Apple to Invest $3.6 Billion in Kia Motors for Apple Car Production

Apple is rumored to be planning to invest 4 trillion won ($3.6 billion) in Kia Motors as part of a planned manufacturing partnership between the two companies, according to Korean site DongA Ilbo (via Bloomberg).

Apple car wheel icon feature triad
Apple and Kia (an affiliate of Hyundai) are said to be establishing a production relationship that will see Kia build Apple Cars at its U.S. facility located in Georgia.

Apple could sign a deal with Kia as soon as February 17, with the aim of introducing Apple Cars in 2024, though that release timeline is earlier than some prior launch estimates. Apple and Kia are aiming to produce 100,000 vehicles per year when manufacturing kicks off.

There have been multiple reports of a partnership between Apple and Hyundai, and prior reports have suggested that Hyundai's Kia brand will handle manufacturing. Earlier in January, Korea IT News also said that electric vehicles manufactured by Apple would likely be made at Kia's Georgia factory.

When rumors of talks between Hyundai and Apple first hit, Hyundai confirmed that it was holding discussions with Apple, but later revised the statement and eliminated the Apple mention.

Apple analyst Ming-Chi Kuo said today that Apple is planning to collaborate with Hyundai and will use Hyundai's E-GMP battery electric vehicle platform for its first vehicle chassis in addition to using the Kia factory for U.S. production. Kuo believes an Apple Car will come in 2025 "at the earliest" but Apple is already on a tight schedule if it wants to meet that deadline, so a launch could be pushed back further.

Related Roundup: Apple Car

Top Rated Comments

steve09090 Avatar
13 months ago

Nothing says 'this is our first attempt' like Kia.

Maybe I am being harsh. Is Kia a premium vehicle now? Last I checked speakers were options.
Mercedes in Germany & Jeep in the USA are rated well below Kia (in top position) in reliability.

Hyundai's Genesis is rated the highest of any luxury car for reliability. And of course, Hyundai own Kia. So I reckon Apple are in pretty good hands.

Edit: Genesis was rated best premium brand for the last 4 years!

https://www.carsguide.com.au/car-news/kia-the-best-quality-new-car-brand-in-2020-study-as-tesla-debuts-in-last-place-unofficially

Double Edit: Here is the actual report: https://www.jdpower.com/sites/default/files/file/2020-06/2020070%20U.S.%20IQS.pdf
Score: 25 Votes (Like | Disagree)
soa Avatar
13 months ago
Hopefully kia just handles the production and apple designs the whole car instead of ripping one off of the kia lineup.
Score: 11 Votes (Like | Disagree)
Scoob Redux Avatar
13 months ago

Nothing says 'this is our first attempt' like Kia.

Maybe I am being harsh. Is Kia a premium vehicle now? Last I checked speakers were options.
While my personal cars are Porsche and Tesla, I rent a lot of cars when I travel for work and I love Kia. I always choose them when possible over the alternatives in their categories. Fit and finish as well as features are excellent. This isn't Kia of the old days :)
Score: 11 Votes (Like | Disagree)
filmantopia Avatar
13 months ago

I still can’t see Apple making a car. Just seems like an investor pipe dream.
Always there are comments like this as rumors brew for a new Apple flagship product. It takes some imagination but it's not hard at all to see Apple doing it.
Score: 10 Votes (Like | Disagree)
Bistroengine Avatar
13 months ago

Mercedes in Germany & Jeep in the USA are rated well below Kia (in top position) in reliability.

Hyundai's Genesis is rated the highest of any luxury car for reliability. And of course, Hyundai own Kia. So I reckon Apple are in pretty good hands.

Edit: Genesis was rated best premium brand for the last 4 years!

https://www.carsguide.com.au/car-news/kia-the-best-quality-new-car-brand-in-2020-study-as-tesla-debuts-in-last-place-unofficially

Double Edit: Here is the actual report: https://www.jdpower.com/sites/default/files/file/2020-06/2020070 U.S. IQS.pdf ('https://www.jdpower.com/sites/default/files/file/2020-06/2020070%20U.S.%20IQS.pdf')
My boss just bought a new 2021 Genesis GV80. Hot damn it’s a nice looking SUV! It’s got crazy luxury features all over the place inside too.
Score: 10 Votes (Like | Disagree)
Bistroengine Avatar
13 months ago
I still can’t see Apple making a car. Just seems like an investor pipe dream.

I will add, after thinking about it for a bit, I CAN see Apple licensing an advanced version of CarPlay with assisted driving and Apple Maps tied closely together. Take it a step further and the system may even have some type of Augmented Reality heads up display in the windshield also. Also thinking smart phone unlocking and digital car keys would be part of the system as well. Apple's investment with KIA may be to have them build one of the first cars with this advanced CarPlay system built right in. It will still be branded a KIA vehicle but probably advertised with 'Apple Smart Drive' or whatever it ends up being called.
Score: 8 Votes (Like | Disagree)

Related Stories

Apple car wheel icon feature purple

Apple Pauses Electric Car Talks With Hyundai and Kia

Friday February 5, 2021 2:02 pm PST by
Multiple rumors over the course of the last week have suggested that Apple has been discussing Apple car manufacturing with Hyundai and Hyundai affiliate Kia, but those talks have paused recently, reports Bloomberg. Apple has also been discussing its Apple Car plans with other automobile manufacturers, so despite rumors suggesting Apple is considering a deal with Hyundai/Kia, Apple could...
Apple car wheel icon feature yellow

