Apple Shares New 'Make Movies Like the Movies' iPhone 12 Pro Ad Highlighting Dolby Vision Recording - MacRumors
Skip to Content

Apple Shares New 'Make Movies Like the Movies' iPhone 12 Pro Ad Highlighting Dolby Vision Recording

Apple today shared a new ad that's meant to highlight the Dolby Vision HDR video capture, editing, and playback available on the new iPhone 12 Pro and 12 Pro Max.


The video features a series of people using their iPhone 12 Pro devices to capture video content with a variety of camera rigs and equipment to simulate different angles while getting creative, movie-like video shots. "The only camera to shoot in Dolby Vision," reads the video's tagline.

Both the iPhone 12 Pro and iPhone 12 Pro Max support Dolby Vision HDR video recording at up to 60 frames per second, while the iPhone 12 and 12 mini support the feature at up to 30 frames per second.

Popular Stories

apple watch rescue

Apple Shares Apple Watch SOS Success Story

Tuesday July 21, 2026 9:26 am PDT by
Apple today highlighted the SOS feature in the Apple Watch, publishing a short video featuring a man named Phil, who crashed while mountain biking. Phil was biking with his two young children when he had an accident and was knocked unconscious. His Apple Watch detected the fall, calling emergency services and alerting his wife. He ended up breaking his collarbone and seven ribs, but was...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date

Thursday July 30, 2026 6:12 am PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Next Month With These 12 New Features

Sunday August 2, 2026 7:21 pm PDT by
It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max should be launching next month. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...

Top Rated Comments

75 months ago

Why not use a dedicated camera?
I have plenty of dedicated cameras. For the last five years I choose to shoot exclusively with my phone. I suspect others may feel similarly.
Score: 15 Votes (Like | Disagree)
75 months ago
Excellent. Shows the potential of imagination, creativity, and drive.
Score: 15 Votes (Like | Disagree)
75 months ago
Shame that they don’t actually play in Dolby Vision when using AirPlay to my 2020 LG CX OLED. Don’t see how I’m meant to watch them
Score: 13 Votes (Like | Disagree)
75 months ago
I am not editing a 4k video on a 6inch screen
Score: 10 Votes (Like | Disagree)
75 months ago

Most won't, but it's kind of cool that you can edit 4K 60fps 10-bit Dolby Vision on your phone. Makes me wonder what these things will be capable of in only 5 years.
Probably capture & edit some amazing footage of people fighting for survival in the post-apocalyptic world.
Score: 9 Votes (Like | Disagree)
75 months ago

I really liked that they weren’t using super expensive equipment or lenses attached to make the video they were shooting. Was kinda like, I can do that, too! LOL. Cute video all in all.
Exactly! So many people get caught up in lusting after the best gear. And really, it's about imagination and vision, which can often be realized with less, with a bit of thought.
Score: 7 Votes (Like | Disagree)