Fortnite Introduces Direct Payment Option on iOS Despite Apple's App Store Review Guidelines [Updated]

Epic Games today announced that it has introduced a new direct payment option in the Fortnite app for iPhone and iPad, allowing players to purchase 1000 V-Bucks for $7.99 rather than $9.99 through Apple's in-app purchase mechanism.

fortnite direct payment ios
It is unclear how Epic Games is managing to offer this option, as Apple's App Store Review Guidelines indicate that apps offering in-game currencies must use Apple's in-app purchase mechanism. Apps are also not allowed to include buttons, links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase:

3.1.1 In-App Purchase:
- If you want to unlock features or functionality within your app, (by way of example: subscriptions, in-game currencies, game levels, access to premium content, or unlocking a full version), you must use in-app purchase. Apps may not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality markers, QR codes, etc. Apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase.

The direct payment option is available in the United States, Canada, Australia, France, Germany, Spain, the United Kingdom, and many other countries.

In a FAQ, Epic Games described Apple's and Google's 30 percent commission on in-app purchases as "exorbitant," leading it to introduce this alternate payment system so that it can offer the same permanent discount of up to 20 percent on V-Bucks that it is now offering to players on the PlayStation 4, Xbox One, Nintendo Switch, Mac, and PC.

Epic Games notes that apps that offer real-life goods and services like Uber and StubHub are not required to use Apple's in-app purchase mechanism, and it believes that Fortnite is entitled to receive this same treatment:

Thousands of apps on the App Store approved by Apple accept direct payments, including commonly used apps like Amazon, Grubhub, Nike SNKRS, Best Buy, DoorDash, Fandango, McDonalds, Uber, Lyft, and StubHub. We think all developers should be free to support direct payments in all apps. In operating Fortnite on open platforms and operating the Epic Games Store, Epic has processed over $1,600,000,000 of direct payments successfully, and uses industry trusted encryption and security measures to protect customer transactions.

Clearly Apple and Google acknowledge that third party payment services are safe and acceptable for goods and services. Epic direct payment simply offers players the same kinds of payment options as these other apps.

The move will certainly add fuel to the fire as the App Store faces anti-trust scrutiny in both the United States and Europe.

Update: Fortnite is no longer available on the App Store as of Thursday afternoon.

Popular Stories

CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
tvOS 18 Thumb 1

Apple Releases tvOS 18.4.1

Wednesday April 16, 2025 10:04 am PDT by
Apple today released tvOS 18.4.1, a minor update to the tvOS 18 operating system that came out last September. tvOS 18.4.1 comes two weeks after Apple released tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.4.1 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software....
iPhone Security Feature 25

Five iPhone Security Features You Should Be Using

Wednesday April 16, 2025 4:15 pm PDT by
Apple has quite a few security features that it's added to iPhones, iPads, and Macs over the years. Now more than ever, it's important to make sure you're taking advantage of the built-in security tools that are available to keep yourself and your data safe, so we've rounded up a list of the most important options. If you don't already have these enabled, you might want to consider turning...
vision air cable

Images of Apple 'Vision Air' Power Cable Emerge Online

Thursday April 17, 2025 5:55 am PDT by
More images of a redesigned power cable allegedly for a future Apple "Vision Air" headset were today shared online by the prototype collector and leaker known as "Kosutami." Yesterday, the leaker explained that the Apple "Vision Air" will feature a thinner design and switch the battery enclosure and several of its internal structures to titanium to reduce the device's overall weight. Most of ...

Top Rated Comments

!!! Avatar
61 months ago
Oh boy. I hope Fortnite/Epic gets permanently banned from the App Store because of this. I've had enough of Tim Sweeney's constant whining about Apple's "monopoly" while he's actually trying to monopolize the PC gaming store market (and he's completely ignoring Sony/Xbox, who take the same 30% cut).
Score: 32 Votes (Like | Disagree)
sfwalter Avatar
61 months ago
Remember its a level playing field for all developers. Except for the developers, Apple wants to cater to.
Score: 28 Votes (Like | Disagree)
foobarbaz Avatar
61 months ago

It is unclear how Epic Games is managing to offer this option
Easy. It's a server side screen and it didn't appear in app review.

They're trying to leverage the current public scrutiny of the store and the size of their user base to openly challenge Apple's policies.
Score: 25 Votes (Like | Disagree)
cmaier Avatar
61 months ago
This won’t end well.
Score: 22 Votes (Like | Disagree)
ruka.snow Avatar
61 months ago
Looks like a stunt to get people on their side when the inevitable happens and Apple kicks them out.
Score: 20 Votes (Like | Disagree)
TantalizedMind Avatar
61 months ago
C’MON X-Cloud!!!!!! X-Cloud X-Cloud X-Cloud!!!!!!!!!
Score: 19 Votes (Like | Disagree)