Eric Slivka
Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
Eric Slivka's Articles

Apple Opening Massive New Beijing Retail Store This Weekend
Apple is preparing to open its third retail store in Beijing this weekend, with the massive new Wangfujung store representing yet another high-profile entry for the company.
The Next Web was on hand for the media preview today, gaining an early look at the new store and hearing from Apple retail chief John Browett, who also acknowledged that Apple is working to open a new store in Shenzhen,...
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Apple Loses Appeal on UK Ruling Requiring Ads Acknowledging Samsung Did Not Infringe iPad Design
Back in early July, a UK court ruled that Samsung had not infringed upon the design of the iPad with its own Galaxy Tab device, with judge Colin Birss ruling that the Galaxy Tab was simply "not as cool" as the iPad. Roughly a week later, Birss ruled that Apple must publish advertisements on its website and in newspapers acknowledging that Samsung did not copy the iPad's design.
Apple quickly a...

iPhone 5 Represented 21% of Verizon's 3.1 Million iPhone Activations in 3Q 2012
Verizon today became the first major U.S. iPhone carrier to report earnings for the third quarter of 2012, giving some insight into iPhone sales one week before Apple reports its numbers.
In a conference call following the earnings release, Verizon revealed that it activated 3.1 million iPhones during the quarter, representing approximately 46% of its total smartphone activations of 6.8...

Apple Reportedly Acquiring Streaming Video Firm Color Labs
Just after the revelation that Apple has acquired Web app startup Particle, The Next Web reports that Apple is also in the process of acquiring Color Labs. Color, which raised a substantial $41 million round of financing even before launching last year, arrived as a photo sharing service that has since morphed into a streaming video service.We’ve heard through trusted sources that the startup...

Apple Acquires HTML5 Web Firm Particle
CNET reports that Apple has acquired Particle, a small San Francisco-based startup firm specializing in HTML5 Web and Web app work. The acquisition is said to have been for the company's talent rather than any specific project it was working on.The company has done HTML5 work for Google, Motorola, Amazon, Yahoo, Sony, and Apple. The group has also created some "labs" projects including...

Rumors and Speculation of November 2 'iPad Mini' Launch Building
Earlier today, Geeky Gadgets reported that it has received word from a retailer in the United Kingdom indicating that the "iPad mini" will be launching on November 2 in at least the United States and UK, with pre-orders reportedly set to begin on October 26. 9to5Mac also issued a Tweet today stating that it has "heard whispers" of a November 2 launch.
As we noted earlier this week, November...

Foxconn Executive Speaks to Difficulty of iPhone 5 Assembly
Following word that increased quality control standards for the iPhone 5 assembly process have slowed Foxconn's production and increased stress on workers, The Wall Street Journal shares comments from an unnamed Foxconn executive explaining the difficulty in assembling the device.“The iPhone 5 is the most difficult device that Foxconn has ever assembled. To make it light and thin, the design...

Photos of 4:3 Display from Apple's 'iPad Mini' Surface
Parts firm ETrade Supply ">posts several photos of what it believes to be a legitimate display from Apple's forthcoming "iPad mini" set for introduction at next Tuesday's media event. The display is said to be of the same 4:3 aspect ratio of the full-size iPad and measures 162 mm x 124 mm.
Text on the back of the display suggests that the part was manufactured by LG Display, and text on...

Apple Issues Invitations for October 23 Media Event
The Loop reports that Apple has just sent out invitations for a media event scheduled for next Tuesday, October 23. The event will be held at the California Theatre in San Jose, California and is scheduled to begin at 10:00 AM Pacific / 1:00 PM Eastern. The tagline on the invitation reads "We've got a little more to show you."
Apple is widely expected to introduce its "iPad mini" at the iBoo...

