Apple has agreed to open a new 20,000-square-foot retail store in the heart of Knightsbridge, one of London's most luxurious shopping areas, according to local media.

knightsbridge estate london

Proposed development in Knightsbridge, London (Image via Chelsfield)

Citing property sources, The Evening Standard reports that Apple has signed a deal with Chelsfield, the property asset manager overseeing a makeover of The Knightsbridge Estate, to secure retail lettings between high-end department stores Harrods and Harvey Nichols.

The transformation of The Estate as a whole is expected to deliver a mix of new "world-class" retail accommodation, including six flagship stores, 66,000 square feet of Grade A offices, 35 rental apartments around an internal courtyard garden, and a rooftop restaurant.

The landmark development is currently surrounded by a public artwork installation called "The Knights of Knightsbridge" to conceal construction.

Apple has five retail locations in the English capital, including flagship stores Regent Street and Covent Garden, which reopened late last year following a three-month renovation.

(Thanks, Tobias!)

Top Rated Comments

FFR Avatar
36 months ago
Can't see the point of Apple stores (except as drop off points for repairs). Everything they sell is available online, delivered to your home. An Apple store in Knightsbridge is only going add further upwards pressure to Apple prices.
It’s a good thing that apple sees that point, hence the new apple store in knightsbridge.

Residents of Knightsbridge, Belgravia, Kensington and Chelsea would love to have an apple store in their neighborhood.
Score: 3 Votes (Like | Disagree)
SteveOfTheStow Avatar
36 months ago
Can't see the point of Apple stores (except as drop off points for repairs). Everything they sell is available online, delivered to your home. An Apple store in Knightsbridge is only going add further upwards pressure to Apple prices.
Eh? Did you miss the whole 'Today at Apple' strategy in the past few years? They don't just sell stuff anymore. There needs to be more of them to help facilitate education.

Edit: And I'd add that this Knightsbridge store is sorely needed. Covent Garden and Regent Street just don't have the capacity to serve this city - they're always too busy. Yes, there are Stores in the suburbs too, but they're not always as convenient. I live about 6 miles from Brent Cross but don't have a car, not unusual in London in 2019, and Stratford City (just as busy as the central ones, tbh) takes just as long to get to as Covent Garden for me.
Score: 2 Votes (Like | Disagree)
orbital~debris Avatar
36 months ago
Good news!

New Apple stores in the UK are always a good thing.
Score: 2 Votes (Like | Disagree)
Reason077 Avatar
36 months ago
Yep. Like in Melbourne. Where I’m from :(
I’m not from Melbourne. But I’m familiar with the city, and I think pretty much anyone could see that the proposed store in Federation Square was completely inappropriate.

We all love Apple stores, but they shouldn’t be allowed to get away with things that nobody else would just because they’re Apple!
Score: 2 Votes (Like | Disagree)
newyorksole Avatar
36 months ago
Very nice.

It’s too bad several other flagships were denied recently in other countries.
Score: 1 Votes (Like | Disagree)
-BigMac- Avatar
36 months ago
Very nice.

It’s too bad several other flagships were denied recently in other countries.
Yep. Like in Melbourne. Where I’m from :(
Score: 1 Votes (Like | Disagree)

Popular Stories

safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
iphone se 2020 top

iPhone SE With Larger 5.7-Inch Display May Launch in 2023, 'iPhone SE+ 5G' Also Rumored

Monday January 17, 2022 6:46 am PST by
Apple is planning to release a fourth-generation iPhone SE with a larger 5.7-inch display as early as 2023, according to display industry consultant Ross Young, who has proven to be a reliable source of information for future Apple products. The fourth-generation iPhone SE has until now been rumored to launch in 2024, but Young now says a 2023 release is looking more likely....
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...