Apple Shares New 'Make Movies Like the Movies' iPhone 12 Pro Ad Highlighting Dolby Vision Recording - MacRumors
Skip to Content

Apple Shares New 'Make Movies Like the Movies' iPhone 12 Pro Ad Highlighting Dolby Vision Recording

Apple today shared a new ad that's meant to highlight the Dolby Vision HDR video capture, editing, and playback available on the new iPhone 12 Pro and 12 Pro Max.


The video features a series of people using their iPhone 12 Pro devices to capture video content with a variety of camera rigs and equipment to simulate different angles while getting creative, movie-like video shots. "The only camera to shoot in Dolby Vision," reads the video's tagline.

Both the iPhone 12 Pro and iPhone 12 Pro Max support Dolby Vision HDR video recording at up to 60 frames per second, while the iPhone 12 and 12 mini support the feature at up to 30 frames per second.

Popular Stories

Switch to Safari

Apple Explains Why Chrome Users Should 'Switch to Safari'

Tuesday October 13, 2026 5:29 am PDT by
Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac. "Safari is a more powerful and private browser than Chrome," says Apple. Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...
apple watch survival video

Apple Shares New Apple Watch Survival Stories

Tuesday October 27, 2026 4:20 pm PDT by
Apple today continued with its "True Apple Watch Story" series, featuring two more people who credit the Apple Watch with saving their lives. In the first video, Morgan tells the story of how her Apple Watch woke her up with high heart rate alerts. She ended up having a kidney infection and was going into septic shock. The second video features a man named Josh, who used the Apple...
apple card apple ad

Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad

Friday November 6, 2026 9:22 am PST by
Apple today shared a new Apple Card ad highlighting how quick it is to apply, get approved, and make purchases. In the spot, a therapist is listening to a patient drone on when a cheap flight pops up on her iPhone. Her wallet is across the room and she can't get up to grab it, so she opens up the iPhone Wallet app, applies for an Apple Card, and is able to purchase a flight within a couple...

Top Rated Comments

79 months ago

Why not use a dedicated camera?
I have plenty of dedicated cameras. For the last five years I choose to shoot exclusively with my phone. I suspect others may feel similarly.
Score: 15 Votes (Like | Disagree)
79 months ago
Excellent. Shows the potential of imagination, creativity, and drive.
Score: 15 Votes (Like | Disagree)
79 months ago
Shame that they don’t actually play in Dolby Vision when using AirPlay to my 2020 LG CX OLED. Don’t see how I’m meant to watch them
Score: 13 Votes (Like | Disagree)
79 months ago
I am not editing a 4k video on a 6inch screen
Score: 10 Votes (Like | Disagree)
79 months ago

Most won't, but it's kind of cool that you can edit 4K 60fps 10-bit Dolby Vision on your phone. Makes me wonder what these things will be capable of in only 5 years.
Probably capture & edit some amazing footage of people fighting for survival in the post-apocalyptic world.
Score: 9 Votes (Like | Disagree)
79 months ago

I really liked that they weren’t using super expensive equipment or lenses attached to make the video they were shooting. Was kinda like, I can do that, too! LOL. Cute video all in all.
Exactly! So many people get caught up in lusting after the best gear. And really, it's about imagination and vision, which can often be realized with less, with a bit of thought.
Score: 7 Votes (Like | Disagree)
Latest Stories
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
10 hours ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
10 hours ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
17 hours ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
1 day ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
1 day ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
1 day ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
1 day ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
2 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
2 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
2 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
2 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
2 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
2 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
3 days ago
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
3 days ago