Tim Cook: The Ethos and DNA of Apple 'Have Never Been Stronger on the Innovation Front'

Apple CEO Tim Cook this week spent time in Japan, and during his trip, he sat down with Japanese news site Nikkei to cover familiar topics like privacy, manufacturing, and health.

Cook visited Apple supplier Seiko Advance in Tokyo, met with developers in the area, visited a primary school, and stopped by several local Apple Stores.


Cook said that Apple does manufacturing by looking at "all countries" and seeing what skills are available. "We pick the best," Cook said. He pointed out that Apple has created well over two million jobs in the United States, and says there's "enormous manufacturing" happening there. "Just not the assembly of the final product," he said.

On the topic of Apple's ability to innovate, Cook said that the smartphone market has not yet reached its peak and there are still advancements to come.
"I know of no one who would call a 12-year-old mature," he said. "Sometimes these steps are humongous, sometimes these steps are smaller. But the key is to always make things better, not just change for change's sake."

"The ethos and the DNA of the company have never been stronger on the innovation front. The product line has never been stronger."
Cook went on to say that he believes Apple's greatest contribution to humankind will be in health, something that he's said several times before. He specifically pointed out the ECG function of the Apple Watch as evidence of Apple's progress.

Cook also spoke about competition and monopolies, claiming that Apple has "more competitors than any company on earth." Apple is facing regulatory investigations in the United States and Europe over its App Store policies amid accusations that Apple has an unfair advantage over third-party app developers.
"A monopoly by itself isn't bad if it's not abused," Cook said, while insisting that Apple does not have a monopoly in any sector. "The question for those companies is, do they abuse it? And that is for regulators to decide, not for me to decide."
Cook ended the interview with a spiel on privacy, a topic that he often covers. He reiterated once again that customers are not Apple's product, and that Apple does not believe in trafficking data.

‌Tim Cook‌'s full interview with Nikkei can be read over on the Nikkei website.

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7 weeks ago
Oh Tim, I love you man and I love Apple, but I'll have to disagree with you that innovation "has never been stronger"... You guys spent 2019 fixing your own mistakes and just giving your customers the simple requests they've had for years now. It's appreciated sure, but hardly innovative.
Rating: 35 Votes
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7 weeks ago
Tim would make a good politician.

He's a master at the spin.
Rating: 23 Votes
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7 weeks ago
He’s right. Apple made the best iPhones ever in iPhone 11, iPad has returned to growth, wearables are exploding, and services get better all the time.

Tim Cook has done an amazing job. He’s also handled the President better than I think any CEO in America.
Rating: 21 Votes
Avatar
7 weeks ago


He’s right. Apple made the best iPhones ever in iPhone 11, iPad has returned to growth, wearables are exploding, and services get better all the time.

Tim Cook has done an amazing job. He’s also handled the President better than I think any CEO in America.


Let's not forget iPadOS has truly unlocked the potential of iPad Pro to be the world's only SuperComputer for the masses.

HomePod with its awarding-winning sound profile.

Apple TV and Apple TV+ revolutionising home entertainment.

Tim Cook gets it. Steve Jobs could not have made a better decision in choosing him to be his successor.
Rating: 16 Votes
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7 weeks ago
Tim Cook really loves the attention he gets from the media. I love to see an interview with him about products, state of iOS 13, Mac Pro performance, etc.
Rating: 15 Votes
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7 weeks ago


Educate yourself if you think Apple hasn’t handled the President brilliantly. I’m not dignifying it with a long explanation. He’s been better than superb.

You’re always asking for proof and you can’t provide any when asked..... How anyone takes you seriously is beyond me.
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Let's not forget iPadOS has truly unlocked the potential of iPad Pro to be the world's only SuperComputer for the masses.

HomePod with its awarding-winning sound profile.

Apple TV and Apple TV+ revolutionising home entertainment.

Tim Cook gets it. Steve Jobs could not have made a better decision in choosing him to be his successor.

Wishful thinking
Rating: 15 Votes
Avatar
7 weeks ago


He’s right. Apple made the best iPhones ever in iPhone 11, iPad has returned to growth, wearables are exploding, and services get better all the time.

Tim Cook has done an amazing job. He’s also handled the President better than I think any CEO in America.


lol. How did he “handle” the President?

Article forgot to mention Apple’s true innovations: the display stand and Mac Pro wheels.

Can’t innovate anymore, my ass!
Rating: 15 Votes
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7 weeks ago
What innovation Tim Cook is referring too?

- The Pathetic Macbooks Pro 2016-19 and the worse keyboard EVER?
- The entire line of Laptops that has turned into disposable appliances due to the soldered components?
- A 10 year old designed iMac?
- a 10k+ Mac Pro that you cannot upgrade the internal SSD?
- Or the new just updated entry iPads that still have no USB-C and still uses the Apple pen 1 that you have to ridiculously plug into the lighting port?

Innovation has been so bad in the Laptops that they spent the whole year trying to fix the problems from previous designs by upgrading it 3 times in the same year...

How bad that speaks about innovation??, when Apple is still selling all the laptops with the bad keyboards at all Apple stores?? That shows that they o not care about the customers, they only care about making money and clear old inventory.

Best innovation ever... Really?
Rating: 13 Votes
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7 weeks ago


Seriously? Google it. It’s not my job to bring you along. I don’t need to cite every source for my posts, but the difference with me is I actually could.

I don’t constantly complain and post anecdotal evidence to back my claims.

No I agree with the person you’re talking to. If you want to make statements, back them up. Don’t tell others to do research to prove YOUR points. If your only response is “just google it”, you must be self aware enough to realize you don’t have a leg to stand on in actual debate
Rating: 11 Votes
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7 weeks ago


The forefront of Apples success has never been stronger with Cook controlling the helm. He’s taking this company to Heights Jobs never did.

Success, maybe.... Innovation i don't think so.
The success has come through other products like the Wearables, services and Other non-product related like Apple pay and credit card. The entire line up of computer has never been so outdated, overpriced, with poor quality control, with major lack of innovation and so out of touch with the users needs...
Rating: 10 Votes
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