Apple Brompton Road Store to Open in London's Knightsbridge on July 28

Apple has announced that its new Apple Brompton Road store in the heart of Knightsbridge, London, will open on July 28.

apple store brompton road

Our newest store on London's iconic Brompton Road, a moment away from Hyde Park, is almost ready to explore. It's a place where your boldest ideas can bloom, and we're here to help them grow.

Situated just a few doors down from the world-famous Harrods department store and other luxury shopping outlets, Apple Brompton Road was made possible thanks to a deal Apple made in 2019 with Chelsfield, the property asset manager overseeing a makeover of The Knightsbridge Estate, to secure retail lettings opposite Harvey Nichols.

To celebrate the store's opening, Apple has a lineup of free music, art, and wellness sessions taking place at the store between July 28-31. Live performances and Q&As are scheduled over the weekend, and there will be a "fantastical AR realm" for visitors to experience inside the store, along with a special guest DJ set on July 28.

knightsbridge estate london

Original Apple store development proposal in Knightsbridge (Image via Chelsfield)

Apple has also created a freely downloadable flower-themed wallpaper for Apple devices running macOS, iOS, or iPadOS, as well as a specially curated Apple Music playlist.

Apple Brompton Road will join Apple Covent Garden and Apple Regent Street to become the third Apple store in central London and the 39th Apple retail location in the United Kingdom.

Top Rated Comments

Leon Ze Professional Avatar
10 weeks ago
I dig the Apple logo image in this article!
Score: 10 Votes (Like | Disagree)
boak Avatar
10 weeks ago
A lot of Middle Eastern tourist money to be made there, I think
Score: 5 Votes (Like | Disagree)
sw1tcher Avatar
10 weeks ago

Beautiful logo! Looking for a high-res version.
Apple has image at https://www.apple.com/uk/bromptonroad/wallpaper/wallpaper_bromptonroad_large.png

but it's not in the shape of :apple:

There's also this you can use as background for iPhone: https://www.apple.com/uk/bromptonroad/wallpaper/wallpaper_bromptonroad_small.png

and this for Mac background : https://www.apple.com/uk/bromptonroad/wallpaper/wallpaper_bromptonroad_medium.png
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
10 weeks ago
Great news! I hope Apple will be giving out special t-shirts or an Apple goody bag :)
Score: 5 Votes (Like | Disagree)
SirAnthonyHopkins Avatar
10 weeks ago
Only scanned the headline at first and thought there was an Apple/Brompton collab happening.
Score: 4 Votes (Like | Disagree)
orbital~debris Avatar
10 weeks ago
Love the logo art!

Nice having ‘hidden’ details to find within the illustration (EDIT: even more on the wallpaper version)!
E.g. Find My and Photos app icon petals, Apple Arcade icon flowers, watch band worm, Siri blooms, iCloud butterfly.
Score: 4 Votes (Like | Disagree)

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