Tim Cook 'Practicing for Hours' Ahead of Epic Games Testimony Expected This Week

So far, Apple CEO Tim Cook has taken a backseat in defending Apple as it faces a significant legal battle with Epic Games regarding the App Store. While the CEO has commented on the platform in the past, for the first time this week, ‌Tim Cook‌ will take center stage in his company's battle with ‌Epic Games‌.

timcookantitrust
Apple in March submitted its list of executives that will testify during the trial between Apple and ‌Epic Games‌ which began on May 3. ‌Epic Games‌, developers behind the hit-game Fortnite, are accusing the Cupertino tech giant of holding a monopoly and anti-competitive behavior surrounding the ‌App Store‌ and the distribution of apps on Apple devices.

Apple's Phil Schiller, a company fellow, and the senior vice president of software engineering, Craig Federighi, are two executives set to appear this week. In addition, the company's top chief is likely set to appear at the trial this week or early next week and has reportedly been preparing for the hearing with "hours of practice," according to The Wall Street Journal.

His testimony is likely to be the most detailed public discussion he will give on a subject that is likely to loom over Apple for years to come. Mr. Cook has been preparing for the trial, according to a person familiar with his effort. That has included hours of practice rounds from former prosecutors chosen by his legal team to simulate the witness stand.

Apple's former marketing chief Phil Schiller, now a company fellow, and Craig Federighi, head of software, are likely witnesses this week while Mr. Cook, who is scheduled to be on the stand for a total of 100 minutes, is expected toward the end of the week or early next week, as the trial in Oakland, Calif., looks to wrap up.

Cook is expected to defend the ‌App Store‌ by touting its economic success, and the entirely new industry it has created. Apple often promotes the success of the ‌App Store‌, saying the platform created 300,000 new jobs in the U.S. as the global health crisis was in full swing last year.

Cook is also likely to face questions regarding the ‌App Store‌'s 30% commission charge. To keep the ‌App Store‌ running, Apple takes a 30% cut from developers for in-app purchases. While the company has lowered the cut for developers making less than $1 million a year, many larger developers still argue that the "Apple tax" is unfair and that developers and users should have access to alternate means of purchasing in-app services and goods.

Apple's ‌App Store‌ policy requires that apps use its own in-app purchasing system. ‌Epic Games‌ attempted to skirt the policy in August of last year in its Fortnite game. Epic's violation of ‌App Store‌ guidelines led to the removal of the game from the App Store and marked the now nearly one-year-long legal battle.

Apple says that by requiring apps to use its own system, it can offer users a safer experience. ‌Tim Cook‌ himself has said that if third-party payment methods were to be allowed, the App Store would become a "flea market."

Top Rated Comments

Jason2000 Avatar
18 months ago

The ones who lies, needs to practice, to not get caught lying.
Hey Tim, this is not a Keynote btw. no way to impress with rhetoric,too.
Nothing wrong with preparing.
Score: 28 Votes (Like | Disagree)
djcerla Avatar
18 months ago

Good luck Tim. I'm expecting a passionate, albeit somewhat insincere, plea to protect Apple's App Store gravy train. There's a lot on the line here!
Good luck, indeed, albeit I expect a fully sincere plea to protect Apple’s iOS user experience.
Score: 15 Votes (Like | Disagree)
sirozha Avatar
18 months ago
Thank you, Your Honor. You are amazing, unprecedented, innovative, and magical.
Score: 15 Votes (Like | Disagree)
mjs916 Avatar
18 months ago
Prosecution: “We’d like to call Tim Cook to the stand.”

Tim Cook: “Good morning! Good morning!! I’ve got a GREAT explanation for why the App Store takes a 30% cut.

We’ve prepared a special testimony we think you’re going to love… and I’d like to show it to you… right now.”

*courtroom fades to black*
Score: 10 Votes (Like | Disagree)
Captain Trips Avatar
18 months ago

Nothing wrong with preparing.
Especially in a legal setting - it is the job of the opposing lawyer to trip you up and get you to answer things in a way that makes their client's case.

Nothing wrong with that, that is how legal proceedings go, at least in the USA. But to suggest someone is practicing only because they are a liar doesn't really match up to the reality of current legal matters (again, in the USA).

