Apple to Open Retail Store in London's Knightsbridge Estate - MacRumors
Skip to Content

Apple to Open Retail Store in London's Knightsbridge Estate

by

Apple has agreed to open a new 20,000-square-foot retail store in the heart of Knightsbridge, one of London's most luxurious shopping areas, according to local media.

knightsbridge estate london

Proposed development in Knightsbridge, London (Image via Chelsfield)

Citing property sources, The Evening Standard reports that Apple has signed a deal with Chelsfield, the property asset manager overseeing a makeover of The Knightsbridge Estate, to secure retail lettings between high-end department stores Harrods and Harvey Nichols.

The transformation of The Estate as a whole is expected to deliver a mix of new "world-class" retail accommodation, including six flagship stores, 66,000 square feet of Grade A offices, 35 rental apartments around an internal courtyard garden, and a rooftop restaurant.

The landmark development is currently surrounded by a public artwork installation called "The Knights of Knightsbridge" to conceal construction.

Apple has five retail locations in the English capital, including flagship stores Regent Street and Covent Garden, which reopened late last year following a three-month renovation.

(Thanks, Tobias!)

Top Rated Comments

FFR Avatar
97 months ago
Can't see the point of Apple stores (except as drop off points for repairs). Everything they sell is available online, delivered to your home. An Apple store in Knightsbridge is only going add further upwards pressure to Apple prices.
It’s a good thing that apple sees that point, hence the new apple store in knightsbridge.

Residents of Knightsbridge, Belgravia, Kensington and Chelsea would love to have an apple store in their neighborhood.
Score: 3 Votes (Like | Disagree)
SteveOfTheStow Avatar
97 months ago
Can't see the point of Apple stores (except as drop off points for repairs). Everything they sell is available online, delivered to your home. An Apple store in Knightsbridge is only going add further upwards pressure to Apple prices.
Eh? Did you miss the whole 'Today at Apple' strategy in the past few years? They don't just sell stuff anymore. There needs to be more of them to help facilitate education.

Edit: And I'd add that this Knightsbridge store is sorely needed. Covent Garden and Regent Street just don't have the capacity to serve this city - they're always too busy. Yes, there are Stores in the suburbs too, but they're not always as convenient. I live about 6 miles from Brent Cross but don't have a car, not unusual in London in 2019, and Stratford City (just as busy as the central ones, tbh) takes just as long to get to as Covent Garden for me.
Score: 2 Votes (Like | Disagree)
Reason077 Avatar
97 months ago
Yep. Like in Melbourne. Where I’m from :(
I’m not from Melbourne. But I’m familiar with the city, and I think pretty much anyone could see that the proposed store in Federation Square was completely inappropriate.

We all love Apple stores, but they shouldn’t be allowed to get away with things that nobody else would just because they’re Apple!
Score: 2 Votes (Like | Disagree)
orbital~debris Avatar
97 months ago
Good news!

New Apple stores in the UK are always a good thing.
Score: 2 Votes (Like | Disagree)
96 months ago
It’s a good thing that apple sees that point, hence the new apple store in knightsbridge.

Residents of Knightsbridge, Belgravia, Kensington and Chelsea would love to have an apple store in their neighborhood.
Good God, yes. Imagine having to rub shoulders with the hoi polloi in Covent Garden. it doesn't bear thinking about. Thank you, Apple!
Score: 1 Votes (Like | Disagree)
Reason077 Avatar
97 months ago
What a beautiful picture. I’d love to live in such a pretty city.
It doesn’t smell as good as it looks. And lots of it doesn’t look like Knightsbridge!
Score: 1 Votes (Like | Disagree)

Popular Stories

apple store down 2026 iphone 18 pro

Apple Store Down Ahead of iPhone 18 Pro Pre-Orders

Friday September 11, 2026 11:30 pm PDT by
Apple's online store is down ahead of iPhone 18 Pro and iPhone 18 Pro Max pre-orders, which begin at 5:00 a.m. Pacific Time on Saturday, September 12. "We love that early energy," reads the Apple Store's message when visiting the U.S. website. "Almost ready for you. Pre-order begins at 5:00 a.m. PT. See you soon." Apple has been opening pre-orders at 5:00 a.m. Pacific Time for several years, ...
apple store down sept 2026

Apple Store Down Ahead of 'Surprise and Shine' iPhone 18 Pro Event

Wednesday September 9, 2026 4:20 am PDT by
Apple's online storefront has gone down ahead of the "Surprise and Shine" Apple event taking place later today, where several new products are expected to be announced. Apple is expected to announce new iPhone 18 Pro models and its all-new foldable iPhone Duo, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. The company could also announce the release dates of its next...
Apple Store Wallpaper Basic Apple Guy

Apple's Newest Store Features Three Design Changes

Monday September 14, 2026 1:23 pm PDT by
Apple Victoria Gardens in Rancho Cucamonga, California reopened on Saturday with three key design changes, which will continue to roll out to other new and renovated stores. MacRumors reader Katelyn H. attended the grand reopening and shared some photos of the renovations on LinkedIn. The store now has a Genius Bar again instead of a Video Wall, plus dedicated Apple Pickup and Today at Apple...