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CLOG, a new quarterly architecture magazine, has opted to cover Apple in its just-published February 2012 issue. The magazine offers nearly 150 pages of stories and images about Apple and architecture, with coverage ranging from Steve Jobs' boyhood Eichler home to the company's forthcoming "spaceship campus" to Apple's network of over 350 retail stores around the world.
With one of the largest American office projects in history underway in Cupertino, CLOG : APPLE introduces the first comprehensive discussion of Apple’s architecture.
CLOG : APPLE showcases over 50 international contributors, including architects, designers, cartoonists, comedians, engineers and other industry leaders. Highlights include an examination of Steve Jobs’s Eichler-designed childhood home; the evolution of Apple’s store designs; its leading role in innovative glass engineering; the symbolism and urban implications of the new Cupertino headquarters design; reactions to Apple Campus 2 by notable architects and critics; and an interview with one of Apple Computer’s original three founders, Ronald Wayne.
The issue is a collection of brief essays, photos, illustrations, and other materials examining Apple from an architectural perspective. Among the features:
- An interview with Apple's third founder, Ron Wayne, addressing a number of topics including Wayne's design of the original Apple logo, Jobs' ambitions in his early days, and Wayne's thoughts on Apple's design and engineering work.
- A humor piece from Colbert Report writer Frank Lesser in which he examines what it would be like if Apple had to purchase a retail store design from a company like itself. In a letter from the fictional architecture firm responding to Apple's request for proposal for a store at the bottom of the Grand Canyon, Lesser promotes store features drawn from Apple's own mystique, including a staircase known as "FeetTime", rubberized covers to product the store's glass panels, and an Apple Store Care extended warranty program.
- A visual size comparison of Apple's planned "spaceship campus" in Cupertino to a number of landmarks around the world.
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- An illustrative view of Apple's prototype store facade and how that facade is modified at certain locations to respond to site-specific constraints to provide a customized and yet still-familiar look for most of its stores.
- Two pieces from ifoAppleStore's Gary Allen discussing the evolution of Apple's retail store designs and using the 4th Street retail store in Berkeley, California as an example of the company's attention to detail.
- A number of redacted response letters from people and companies who refused to comment for the CLOG issue, primarily due to confidentiality agreements with Apple.
CLOG : APPLE is available from a handful of bookstores, or directly from the magazine's site at a price of $15 plus shipping ($5 U.S. and $10 international).
Top Rated Comments
But it's really, really huge, so it must be great architecture.
Ah, cmon, you gotta give the glass engineers some credit here. Such a massive amount of curved glass will be spectacular to look at.
The last 25-30 years in architecture and planning have been all about escaping precisely the approach Apple (or should I say, Steve?) selected for their new HQ -- segregated, isolated, monocultural buildings. Today it's all about mixed use and connecting buildings to the urban grid.
Thousands of people will work in this building. If they want to eat lunch anywhere but in the company cafeteria, can they do so without getting into their cars and driving? If they want to live within walking distance of their job (and who wouldn't?), has Apple provided any opportunities for that?
Any claims that Apple is building an environmentally sensitive building pales when you consider the number of automobile trips this campus will generate, many more than are necessary.
These are just the basic land planning issues. In terms of architecture, the building is bound to be both dull and disorienting. Every elevation, every angle, is visually identical, or very nearly so. How are you going to know where you are? Architecture is about place making. This building is all about object making. It's a huge, lost opportunity.
It sounds like you are looking at this from the point of view of either a developer, or a pie-eyed student with a green bent; I'm not sure which. Not everything is about the urban grid (not that this site is all that urban, anyway). This isn't an uptown apartment complex with retail underneath; it's a corporate headquarters. There are plenty of examples of successful corporate HQ's either set in the boonies, or at least with a parti of "circling the wagons," if not a circular shape.
The round shape has also been cited as an important part of the campus security (better perimeter control) and to improve internal circulations.
Any architect worth their weight can upsell their design, but how do we know what workflow is best for Apple? How do you know what wayfinding tricks Sir Norman has up his sleeve? I mean, it sounds to me like you've assumed Apple's mindset is about "reaching out" and being "open" when I would not have assumed that at all. Read anything about their design process, corporate culture, or even what they go through to keep Foxconn in line... I'm surprised this thing doesn't have a moat.
As far as vehicle trips and land planning, I'd assume whatever public transportation was there before will remain, if not be bolstered. This isn't a greenfield site; there were people traveling to the HP buildings at one time, yeah? And just generally speaking, Apple is doing a good thing by building a consolidated rocketship as opposed to a bunch of outbuildings of questionable efficiency spread all over town.
You have a good point about workers living near the thing; I can't speak to the housing stock in the area, but I understand it's pretty much suburban.
The only way to push all the buttons I hear you asking for is to either build a skyscraper downtown or on a street corner in a shopping district near a light rail line, and neither of those makes much sense given Apple's obvious emotional attachment to Cupertino.
The great pyramid of Giza seems to be almost perfectly circumscribed in the spaceship campus. I wonder if that was intentional.
I wouldn't be a bit surprised if the Pharaohs (http://www.imdb.com/title/tt0111282/) had it in mind all along. ;)I ordered mine. Should be an interesting read.
I've always left the Apple Store wondering why more stores don't go for that clean look. Besides Gap, but who shops there? I'm talking about the messy apparel stores that can't decide if they cater to teenagers or bored housewives.
Just ordered a copy of the magazine.