Seriously, this is just like responding to questions in an audit - people who are involved in audits are cautioned very strongly to be on point, only answer the auditor's questions, and don't provider information the auditor did not specifically ask for.
Score: 8 Votes (Like | Disagree)
easy4lif Avatar
18 months ago
Hold the line Tim. I and everyone else that bought apple DO NOT WANT ios to be turned into Android! ?
Score: 7 Votes (Like | Disagree)

Related Stories

fortnite apple logo 2

Epic Games Appeals Ruling in Apple Lawsuit, Claims Court Made Errors

Thursday January 20, 2022 10:29 am PST by
Epic Games today kicked off its appeal of the judge's decision in the Epic v. Apple lawsuit, filing an opening brief with the United States Court of Appeals for the Ninth Circuit. Both Apple and Epic Games have decided to appeal the original ruling as neither company was satisfied with the outcome. Epic Games wanted the court to force Apple to support third-party App Stores, which did not...
fortnite apple featured

Judge in Upcoming Epic v. Apple Trial to Limit In-Person Attendees

Friday March 26, 2021 1:21 pm PDT by
Apple and Epic Games lawyers are continuing to plan for their upcoming May 3 bench trial, and in a preparatory conference held today, the judge overseeing the case said that attendance will be limited due to the ongoing global health crisis (via Law360). U.S. District Judge Yvonne Gonzalez Rogers has been planning for an in-person trial because she believes that the case is significant...
roblox logo

Department of Justice Exploring Apple's Treatment of 'Roblox' Game in Antitrust Investigation

Monday December 6, 2021 12:46 pm PST by
The United States Justice Department is investigating Apple for antitrust issues, and Roblox is an area of interest for prosecutors attempting to put together a case, reports The Information. Investigators are looking for situations where Apple is unevenly enforcing rules for app developers, and Roblox is an area of interest because of the way the app works. Roblox is an online gaming...
app store blue banner epic 1

Epic Games CEO Renews Attack on Apple and Calls for Single, Universal App Store

Tuesday November 16, 2021 3:31 am PST by
Epic Games CEO Tim Sweeney has today renewed his attack on Apple and called for a single, universal app store that works across all platforms (via Bloomberg). Last year, Epic's popular game "Fortnite" became the subject of heated litigation with Apple and Google over the rate of commission on in-app purchases. After Epic broke App Store rules by implementing a direct payment option, the game ...
fortnite apple logo 2

Epic CEO: Judge's Decision 'Isn't a Win for Developers or for Consumers,' Fortnite Not Immediately Returning to App Store

Friday September 10, 2021 10:37 am PDT by
The year-long dispute between Epic Games and Apple reached a milestone with Yvonne Gonzalez Rogers delivering a middle-of-the road verdict that isn't quite what Epic Games or Apple wanted. Apple will not be required to support third-party app stores as Epic Games pushed for, but Apple will have to let developers offer "buttons, external links, or other calls to action" to direct customers to ...
app store blue banner epic 1

Epic Games Not Satisfied With Ruling in Case Against Apple, Files Appeal

Monday September 13, 2021 2:02 am PDT by
Epic Games has filed an appeal against the ruling in its case against Apple, further prolonging the already year-long legal battle between the two companies. The ruling, announced on Friday, sided with Apple on nine out of the ten counts that Epic Games had presented against the company. Epic, from the start, had alleged that Apple is anti-competitive and that it should open up its devices...
fortnite apple logo south korea feature 1

Epic Games Asks Apple to Restore Fortnite in South Korea Following Ban on In-App Purchase Requirement [Update]

Thursday September 9, 2021 5:00 pm PDT by
Epic Games today said that it has asked Apple to reinstate its Fortnite developer account because it intends to release Fortnite in South Korea. South Korea in late August passed a bill that bans Apple from requiring developers to use its in-app purchase system. The bill forces Apple (and Google) to let developers use third-party payment methods to make purchases. Epic Games now says that ...
app store blue banner

Judge Grills Tim Cook on App Store Policies as End of of Epic Games v. Apple Trial Approaches

Friday May 21, 2021 12:48 pm PDT by
Apple CEO Tim Cook testified in the Epic Games v. Apple trial today, and some of the final questioning by Judge Yvonne Gonzalez-Rogers did not appear to go in Apple's favor. She spent several minutes grilling Cook on Apple's App Store policies and some of the statements that he made. "You said you want to give users control, so what's the problem with allowing users to have a cheaper option...

