Apple plans to debut interest-free payment plan options for customers who purchase iPads, AirPods, Macs, and more using Apple Card, allowing them to pay for purchases over several months.
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According to Bloomberg, Apple will roll out the Apple Card feature in the coming weeks, with customers given up to 12 months to pay for their products before interest is due.
The 12 month plan will be available for iPads, Macs, the Apple Pencil, iPad keyboards, and the Pro Display XDR, while six month payment plans will be offered for AirPods, Apple TV, and HomePod.
Customers will be able to make payments through the Wallet app, with charges added each month to their Apple Card bills.
Apple rolled out a 24-month interest free iPhone installment plan for Apple Card users back in December, which lets customers purchase an iPhone with the Apple Card and pay over the course of 24 months.
The new device payment plans will work in the same way. Customers will get three percent Daily Cash back for their purchases, and the plans will be compatible with Apple's educational discounts.
During Apple's most recent earnings call, Apple CEO Tim Cook said that Apple was planning to provide payment plan options for devices other than the iPhone. "As you know, we launched the payment plan earlier on Apple Card for iPhone," he said. "We're working on that for other products and you'll see something on that shortly."
Apple's upcoming payment plans are meant to boost sales of Apple devices by allowing customers to pay for their items over time, as well as bolster Apple Card signups.
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Couple this with their aggressive trade-in program currently in place and that becomes really clear
Win-win here. Good for consumers and good for Apple
I have easily financed some $15,000 or more in Apple products on my Barclayacrd over the years (multiple iMacs, iPads, iPhones, accessories, MacBook Pros, etc.), all of it at 18 or 24 months SAC. Every single item I bought I had the cash on hand in my bank account, but rather then blow that all at once, I was able to keep it in the bank and earn interest (even if a pittance) and having that money available meant I paid well over the monthly minimums to ensure I paid off each loan two months before it was due (so there could be no issues with deferred interest).
Barclays was effectively letting me use their money for free for a time (yes, there is the annual fee, but you can negotiate that - especially if you have a long and all-positive history with them, which I do). Why wouldn't I do that if it was comfortably within my means to do so?