Samsung's $30 SmartTags Beat AirTags to Launch

Alongside new flagship smartphones, Samsung today announced the launch of its Galaxy SmartTags, item trackers that seem to be similar in design and functionality to Apple's long-rumored AirTags that have yet to launch.


Design wise, the Galaxy SmartTags have a squircle shape with a small cutout at the top that's designed to accommodate a key ring or strap for attaching it to various items. The SmartTags measure in at 1.54 inches x 1.54 inches x 0.39 inches. Apple's ‌AirTags‌ are rumored to be round in shape, but we don't yet know for sure what they'll look like.

The Galaxy SmartTags are Bluetooth-enabled (using Bluetooth LE 5.0) and can connect to a smartphone to relay an item's position. Samsung is not using the more advanced Ultra Wideband technology that allows for more precise positioning information to be relayed, instead relying solely on Bluetooth. It's not entirely clear why Samsung hasn't adopted UWB for the SmartTags, because it is a feature built into newer Samsung smartphones, but Samsung does have plans for a UWB version called SmartTag+ later this year.

samsung galaxy smarttag
Apple's ‌AirTags‌ will feature Ultra Wideband technology that works with the U1 chip in the iPhone 11 and iPhone 12 models for more accurate tracking and to enable a rumored augmented reality item location function.

samsung smarttag luggage
SmartTags can be located in Samsung's "SmartThings Find" app, which will show the location of the tag if it is in Bluetooth range, or if it isn't, the last location. There's a ring button that can be tapped to make it easier to locate a close-by item using sound, and a map for finding items that are lost further away.

Samsung has a "Galaxy Find Network" that uses other people's Galaxy devices to locate lost items, which is similar to how ‌AirTags‌ will work. ‌AirTags‌ will be able to be located alongside iOS devices using the Find My app. Apple in iOS 13 added a Find My feature that lets lost devices be tracked even without a cellular connection by leveraging devices owned by other people, and this is also expected to work for the ‌AirTags‌.

samsung smarttag app keys
With the SmartTags from Samsung, nearby Galaxy devices can scan the tag and then send info on location to the item's owner, with the app also providing a history of the locations where the SmartTag has been spotted for tracking purposes.

samsung smarttags app tracking
The SmartTags will also have smart home capabilities, which is not yet something we've heard rumored for the ‌AirTags‌. SmartTags are able to control Internet of Things devices, allowing for smart home automations that can be activated when a button on the SmartTag is pressed. So, for example, if you have a SmartTag on your keys and arrive home, you can press the button to turn on all the lights inside.

samsung smarttags app home
SmartTags have a replaceable CR2032 battery, and there's been mixed information on what we'll see from Apple in terms of battery. The ‌AirTags‌ could have a replaceable battery, but some rumors have suggested they'll be rechargeable.

Samsung told The Verge that the SmartTags are only designed to work with Samsung Galaxy devices and are not compatible with other Android phones or iPhones.

Samsung is selling the SmartTags individually or in a two-pack, with a single tag priced at $30. We don't yet have any pricing data on ‌AirTags‌, but it's quite likely that Apple will want pricing to be competitive with other item tracking tags on the market like the SmartTag from Samsung.

SmartTags can be pre-ordered from Samsung as of today and will start shipping out by January 27.

Top Rated Comments

az431 Avatar
2 days ago at 11:29 am


whenever someone says "Samsung doesn't copy Apple", just point them to this and a bunch of other examples in the past.

Samsung copies Apple. Plain and simple.

Technically, it would be Apple and Samsung copying Tile.
Score: 61 Votes (Like | Disagree)
busyscott Avatar
2 days ago at 11:32 am
I'd die pretty happy if I never heard the word squircle again...
Score: 28 Votes (Like | Disagree)
Pakaku Avatar
2 days ago at 11:31 am


It's not entirely clear why Samsung hasn't adopted UWB for the SmartTags, because it is a feature built into ('https://insights.samsung.com/2020/08/21/what-is-ultra-wideband-and-how-does-it-work/') newer Samsung smartphones, but Samsung does have plans for a UWB version called SmartTag+ later this year.

Sounds to me that these tags, in the hopes of beating Apple to the market, are a rushed product
Score: 27 Votes (Like | Disagree)
farewelwilliams Avatar
2 days ago at 11:25 am
whenever someone says "Samsung doesn't copy Apple", just point them to this and a bunch of other examples in the past.

