Bloomberg: 2019 iPhones Will Have Centered Apple Logo on Back

2019 iPhones will feature a centered Apple logo on the back of the devices, according to Bloomberg's Mark Gurman.

The centered logo will help users know where to place their Apple Watch or AirPods case to charge on the back of the upcoming iPhones, which are widely expected to have a new Qi-based device-to-device charging feature, similar to Wireless PowerShare on Samsung's latest Galaxy smartphones.

Wireless PowerShare on Samsung's Galaxy S10

In late July, an alleged Foxconn worker claimed that there will be no "iPhone" branding on the back of the iPhone 11 models, and this certainly seems more likely in light of this centered Apple logo rumor.

Taking both rumors into account, concept designer Ben Geskin has mocked up how the iPhone 11 models should look:


Gurman also reiterated that ‌iPhone 11‌ models will have more shatter-resistant glass and improved water resistance, the iPhone XR will come in a new green color, and that this year's ‌Apple Watch‌ refresh will be relatively minor, with a focus on new ceramic and titanium casing finishes and watchOS 6.

We're just three days away from Apple's event at Steve Jobs Theater, which kicks off Tuesday at 10 a.m. Pacific Time. Apple will be live streaming the event via its website, the Apple Events app on Apple TV, and YouTube. MacRumors will have full coverage of the announcements as they unfold — stay tuned!

Related Roundup: iPhone 11
Buyer's Guide: iPhone 11 (Buy Now)

Top Rated Comments

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11 weeks ago

“iPhone” brand is so strong. Why change it? I don’t get it.

Just like everything else, they’re dropping the iThis and iThat going with Apple-this. Never called it the iTV or the iWatch.
Removing everything related to Steve Jobs, iGuess.
Rating: 20 Votes
11 weeks ago
My credit card is at the ready take my money
Rating: 18 Votes
11 weeks ago
It might just be me, but the idea of placing a phone down on its screen makes me feel kind of uncomfortable
Rating: 15 Votes
11 weeks ago
… because they will be called Apple Phone.
Rating: 12 Votes
11 weeks ago

What new features would you like to have?


How about...

90+ Hz OLED
More RAM (and a multi-tasking OS that an use it)
Dual physical SIM card
Expandable storage support (or non-gouging prices for internal storage)
USB-C
Better than 5W charger included in the box
Reduced notch
Reduced bezels

...for starters. Then once it's achieved parity with phones costing half as much, Apple can start working on new features.
Rating: 11 Votes
11 weeks ago
Until iPhones have better batteries this device-to-device charging will be mostly useless.
Rating: 10 Votes
11 weeks ago
“iPhone” brand is so strong. Why change it? I don’t get it.
Rating: 9 Votes
11 weeks ago

“iPhone” brand is so strong. Why change it? I don’t get it.


Same thing was said about iTunes and now...
Rating: 9 Votes
11 weeks ago

“iPhone” brand is so strong. Why change it? I don’t get it.

It's not a growing brand anymore, but a declining one, that's why. And in any event, everyone can recognize an iPhone by the Apple logo.
Rating: 6 Votes
11 weeks ago

Thanks for the obvious info, Bloomberg. As always.

It’s so obvious, that not a single person here predicted it.
Rating: 6 Votes

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