Apple has agreed to open a new 20,000-square-foot retail store in the heart of Knightsbridge, one of London's most luxurious shopping areas, according to local media.

knightsbridge estate london

Proposed development in Knightsbridge, London (Image via Chelsfield)

Citing property sources, The Evening Standard reports that Apple has signed a deal with Chelsfield, the property asset manager overseeing a makeover of The Knightsbridge Estate, to secure retail lettings between high-end department stores Harrods and Harvey Nichols.

The transformation of The Estate as a whole is expected to deliver a mix of new "world-class" retail accommodation, including six flagship stores, 66,000 square feet of Grade A offices, 35 rental apartments around an internal courtyard garden, and a rooftop restaurant.

The landmark development is currently surrounded by a public artwork installation called "The Knights of Knightsbridge" to conceal construction.

Apple has five retail locations in the English capital, including flagship stores Regent Street and Covent Garden, which reopened late last year following a three-month renovation.

(Thanks, Tobias!)

Top Rated Comments

FFR Avatar
47 months ago
Can't see the point of Apple stores (except as drop off points for repairs). Everything they sell is available online, delivered to your home. An Apple store in Knightsbridge is only going add further upwards pressure to Apple prices.
It’s a good thing that apple sees that point, hence the new apple store in knightsbridge.

Residents of Knightsbridge, Belgravia, Kensington and Chelsea would love to have an apple store in their neighborhood.
Score: 3 Votes (Like | Disagree)
SteveOfTheStow Avatar
47 months ago
Can't see the point of Apple stores (except as drop off points for repairs). Everything they sell is available online, delivered to your home. An Apple store in Knightsbridge is only going add further upwards pressure to Apple prices.
Eh? Did you miss the whole 'Today at Apple' strategy in the past few years? They don't just sell stuff anymore. There needs to be more of them to help facilitate education.

Edit: And I'd add that this Knightsbridge store is sorely needed. Covent Garden and Regent Street just don't have the capacity to serve this city - they're always too busy. Yes, there are Stores in the suburbs too, but they're not always as convenient. I live about 6 miles from Brent Cross but don't have a car, not unusual in London in 2019, and Stratford City (just as busy as the central ones, tbh) takes just as long to get to as Covent Garden for me.
Score: 2 Votes (Like | Disagree)
orbital~debris Avatar
47 months ago
Good news!

New Apple stores in the UK are always a good thing.
Score: 2 Votes (Like | Disagree)
Reason077 Avatar
47 months ago
Yep. Like in Melbourne. Where I’m from :(
I’m not from Melbourne. But I’m familiar with the city, and I think pretty much anyone could see that the proposed store in Federation Square was completely inappropriate.

We all love Apple stores, but they shouldn’t be allowed to get away with things that nobody else would just because they’re Apple!
Score: 2 Votes (Like | Disagree)
newyorksole Avatar
47 months ago
Very nice.

It’s too bad several other flagships were denied recently in other countries.
Score: 1 Votes (Like | Disagree)
-BigMac- Avatar
47 months ago
Very nice.

It’s too bad several other flagships were denied recently in other countries.
Yep. Like in Melbourne. Where I’m from :(
Score: 1 Votes (Like | Disagree)

Popular Stories

General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...
iphone 14 pro hands snowflakes 1

Best Cyber Monday iPhone Deals Available Today

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Cyber Monday is no different. We're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
maxresdefault

Nothing Phone 1 Displays AirPods Battery Level After Latest OS Update

Friday November 25, 2022 3:33 am PST by
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes. If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
ipad holiday bulbs

Best Cyber Monday iPad Deals Available Today

Thursday November 24, 2022 12:25 pm PST by
Cyber Monday deals have been in full swing since Black Friday deals ended, and we're seeing solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Cyber Monday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make ...
airpods pro 2

Apple Engineer Addresses Lack of Lossless Support on New AirPods Pro

Friday November 25, 2022 2:58 am PST by
An Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
Apple Watch Ultra Oceanic Plus App

Apple Announces Oceanic+ App Now Available for Apple Watch Ultra

Monday November 28, 2022 6:11 am PST by
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
Three Biggest iPhone SE 4 Questions Feature

Three Biggest Questions About the iPhone SE 4

Saturday November 26, 2022 12:00 am PST by
While we already have some clear indications about what to expect from the fourth-generation iPhone SE, there are three major questions looming over the device at the current time. Chinese site MyDrivers and and leaker Jon Prosser believe that the iPhone SE is set to move to an iPhone XR-like design in its next incarnation, which would involve eliminating the Home button and adding a "notch" ...