Apple's Website Suggests M2 and M2 Pro Mac Announcements Were Originally Set for Fall 2022

Information embedded within Apple's website suggests that this week's new Mac announcements, including the M2 Pro and M2 Max chips, were initially set to be unveiled in October or November of last year.

Apple MacBook Pro M2 Feature Blue Green
As reported by Daring Fireball's John Gruber, the file name for a short mini keynote-styled video that Apple released following the announcement of the updated 14-inch and 16-inch MacBook Pro and Mac mini includes the year 2022, suggesting the video may have been initially set to premiere last year. The video, over 18 minutes long, looks like the digital Apple events the company has been holding for the previous few years.

Some have speculated the 18-minute video was a segment cut out from a larger event the company was planning to hold in October or November 2022 that included more than the announcements of new M2 Pro and M2 Max Macs. Also spotted on Twitter, the AR files for the new 14-inch and 16-inch MacBook Pro models were compiled in October 2022, three months before the new Macs were announced.

Typically, every fall, Apple holds an event in September to announce its latest iPhones and Apple Watch models. In the run-up to the fall of 2022, rumors were increasingly suggesting that Apple was planning to hold two events between September and December: one for the iPhone and Apple Watch and another for the Mac and iPad.

The latter event was to be focused entirely on updated Apple silicon Macs and iPads, including updated 14-inch and 16-inch MacBook Pros and the next-generation iPad Pro, according to rumors circulating at the time. In September, Bloomberg's Mark Gurman reported that Apple had canceled plans to hold a second digital event in the fall and would instead release the remaining products for 2022 through press releases on its website.

In October, Apple announced an updated iPad Pro with M2 and the redesigned 10th-generation entry-level iPad via press releases. In mid-Decemeber, Gurman reported that the new Macs were now slated for a launch in "early" 2023.

The new 14-inch and 16-inch MacBook Pros have options for either the M2 Pro or M2 Max chip, building on the performance of the M1 Pro and M1 Max. The new chips allow for even faster performance and a higher 96GB capacity of unified memory with the M2 Max. The new Macs also now support 8K external displays thanks to a more advanced HDMI port, and the 16-inch model has the longest battery life of any Mac.

Apple this week also announced a new Mac mini, featuring the same design as the previous-generation model but now with M2 or M2 Pro. The new Mac mini and MacBook Pros are available for pre-order on Apple's website and will begin arriving to customers on Tuesday, January 24.

Related Roundups: Mac mini, 14 & 16" MacBook Pro
Related Forums: Mac mini, MacBook Pro

Top Rated Comments

imamacperson Avatar
1 week ago
Can't wait to buy a $6499 16" 96GB/8TB machine in 10 years for $100. :)
Score: 12 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
1 week ago
So.. these are basically last year's (2022) MacBook Pro models? That is why we didn't see an iconic Midnight M2 MacBook Pro. Yeah, I'm still mad about that. Lost one day of sleep over it for nothing. Feeling salty... ?

? My eyes on MacBook Air 15" (Midnight Edition).
Score: 10 Votes (Like | Disagree)
lysingur Avatar
1 week ago
Apple's supply chain is so tied up in China that this is most likely due to what was happening over there on the ground at the time. Apple should take the hint and really start to move some production to Mexico or back the US to avoid a catastrophe.
Score: 10 Votes (Like | Disagree)
AppliedMicro Avatar
1 week ago

Can't wait to buy a $6499 16" 96GB/8TB machine in 10 years for $100.
Hate to break it to you, but…
Did you look at what Apple sold you 10 years ago? ;)

They just about doubled the storage and RAM on their models since then (from 128GB/4GB to 256GB/8GB on base models)
Score: 8 Votes (Like | Disagree)
MacRum2011 Avatar
1 week ago
The prices in Australia are eye watering from the previous model. 16 Inch starting at $4,000 (i paid $3200 for my 16 Inch M1 Pro), even the 14 Inch starts at $3,200 (previously $2700). less people will buy them and buy a Air instead or even the entry Pro if they can deal with the older style and the problematic keyboard.
Score: 6 Votes (Like | Disagree)
munpip214 Avatar
1 week ago
Now time to update the iMac
Score: 6 Votes (Like | Disagree)

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