internet Recovery to More 2010 Macs

Tuesday February 7, 2012 5:44 pm PST by
Apple today released a series of three EFI firmware updates bringing Lion Internet Recovery to the company's Late 2010 MacBook Air, Mid-2010 iMac, and Early 2010 MacBook Pro. Available firmware updates include: - MacBook Air EFI Firmware Update 2.3 (2.98 MB):This update enables Lion Recovery from an Internet connection on MacBook Air (Late 2010) models and addresses an issue where the system...
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Apple Now Requiring iPhone Developers to Submit Retina Screenshots

Tuesday February 7, 2012 11:40 am PST by
Apple today notified members of its iOS Developer Program of a new requirement that all screenshots being submitted for iPhone and iPod touch apps in the App Store must meet Retina resolution requirements, which come in at 960x640 on those devices. Any updates to existing apps must also include Retina screenshots, if they are not already present, before the updates will be approved by Apple.Requir...
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iPhone and iPod Engineering VP David Tupman Leaves Apple

Tuesday February 7, 2012 9:55 am PST by
Apple's vice president for iPhone and iPod engineering David Tupman has left the company, according to 9to5Mac. While not a member of the senior executive team, Tupman spent a decade at Apple and has been considered to be one of the key iOS hardware executives reporting to senior vice president Bob Mansfield.Weeks before the introduction of the first iPod, Apple hired Tupman, and he soon became...
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iPad's Momentum in Restaurants Grows with Buffalo Wild Wings Trial

Tuesday February 7, 2012 9:28 am PST by
Ever since the iPad was introduced two years ago, its potential to revolutionize the restaurant industry has been widely touted, with some restaurants already moving to replace their traditional point-of-sale devices with iPads and companies such as Square seeking to fill that need. And while iPads in restaurants have been catching on here and there, the concept could be ripe for major...
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Apple Seeking to Bring Store-Within-a-Store Concept to Sam's Club?

Tuesday February 7, 2012 6:16 am PST by
9to5Mac reports that Apple is in "early discussions" with Sam's Club to bring the Apple store-within-a-store concept to the popular warehouse club chain that operates as a division of Walmart.Sam’s Club and Apple are not only in early discussions for the Apple store-in-store program, but a backup plan is also being discussed. This plan consists of Sam’s Club simply selling Apple’s Macs, but ...
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Apple Faces Potential $38 Million Fine in China as $1.6 Billion Lawsuit Over 'iPad' Trademark Proceeds

Tuesday February 7, 2012 5:57 am PST by
iSmashPhone summarizes a pair of reports from China claiming that Apple is facing a potential 240 million yuan ($38 million) fine from governmental authorities over alleged trademark infringement involving the "iPad" name. The fine pales, however, in comparison to the $1.6 billion Proview Technology, which claims to own the name, is seeking to win in a series of lawsuits filed against Apple....
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Apple's 'Macroscalar' Trademark Application Sparks Speculation on Processor Architecture Advances

Monday February 6, 2012 12:15 pm PST by
Patently Apple reports that Apple last week filed a curious new trademark application for the term "macroscalar". The company has typically quietly registered trademarks in countries such as Trinidad & Tobago, only to later apply for the marks in the United States and other major markets once the new products and features have been announced. While an application for "macroscalar" was indeed...