Apple Acquires HTML5 Web Firm Particle

CNET reports that Apple has acquired Particle, a small San Francisco-based startup firm specializing in HTML5 Web and Web app work. The acquisition is said to have been for the company's talent rather than any specific project it was working on.

The company has done HTML5 work for Google, Motorola, Amazon, Yahoo, Sony, and Apple. The group has also created some "labs" projects including Intervue.me, an asynchronous video interviewing project. [...]

The deal went through late last month, though not all its less than a dozen employees stayed on to work at Apple. Those who did are listed as "creative technologists" as well as one "user interface engineer," according to their public LinkedIn profiles.

particle logo
The report speculates that Particle's Web expertise makes it likely that the new Apple employees will be working on such projects as Apple's website, iAd, and iCloud.com. Particle's About page outlines some of its work with Apple prior to the acquisition:

Particle brings positive and energetic relationships with Google and the Chrome team specifically, as well as great Apple relationships and execution experience around iAds, iTunes Extras, and Apple.com. We have participated in and piloted much of the technology which will display the next generation of advertising and deliver media content for the next decade.

TechCrunch has documented five of Particle's former employees who are now listing Apple as their employer on LinkedIn, with all of the transitions listed as having taken place in September.

Top Rated Comments

WestonHarvey1 Avatar
150 months ago
How sad for you that you think that.
Ok, ramen noodle eating artsy guy. Some people have families to support.

Startups have a burn rate. The creative freedom ends when the money is gone. Acquisitions add cash but tend to decrease creative freedom. Can't have it all, no free lunch, etc.
Score: 17 Votes (Like | Disagree)
JS77 Avatar
150 months ago
"The acquisition is said to have been for the company's talent rather than any specific project it was working on."

You can't buy people (at least not in this country). People who opted to work for startup are highly unlikely to stick around and work for a large corporation.

You'd be surprised how persuasive Apple Stock Options are...
Score: 16 Votes (Like | Disagree)
WestonHarvey1 Avatar
150 months ago
You'd be surprised at how many people aren't really motivated by money - but by their creative freedom

Which you can't really have without money.
Score: 14 Votes (Like | Disagree)
samcraig Avatar
150 months ago
You'd be surprised how persuasive Apple Stock Options are...

You'd be surprised at how many people aren't really motivated by money - but by their creative freedom
Score: 14 Votes (Like | Disagree)
aajeevlin Avatar
150 months ago
You'd be surprised at how many people aren't really motivated by money - but by their creative freedom

I agree, however I think there is a break point that you will be willing to work in a less free environment (or something you don't enjoy as much) in exchange for millions in stock option and a very well pay. Sometime people have other things in life to look out for wife, kids etc...
Score: 12 Votes (Like | Disagree)
ollyb Avatar
150 months ago

You can't buy people (at least not in this country). People who opted to work for startup are highly unlikely to stick around and work for a large corporation.

Company: Hey come work for us!
Person: No, you're a small rubbish startup!
Company: We're hoping to be bought by a big company like Apple someday.
Person: Oh, OK then.
Score: 10 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
Provenance Emulator

PlayStation, GameCube, Wii, and SEGA Emulator for iPhone and Apple TV Coming to App Store

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...