Apple Reportedly Pressures Pegatron into Ceasing ASUS Zenbook Production

asus zenbook 1
Digitimes reports on an article from Taiwanese newspaper Commerical Times claiming that Apple manufacturing partner Pegatron has ended its relationship with ASUS for production of the Zenbook under pressure from Apple. According to the report, Apple is displeased with the similarity in appearance between ASUS's Zenbook and the MacBook Air and forced Pegatron's hand with an ultimatum stating that Pegatron needed to choose one company or the other.

Apple reportedly was unhappy about Pegatron's production of Asustek's Zenbook models, which are similar to its MacBook Air, especially in its outer design, and therefore, demand Pegatron make a choice, claimed the paper, which added that Pegatron began to assemble iPhones for Apple in 2011 and is eager to solicit orders for next-generation iPads from the vendor.

Pegatron will reportedly wind down production of the Zenbook by next month as ASUS is forced to switch over to Compal or Wistron for manufacturing.

asus zenbook 2

Top Rated Comments

ryanmcv Avatar
145 months ago
Apparently Apple forgot about the HP Envy:



http://www.engadget.com/2012/01/28/hp-envy-15-review-early-2012/
Score: 41 Votes (Like | Disagree)
Peace Avatar
145 months ago
At first I said Huh ? Then I went and looked at the Zenbook. It looks almost exactly like a Macbook Air.

Good for Apple.

Why can't these companies design their own laptops and tablets.

Lazy people. Just do what Apple does. That's the new PC mantra.
Score: 36 Votes (Like | Disagree)
tigres Avatar
145 months ago
For Real?
ballsy...

:apple: please don't start the Wal-Mart philosophy of threatening your vendors.
Score: 26 Votes (Like | Disagree)
FrizzleFryBen Avatar
145 months ago
Totally makes sense. I'm in marketing and we'd be dropped in a second if we worked with competing brands.
Score: 20 Votes (Like | Disagree)
KPOM Avatar
145 months ago
But it is not a mba

This is bullying by Apple. Pure and simple

How is it bullying? It isn't as if Pegatron has a right to make products for Apple, or even that Apple is suing ASUS on a questionable design patent. Pepsi might voice displeasure if a significant supplier signed a big deal with Coke, or vice versa.
Score: 20 Votes (Like | Disagree)
jace88 Avatar
145 months ago
For a good laugh, check out the design story behind the Zenbook: http://zenbook.asus.com/design/
Score: 18 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.4 Now Available for Your iPhone With These 8 New Features

Friday March 31, 2023 8:55 am PDT by
Following six weeks of beta testing, iOS 16.4 was released to the public this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and changes added with iOS 16.4,...
CarPlay Phone Call

General Motors to Phase Out Apple CarPlay Starting This Year in EV Transition

Friday March 31, 2023 8:43 am PDT by
General Motors (GM) will phase out Apple CarPlay and Android Auto in its vehicles starting this year, shifting to a built-in infotainment system co-developed with Google (via Reuters). GM owns Buick, Cadillac, Chevrolet, and GMC in the United States. It will stop offering Apple CarPlay and Android Auto starting with the 2024 Chevrolet Blazer, which goes on sale this summer. The company plans ...
iOS 17 on Phone Feature

Three New iOS Features Coming to Your iPhone Following Apple Music Classical

Thursday March 30, 2023 7:13 am PDT by
With the Apple Music Classical app and an Apple Pay Later early access program now available, the list of previously-announced iOS features that have yet to launch is beginning to shrink. However, there are still a few features we are waiting for. Below, we have recapped three more iOS features that are expected to launch in 2023, including an Apple Card savings account for Daily Cash,...
wwdc 2023

Three Products We Might See at WWDC 2023

Friday March 31, 2023 3:37 pm PDT by
Apple this week announced the official dates for the 34th annual Worldwide Developers Conference, with the annual WWDC keynote event set to take place on Monday, June 5. The keynote is where Apple unveils new versions of iOS, macOS, watchOS, and tvOS, and sometimes, we get hardware announcements. Rumors this year suggest there are at least three new devices that are set to be unveiled in the ...
iPhone 15 Pro Multi Purpose button Mute Switch Feature Green 2

iPhone 15 Pro Solid-State Button Sensitivity Can Be Customized to Cater for Cases and Gloves

Thursday March 30, 2023 11:36 pm PDT by
iPhone 15 Pro and iPhone 15 Pro Max users will be able to customize the sensitivity of the solid-state buttons on their device, thanks to a new sensitivity toggle in Settings. That's according to details provided by a hitherto reliable source that shared additional details on the MacRumors forums. Earlier this week, the same anonymous tipster revealed that the iPhone 15 Pro models will use...
apple mixed reality headset concept by david lewis and marcus kane

Kuo: Apple Mixed-Reality Headset May Not Appear at WWDC as Mass Production Pushed Back Yet Again

Thursday March 30, 2023 4:50 am PDT by
Apple has again pushed back mass production of its mixed-reality headset and the device may not appear at this year's Worldwide Developers Conference (WWDC), Apple analyst Ming-Chi Kuo today said. Apple headset concept by David Lewis and Marcus Kane In a tweet, Kuo explained that Apple "isn't very optimistic" about whether the headset will be able to create an "iPhone moment." As a result,...
iPhone 15 Pro Periscope Mock Feature

Periscope Camera Lens Exclusive to iPhone 15 Pro Max Will Be Supplied by Largan

Thursday March 30, 2023 1:18 am PDT by
The periscope camera lens that will be exclusive to the iPhone 15 Pro Max will be solely supplied by Largan, according to the 相機鏡頭中獲利-apple-camera-lens-suppliers-face-two-risks-high-53db8da990b2">latest no by Apple industry analyst Ming-Chi Kuo. Rumors about the iPhone getting a periscope lens have been circulating since early 2020, when Kuo first mentioned the possibility. The analyst...