First Apple Car to Be Fully Autonomous and Designed to Operate Without a Driver

Wednesday February 3, 2021 3:38 pm PST by
The first Apple Car that's released will not be designed to operate with a driver, according to a report from CNBC that cites multiple unnamed sources with knowledge of Apple's plans. "These will be autonomous, electric vehicles designed to operate without a driver and focused on the last mile," said one of the people. CNBC speculates that the initial Apple Cars could be designed for food...
Apple and Hyundai feature

Hyundai Executives Said to Be 'Divided' Over Prospect of Apple Car Partnership

Friday January 29, 2021 2:59 am PST by
Rumors that Apple is in negotiations with Hyundai about developing an Apple Car have been in the air over the last few weeks, and a new Reuters report today provides further details on the state of play between the two companies. According to the report, the outlook for a deal has dimmed because Hyundai executives are divided over the prospect of working with Apple. Hyundai's main concern is ...
Apple car wheel icon feature triad

Apple Could Use Contract Manufacturers Like Foxconn or Magna for Apple Car Assembly

Thursday March 11, 2021 2:27 am PST by
Amid rumors that Apple is working on an Apple-branded car that will come out in the next decade, Bloomberg's Mark Gurman has published an article about Apple's troubled search for an existing automaker partner to build the vehicle, and how the company's more traditional approach to launching new products could better work in its favor. Reports first surfaced in January suggesting that Apple...
Apple car wheel icon feature purple

BMW CFO on Apple Car: 'Competition is a Wonderful Thing'

Monday March 8, 2021 4:27 pm PST by
Amid rumors that Apple is working on an Apple-branded car that will come out in the next decade, BMW Chief Financial Officer Nicolas Peter today told Bloomberg that he's not concerned about the threat of an Apple vehicle. "I sleep very peacefully," said Peter when Bloomberg asked for his opinion on Apple entering the car market. "Competition is a wonderful thing - it helps motivate the...
csm hyundai ev platform apple car

Kuo: Apple Car to Use Hyundai's E-GMP Battery Electric Platform, General Motors Partnership Also Possible

Tuesday February 2, 2021 1:26 am PST by
Apple will collaborate with Hyundai on its first Apple Car model, and if things go well, Apple could work with General Motors and European manufacturer PSA for subsequent models or in other markets, according to noted Apple analyst Ming-Chi Kuo. In his latest TF Securities investor note, seen by MacRumors, Kuo corroborates recent reports of a potential Apple Car partnership with Hyundai and...
Apple and Hyundai feature teal

Hyundai and Kia Now Say They Aren't in Discussions to Develop Apple Car

Sunday February 7, 2021 7:11 pm PST by
Following weeks of rampant Apple Car rumors, Hyundai and its subsidiary Kia today said they are not (or at least no longer) in discussions with Apple to co-operate on development of a self-driving electric vehicle, according to Bloomberg. Hyundai last month confirmed that Apple was in discussions with a variety of global automakers, including Hyundai. However, the automaker walked back the...
Apple and Hyundai feature

Apple and Hyundai to Sign Apple Car Deal by March With Production Beginning in 2024

Sunday January 10, 2021 11:22 am PST by
Apple and Hyundai will reach a partnership agreement for the upcoming Apple Car by March, according to a new report shared by Reuters, citing Korea IT News. Before being revised, the Korea IT News report said that the companies may either manufacture the electric vehicles at a Georgia factory owned by Kia Motors, a Hyundai Motor Group affiliate, or invest in a new facility in the United...

Popular Stories

airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
iphone 13 earpods

Apple to Stop Including EarPods With Every iPhone Sold in France From Next Week

Friday January 21, 2022 3:21 am PST by
Apple will no longer include EarPods with every iPhone sold in France, starting on January 24, according to a notice posted by a French carrier (via iGeneration). Apple was previously required to include EarPods in the box with the iPhone due to a French law that required every smartphone sold in the country to come with a "handsfree kit," but the law has now been changed in favor of reducing the ...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how the company strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Max), an updated low-end MacBook Pro, a ...
apple watch series 7 aluminum colors yellowbg

Apple Watch Charging Bug Fixed in watchOS 8.4 Release Candidate

Thursday January 20, 2022 4:01 pm PST by
The watchOS 8.4 release candidate that was seeded to developers and beta testers this morning addresses an ongoing bug that could cause some Apple Watch chargers not to work properly with the Apple Watch. Back in December, we reported on a growing number of charging issues that Apple Watch Series 7 owners were facing. Since watchOS 8.3, there have been a number of complaints about...
safari icon blue banner

macOS Monterey 12.2 and iOS 15.3 Release Candidates Fix Safari Bug That Leaks Browsing Activity

Thursday January 20, 2022 1:30 pm PST by
The macOS Monterey 12.2 and iOS 15.3 release candidates that came out today appear to address a Safari bug that could cause your recent browsing history and details about your identity to be leaked to malicious entities. As shared last week by browser fingerprinting service FingerprintJS, there is an issue with the WebKit implementation of the IndexedDB JavaScript API. Any website that uses...
apple college discounts

Apple Walks Back UNiDAYS Verification Requirement for U.S. Education Store

Friday January 21, 2022 12:43 pm PST by
Earlier this week, Apple began requiring that customers taking advantage of educational discounts in the United States verify their status as a teacher, student, or school staff member through UNiDAYS. The requirement was a major change as Apple had never asked customers to go through a verification process in the United States before, and now, just three days after verification was added,...