Apple has agreed to open a new 20,000-square-foot retail store in the heart of Knightsbridge, one of London's most luxurious shopping areas, according to local media.
Citing property sources, The Evening Standard reports that Apple has signed a deal with Chelsfield, the property asset manager overseeing a makeover of The Knightsbridge Estate, to secure retail lettings between high-end department stores Harrods and Harvey Nichols.
The transformation of The Estate as a whole is expected to deliver a mix of new "world-class" retail accommodation, including six flagship stores, 66,000 square feet of Grade A offices, 35 rental apartments around an internal courtyard garden, and a rooftop restaurant.
The landmark development is currently surrounded by a public artwork installation called "The Knights of Knightsbridge" to conceal construction.
Apple has five retail locations in the English capital, including flagship stores Regent Street and Covent Garden, which reopened late last year following a three-month renovation.