Apple Acquires HTML5 Web Firm Particle

CNET reports that Apple has acquired Particle, a small San Francisco-based startup firm specializing in HTML5 Web and Web app work. The acquisition is said to have been for the company's talent rather than any specific project it was working on.

The company has done HTML5 work for Google, Motorola, Amazon, Yahoo, Sony, and Apple. The group has also created some "labs" projects including Intervue.me, an asynchronous video interviewing project. [...]

The deal went through late last month, though not all its less than a dozen employees stayed on to work at Apple. Those who did are listed as "creative technologists" as well as one "user interface engineer," according to their public LinkedIn profiles.

particle logo
The report speculates that Particle's Web expertise makes it likely that the new Apple employees will be working on such projects as Apple's website, iAd, and iCloud.com. Particle's About page outlines some of its work with Apple prior to the acquisition:

Particle brings positive and energetic relationships with Google and the Chrome team specifically, as well as great Apple relationships and execution experience around iAds, iTunes Extras, and Apple.com. We have participated in and piloted much of the technology which will display the next generation of advertising and deliver media content for the next decade.

TechCrunch has documented five of Particle's former employees who are now listing Apple as their employer on LinkedIn, with all of the transitions listed as having taken place in September.

Top Rated Comments

WestonHarvey1 Avatar
119 months ago
How sad for you that you think that.
Ok, ramen noodle eating artsy guy. Some people have families to support.

Startups have a burn rate. The creative freedom ends when the money is gone. Acquisitions add cash but tend to decrease creative freedom. Can't have it all, no free lunch, etc.
Score: 17 Votes (Like | Disagree)
JS77 Avatar
119 months ago
"The acquisition is said to have been for the company's talent rather than any specific project it was working on."

You can't buy people (at least not in this country). People who opted to work for startup are highly unlikely to stick around and work for a large corporation.

You'd be surprised how persuasive Apple Stock Options are...
Score: 16 Votes (Like | Disagree)
WestonHarvey1 Avatar
119 months ago
You'd be surprised at how many people aren't really motivated by money - but by their creative freedom

Which you can't really have without money.
Score: 14 Votes (Like | Disagree)
samcraig Avatar
119 months ago
You'd be surprised how persuasive Apple Stock Options are...

You'd be surprised at how many people aren't really motivated by money - but by their creative freedom
Score: 14 Votes (Like | Disagree)
aajeevlin Avatar
119 months ago
You'd be surprised at how many people aren't really motivated by money - but by their creative freedom

I agree, however I think there is a break point that you will be willing to work in a less free environment (or something you don't enjoy as much) in exchange for millions in stock option and a very well pay. Sometime people have other things in life to look out for wife, kids etc...
Score: 12 Votes (Like | Disagree)
ollyb Avatar
119 months ago

You can't buy people (at least not in this country). People who opted to work for startup are highly unlikely to stick around and work for a large corporation.

Company: Hey come work for us!
Person: No, you're a small rubbish startup!
Company: We're hoping to be bought by a big company like Apple someday.
Person: Oh, OK then.
Score: 10 Votes (Like | Disagree)

Related Stories

Mac Notebook Upgrade Program

Apple Introduces New MacBook Upgrade Program for Business Partners

Monday November 29, 2021 7:38 am PST by
In association with CIT as the financing partner, Apple has launched a new Mac Upgrade Program for small businesses and Apple business partners that allow companies to easily distribute and upgrade their fleets of MacBooks at an affordable price to all of their workers. As outlined on CIT's website, shared by Max Weinbach, Apple Business Partners can distribute the 13-inch MacBook Pro,...
General cyber monday 20 sale feature

Best Cyber Monday Deals for AirPods, Apple Pencil, iMac, More

Monday November 29, 2021 4:19 am PST by
With Black Friday over, Cyber Monday 2021 is now in full swing and you can find many of the same sales as last week on Apple products like AirPods, Apple Pencil, and iPad Pro. In this article we're focusing on the best Cyber Monday discounts on Apple products like these and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we...
2017 apple tv

Cyber Monday: Original Apple TV 4K Drops to $99.99 for Amazon Prime Members

Monday November 29, 2021 12:01 pm PST by
We've been tracking Apple product and accessory deals for Cyber Monday 2021 today, and now Woot is offering a solid discount on the previous generation 32GB Apple TV 4K. You can get this device in new condition for just $99.99 if you're an Amazon Prime member. Note that this sale will last for one day only. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iphone holiday

Best Black Friday iPhone Deals Still Available

Friday November 26, 2021 4:58 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2021 sales have now carried over into Cyber Monday as well. Right now we're tracking notable offers on the iPhone 13 and iPhone 13 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like iPhone SE. Note: MacRumors is an affiliate...
General cyber monday 20 sale feature 2

Best Cyber Monday Apple Accessory Deals Available Today

Monday November 29, 2021 6:41 am PST by
We started sharing deals on Apple products for Cyber Monday 2021 earlier today, and now we're tracking deals and bargains available from all of the best Apple accessory companies. Similar to Black Friday, you can expect Cyber Monday savings from Twelve South, Nomad, Belkin, Casetify, and many more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...