Apple Shares New 'Make Movies Like the Movies' iPhone 12 Pro Ad Highlighting Dolby Vision Recording
Apple today shared a new ad that's meant to highlight the Dolby Vision HDR video capture, editing, and playback available on the new iPhone 12 Pro and 12 Pro Max.
The video features a series of people using their iPhone 12 Pro devices to capture video content with a variety of camera rigs and equipment to simulate different angles while getting creative, movie-like video shots. "The only camera to shoot in Dolby Vision," reads the video's tagline.
Both the iPhone 12 Pro and iPhone 12 Pro Max support Dolby Vision HDR video recording at up to 60 frames per second, while the iPhone 12 and 12 mini support the feature at up to 30 frames per second.
Popular Stories
Wednesday September 2, 2026 10:25 am PDT by
Juli CloverApple today shared a short video featuring an Apple Watch user named Amanda who says her device saved her life.
In 2024, Amanda began receiving alerts about an abnormal heart rate. Her watch alerted her about changes to her resting heart rate and her overnight vitals, prompting her to visit her doctor.
She ended up being diagnosed with acute myeloid leukemia, an aggressive cancer. After...
Apple is promoting the iPhone 18 Pro with a new Shot on iPhone ad featuring Blackpink member ROSÉ's latest music video. The video for the song "new trick" was filmed using the iPhone 18 Pro.
Apple's video shows some of the footage as well as a behind-the-scenes look at some of the filming equipment. Many of Apple's Shot on iPhone videos pair the iPhone with high-end filming rigs for...
The One Club for Creativity, a U.S. non-profit organization that promotes excellence in advertising and design, today announced that Apple has been selected as the first brand to be inducted into its newly established "Brand Hall of Fame."
Apple's most famous ads include its iconic "1984" Super Bowl commercial for the original Macintosh, the "Think Different" campaign from the late 1990s, the...
![Apple Watch Ultra 3 Drops to Record Low $599.97 on Amazon [Updated]](https://images.macrumors.com/t/99z85mg_XjeuFDPW3me6tOe0oOw=/112x112/article-new/2026/09/apple-watch-ultra-3-new.jpeg)
