Apple Shares New 'Make Movies Like the Movies' iPhone 12 Pro Ad Highlighting Dolby Vision Recording

Apple today shared a new ad that's meant to highlight the Dolby Vision HDR video capture, editing, and playback available on the new iPhone 12 Pro and 12 Pro Max.


The video features a series of people using their ‌iPhone‌ 12 Pro devices to capture video content with a variety of camera rigs and equipment to simulate different angles while getting creative, movie-like video shots. "The only camera to shoot in Dolby Vision," reads the video's tagline.

Both the ‌iPhone‌ 12 Pro and iPhone 12 Pro Max support Dolby Vision HDR video recording at up to 60 frames per second, while the ‌iPhone‌ 12 and 12 mini support the feature at up to 30 frames per second.

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Top Rated Comments

citysnaps Avatar
49 months ago
Excellent. Shows the potential of imagination, creativity, and drive.
Score: 15 Votes (Like | Disagree)
citysnaps Avatar
49 months ago

Why not use a dedicated camera?
I have plenty of dedicated cameras. For the last five years I choose to shoot exclusively with my phone. I suspect others may feel similarly.
Score: 15 Votes (Like | Disagree)
MattXDA Avatar
49 months ago
Shame that they don’t actually play in Dolby Vision when using AirPlay to my 2020 LG CX OLED. Don’t see how I’m meant to watch them
Score: 13 Votes (Like | Disagree)
bernoulli Avatar
49 months ago
I am not editing a 4k video on a 6inch screen
Score: 10 Votes (Like | Disagree)
Joniz Avatar
49 months ago

Most won't, but it's kind of cool that you can edit 4K 60fps 10-bit Dolby Vision on your phone. Makes me wonder what these things will be capable of in only 5 years.
Probably capture & edit some amazing footage of people fighting for survival in the post-apocalyptic world.
Score: 9 Votes (Like | Disagree)
wingnut8 Avatar
49 months ago

Not to get cynical immediately, but two questions
1. Was this ad shot completely on an iphone 12? (be cool if it was but doubtful)
2. If you've got a buget for mics, light rigs, miniatures, horses, do yourself a favor and pick up a used EOS or A7iii, even a gopro for under $1k.

I mean, I get the ad, gonna get some peeps into filmmaking but still...
An iPhone is superior to a GoPro IMO
Score: 7 Votes (Like | Disagree)