Popular Stories

iOS 16

Apple Releases iOS 16.0.2 With Bug Fixes for iPhone 14 Pro Camera Vibration, Copy/Paste Issue and More

Thursday September 22, 2022 1:04 pm PDT by
Apple today released iOS 16.0.2, addressing a number of bugs that iPhone 14 owners have been experiencing since the new devices launched. iOS 16.0.2 comes two weeks after the launch of iOS 16, and it follows iOS 16.0.1, an update made available to iPhone 14 owners on launch day. The update is available for all iPhones that are capable of running iOS 16. The iOS 16.0.2 update can be...
apple watch series 7 aluminum colors yellowbg

Don't Want the Apple Watch Ultra or Series 8? Amazon Has Record Low Prices on Series 7 Models This Week

Friday September 23, 2022 6:56 am PDT by
The Apple Watch Series 8 and Apple Watch Ultra are now available to purchase, but if you aren't interested in these updates you can save a lot of money on Series 7 models right now on Amazon. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The best deals are on cellular...
Dynamic Island For Android Users Feature

Android App Copying iPhone 14 Pro's Dynamic Island Released on Play Store

Thursday September 22, 2022 7:57 am PDT by
A copycat version of the iPhone 14 Pro's Dynamic Island has arrived on Android's Google Play Store in the form of an app called "dynamicSpot." The app, still in beta, offers customers several different experiences at the top of their smartphones. In its current form, dynamicSpot offers playback control for songs, timers, battery status, and more features coming soon, according to the app's...
maxresdefault

Video Review: Four Days With the iPhone 14 Pro Max

Wednesday September 21, 2022 7:49 am PDT by
Apple on Friday released the new iPhone 14 models, and MacRumors videographer Dan picked one up on launch day. He's been using the iPhone 14 Pro Max non-stop since it came out, and over on the MacRumors YouTube channel, has shared his initial thoughts on the day-to-day experience with the latest iPhone. Subscribe to the MacRumors YouTube channel for more videos. Dan's mini review highlights...
14 vs 16 inch mbp m2 pro and max feature 1

New 14-Inch and 16-Inch MacBook Pros Reportedly Launching Later This Year

Friday September 23, 2022 7:08 am PDT by
Apple plans to release new MacBook Pro models in the fourth quarter of 2022, according to supply chain publication DigiTimes. The report does not mention specific models, but it very likely refers to the next-generation 14-inch and 16-inch MacBook Pros given that the 13-inch model was already updated earlier this year. There has been uncertainty surrounding the timing of new 14-inch and...
facebook meta

Meta Sued Over Tracking iPhone Users Despite Apple's Privacy Features

Thursday September 22, 2022 5:12 am PDT by
Meta is facing a new proposed class action lawsuit that accuses it of tracking and collecting the personal data of iPhone users, despite features and policies made by Apple which are meant to stop that same type of tracking. In August, it was revealed that with the Facebook and Instagram apps, Meta can track all of a user's key taps, keyboard inputs, and more, when using the in-app browser....
AirPods Max 2022 Colors

Ten Things AirPods Pro 2 Tell Us About AirPods Max 2

Saturday September 24, 2022 1:00 am PDT by
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max. Almost two years later, rumors...
new airpods pro ear tips

Apple Explains Why Second-Generation AirPods Pro Ear Tips Are Incompatible With Original AirPods Pro

Thursday September 22, 2022 3:12 pm PDT by
Apple today explained why the new silicone ear tips for the second-generation AirPods Pro are not officially compatible with the original AirPods Pro. In an updated support document, Apple said the original AirPods Pro ear tips have "noticeably denser mesh" than the second-generation ear tips. Apple did not provide any additional details, but the mesh density could result in acoustical...
AirPods Pro Second Generation 2 Pairing Feature 1

AirPods Pro 2 Engravings Appear in iOS During Pairing and Connecting

Friday September 23, 2022 9:40 am PDT by
Customers who personalize their second-generation AirPods Pro charging case with an engraving will now have that engraving reflected directly on iOS as they pair and connect their AirPods Pro. Apple allows customers to personalize their AirPods Pro charging case with a special engraving that can include select emojis and Memojis. Unlike before, starting with the second-generation AirPods...