EPEAT Verifies Retina MacBook Pro Eligibility for Environmental Registry
Four months ago, Apple pulled its products from the Electronic Product Environmental Assessment Tool (EPEAT) registry, with sources indicating that Apple's design direction for its increasingly thin mobile products was incompatible with EPEAT's criteria for "disassemble-ability" and other factors. Just a week later, Apple responded to significant criticism of the move by placing "all eligible...

iMac Reportedly Set to Receive Updates Next Week [Updated]
As part of its report detailing part numbers for the "iPad mini", AppleInsider briefly mentions that Apple appears set to launch updated iMacs on October 24, the day after the company's rumored media event.The person also added that Apple is rumored to begin selling new iMac desktops on Oct. 24, one day after the anticipated Oct. 23 event.
While there have been rumblings of an iMac update for...

Part Numbers Reveal Apple's Plan for 24 Different 'iPad Mini' Models [Updated x2]
AppleInsider has posted a list of 24 different model numbers said to be for Apple's "iPad mini" scheduled for introduction at a media event next Tuesday.
According to the list, the iPad will be available in four basic device variants that presumably correspond to different capacities: P101, P103, P105, and P107. The set of four variants suggests that Apple may be releasing the iPad mini...

Apple's Lightning Cable Contains TI Chip 'Likely' to Have Security Features
Apple's new Lightning connector introduced on the iPhone 5 has generated a significant amount of interest, both from a usage standpoint as the company abandons its nearly decade-old 30-pin dock connector and from a technical perspective. On the technical side, the new Lightning connector uses adaptive technology to enable it to perform a variety of functions with just eight contact pins,...

Apple Adds Shared Reminders to iCloud.com Web App
While Apple added dedicated Notes and Reminders web apps to iCloud.com last month, the web-based implementation of Reminders left out at least one important feature: shared reminders.
OS X Mountain Lion users have been able to share reminders via the native Reminders app as of OS X 10.8.2, but Windows users and others needing to access iCloud via the service's website have been unable to set...

13-Inch Retina MacBook Pro Said to Carry 'Unprecedented' Battery Design, Same Port Layout as 15-Inch Model
With multiple reports now indicating that Apple will be introducing its 13-inch Retina MacBook Pro at next week's rumored media event, details on the machine are also beginning to leak out.
According to a forum thread [Google translation] posted to Chinese site WeiPhone.com last week, the new 13-inch Retina MacBook Pro will indeed be launching late this month. The report claims that it will...

More Claims of 13-Inch Retina MacBook Pro Coming at Next Week's Media Event
Following yesterday's report from 9to5Mac stating that the 13-inch Retina MacBook Pro would be introduced alongside the "iPad mini" at Apple's media event all but confirmed for October 23, AllThingsD now weighs in with its own sources making similar claims.The smaller iPad may be the star of Apple’s as of yet unannounced October 23rd invitation-only event, but it will have an impressive...

AU Optronics Reportedly Making up Ground on 'iPad Mini' Display Production
Amid reports of component yield issues holding back launch supplies of the "iPad mini" earlier this month, it was reported that AU Optronics, which had been slated to produce two million display panels during the third quarter, was experiencing issues that resulted in the company providing only 400,000 units over that time period. AU Optronics was said to be responsible for 40% of Apple's target ...

Apple and Samsung Moving into 'Hate-Hate' Relationship
Apple and Samsung have long had a complicated relationship, with the two companies locked in numerous court battles linked to their competition in the smartphone and tablet marketplaces even as Samsung serves as Apple's largest component supplier. As tensions have continued to ride high between the two companies, there have been signs that Apple has been trying to cut back on its reliance on...

2012 iMac Said to Carry Thinner Design, Alleged Internals Photo Surfaces
A forum thread [Google translation] posted to Chinese site WeiPhone.com earlier this month claims that Apple is planning to introduce its next iMac at a press conference either this month or next month, with the new iMac offering a redesigned body with a thinner profile. The report includes a photo of what is said to be the logic board and other internal components of the new iMac.
Click ...

Photos of 'iPad Mini' Battery Reveal 16.7 Watt-Hour Capacity
MacRumors has received a pair of photos showing what is claimed to be the battery from Apple's forthcoming "iPad mini". The photos show a battery carrying a model number of A1445 and an Apple part number of 616-0641. The battery runs at 3.72 volts, offering 16.7 Whr of energy on 4490 mAh of charge.
While we can not confirm the authenticity of the part, the markings are consistent with...