Samsung copies Apple. Plain and simple.
Score: 25 Votes (Like | Disagree)
xnu Avatar
2 days ago at 11:30 am
If AirTags are not $50 each, I will be disappointed.
Score: 18 Votes (Like | Disagree)
NightFox Avatar
2 days ago at 11:31 am


whenever someone says "Samsung doesn't copy Apple", just point them to this and a bunch of other examples in the past.

Samsung copies Apple. Plain and simple.

Which released Apple product have Samsung copied here? For all we know, Samsung may have started developing these long before Apple, but the bottom line is they beat Apple to market with them.
Score: 17 Votes (Like | Disagree)

Top Stories

16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
prototype iphone 12 pro

Prototype iPhone 12 Pro Shown Off in Photos

Wednesday January 13, 2021 3:39 pm PST by
Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We've seen SwitchBoard on prototype devices before, as Apple uses it to test new features. Zompetti's prototype...
find my app safari post

Safari Allows Users to Enable Hidden 'Items' Tab in 'Find My' App Ahead of AirTags Launch

Wednesday January 13, 2021 5:45 am PST by
As seen in screenshots obtained by MacRumors in 2019, Apple's long-rumored AirTags items trackers are expected to be managed through the Find My app on iPhone, iPad, and Mac. Now, any user can get an early look at this tab. MacRumors reader David Chu today alerted us that the hidden "Items" tab in the Find My app can be enabled on an iPhone or iPad by typing in the link findmy://items in...
pioneer carplay wc5700nex

The Best Apple-Related Accessories at CES 2021

Wednesday January 13, 2021 1:16 pm PST by
CES 2021 is taking place digitally this year, and it hasn't been as exciting as in past years because many vendors have opted out. That said, some companies are still showing off some interesting Apple-related accessories that are coming out this year and that will be of interest to Mac, iPad, and iPhone users. Subscribe to the MacRumors YouTube channel for more videos. Pioneer Wireless...
Hue module dimmer switch

Philips Hue Announces New Wall Switch Module, Dimmer Switch, and Outdoor Light Bar

Thursday January 14, 2021 3:11 am PST by
Philips Hue has announced a new wireless dimmer switch module that lets Hue bridge owners directly control the smart lighting from their standard wall switches. The new Philips Hue wall switch module is the ideal addition to any Philips Hue set up. Installed behind existing light switches, it allows users to turn their existing switch into a smart switch and ensures their smart lighting is...
macbook pro 16 inch thunderbolt

Bloomberg: Next-Generation MacBook Pro to Offer Improved Displays, Faster Charging Over MagSafe

Thursday January 14, 2021 11:36 pm PST by
Following today's report from analyst Ming-Chi Kuo outlining major changes for the next-generation MacBook Pro models coming in the third quarter of this year, Bloomberg's Mark Gurman has weighed in with his own report corroborating some of the details but seemingly differing a bit on others. First, Gurman shares more details on the return of MagSafe charging to the MacBook Pro, indicating...
cook cbs this morning

CBS This Morning: Apple to Make 'Big Announcement' Tomorrow Morning

Tuesday January 12, 2021 8:46 am PST by
CBS This Morning today shared a short clip of an upcoming interview with Apple CEO Tim Cook in which addressing last week's events at the U.S. Capitol, with Cook saying "it's key that people be held accountable for it." Following the clip, Gayle King of CBS noted that the interview with Cook was not specifically arranged to address the current controversy over Parler and other repercussions, ...
iOS 14

Apple Seeds Second Betas of iOS 14.4 and iPadOS 14.4 to Developers [Update: Public Beta Available]

Wednesday January 13, 2021 10:03 am PST by
Apple today seeded the second betas of upcoming iOS 14.4 and iPadOS 14.4 updates to developers for testing purposes, with the new betas coming a month after Apple released the first betas. iOS 14.4 and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. Paired with the HomePod 14.4 beta that is...
caldigit thunderbolt 4 dock featured

CalDigit Introduces USB-C Dock With 10 Ports and Up to 94W Charging for Macs [Updated]

Wednesday January 13, 2021 9:16 am PST by
CalDigit today unveiled a new Thunderbolt 4 dock with a wide selection of connectivity options, including three USB-A ports, one USB-C port, two HDMI 2.0 ports, a Gigabit Ethernet port, an SD card slot, and a 3.5mm headphone jack. The dock also has a Thunderbolt 4 port that allows it to be connected to a Mac with a single cable, with up to 94W of pass-through charging for the latest MacBook...